06/02/2021
Think about Miami. Just for a second. What comes to mind?
Branding a city is bigger than a logo or a website. It's about creating a feeling. Telling a story. Capturing the imagination.
On this episode of , Jeffrey Rum talks with Ivery Boston, Innovation and Insights Lead at the Miami Downtown Development Authority about how the city of Miami is intentionally evolving to push business growth, its main strategies for maintaining success throughout the pandemic, leading marketing campaigns that work, and much more.
Now we're wondering.. how would you describe the brand of YOUR city?
On this episode of Rally the Cause, Jeff Rum has a conversation with Ivery Boston, Innovation and Insights Lead at the Miami Downtown Development Authority. They discuss how Miami is evolving to push business growth, Miamiโs strategies for maintaining success throughout the pandemic, leading marke...