09/23/2025
How do you capture joy, pride, and belonging on camera? You start at Loews Hotels
Some onsite days take a lot of planning to uncover stories. This wasn’t one of them
From the moment we walked in, the culture showed up on its own.
💬 Team members lit up when talking about their roles.
😂 Laughter broke out between takes.
🙌 Coworkers cheered each other on from behind the scenes.
As a Creative Director, that’s the sweet spot: when you don’t have to manufacture moments, you just have to be ready to catch them. Because that’s when culture feels real.
Filming with the Loews Hotels team was fun, effortless, and full of energy.
Editing it later, I realized we didn’t just create a video. We bottled up what it feels like to work there.
Grateful to our partners at Loews Hotels and to every team member who stepped in front of the camera. Thanks for letting us share your story.
Watch the video below for a behind-the-scenes look at the process. 👇