01/19/2026
For more than 50 years, the Southern Poverty Law Center (splcenter.org) has been one of the most important civil rights institutions in the country—tracking hate, exposing abuses of power, and shaping how Americans understand extremism and justice. That legacy carries weight and also significant responsibility.
But the stakes have changed. SPLC’s digital presence needs to do more than inform. It needs to activate, educate, and guide people toward action—without diluting rigor, credibility, or historical authority.
Wide Eye partnered with SPLC to redesign their website as a high-stakes civic tool: one that tightly weaves investigative content, data, storytelling, and pathways for learning and advocacy into a single, coherent experience. The goal wasn’t just discoverability—it was momentum. Making essential information easier to find, harder to ignore, and directly connected to what people can do next.
Project Team: Grace Abe, Jennifer Watkins Bielasiak, Nathan Dirks, Curtis Gray, Lola Jacobs, Chris Montwill, Enrico Ferreira, Elizabeth Willett, Skyland Woll, Fueled. Brand by