PBJ Marketing

PBJ Marketing We provide digital marketing services: design & development for mobile websites and apps, SEO, SEM, and graphic design. Our offices are in NYC and DC. Promise.

We are brand believers and digital dreamers. Bring us the product, system, or services and we’ll make them efficient, intuitive, and valuable to your audience.

08/10/2026

Great marketing starts with listening.

Every business has unique goals, challenges, and opportunities. That’s why we take the time to understand your business before building a strategy, because the best marketing solutions aren’t one-size-fits-all.

Feedback like this reinforces what we believe: the strongest partnerships begin with listening.

Thank you to our client for trusting PBJ Marketing and sharing your experience. We appreciate the partnership and look forward to helping you continue to grow.

Ready to work with a team that puts your goals first? Let’s talk!
Learn more about us here 👉 https://pbjmarketing.com

More stars don’t always mean more trust.Fake reviews might seem like a shortcut to better visibility, but they often cre...
08/03/2026

More stars don’t always mean more trust.

Fake reviews might seem like a shortcut to better visibility, but they often create the opposite effect. Today’s customers are incredibly good at spotting reviews that feel forced, generic, or inauthentic. Once trust starts to disappear, so do clicks, conversions, and long-term loyalty.

And it’s not just a reputation issue.

Fake reviews can impact SEO performance, reduce the effectiveness of paid advertising, distort customer feedback, and even create legal risks.

The best review strategy isn’t manufacturing trust. It’s earning it.

In our latest blog, we explore how fake reviews affect SEO, PPC, customer behavior, and what businesses should be doing instead.

Read the full article: https://pbjmarketing.com/blog/how-fake-reviews-destroy-consumer-trust-seo-ppc

We spend most days optimizing campaigns.This day? We were making pocket knives.Throwback to a DC team outing at Lawless ...
07/27/2026

We spend most days optimizing campaigns.

This day? We were making pocket knives.

Throwback to a DC team outing at Lawless Forge where we traded laptops for anvils and built something sharp.

Yes, everyone still has all their fingers.

Meet Pranali Gotpagar, our Director of Paid Media.Pranali has grown with PBJ from intern to Director of Paid Media, help...
07/20/2026

Meet Pranali Gotpagar, our Director of Paid Media.

Pranali has grown with PBJ from intern to Director of Paid Media, helping lead a team that navigates the constantly evolving world of digital marketing. Her role involves turning mountains of campaign data into clear, actionable insights that help clients make smarter decisions and achieve better results.

One of her favorite things about PBJ? The people, the culture, and yes… the fact that we have a mascot. 🥜🍇

Fun fact: While she may not make a great espresso martini, she’s become quite the espresso enthusiast and enjoys experimenting with different flavors and creating latte art.

Current obsessions: Pottery and making elaborate ice cream flavors from scratch.

Outside of work, you’ll find Pranali working her way through her ever-growing restaurant list, following Formula 1, and collecting hobbies faster than she can keep up with them. (According to her, there’s currently a guitar in the corner of her room judging her for this.)

Thanks for everything you do, Pranali!

The future of search may happen before a click ever occurs.For years, marketers have measured success through rankings, ...
07/13/2026

The future of search may happen before a click ever occurs.

For years, marketers have measured success through rankings, traffic, and conversions. But as AI-powered search tools continue to grow, visibility is becoming much harder to measure.

Today, a potential customer may discover your brand, get answers to their questions, compare providers, and make decisions before ever visiting your website.

That means marketers need to think beyond traditional SEO.

🔹 AI visibility can’t be measured by traffic alone.
🔹 Authority matters more than ever.
🔹 Content needs to be structured so AI can understand and cite it.
🔹 Brands that adapt early will have a significant advantage.

The question isn’t whether AI search will evolve.

It’s whether your strategy will evolve with it.

Read the full article: https://pbjmarketing.com/blog/generative-engine-optimization-challenges

07/04/2026

Happy Fourth of July 🇺🇸

From the PBJ team, hope your day is filled with good food, great company, and a little time to unwind.

It’s tempting to scale spend as soon as something starts working. More budget feels like progress.But if you don’t under...
06/29/2026

It’s tempting to scale spend as soon as something starts working. More budget feels like progress.

But if you don’t understand why it’s working, scaling too fast can break what made it successful in the first place.

Was it the audience? The message? The creative? The timing?
Without clarity, increasing spend often leads to higher costs, weaker performance, and confusing results.

The strongest campaigns scale intentionally: after testing, learning, and validating what’s driving performance.

At PBJ, we focus on understanding the signal before turning up the volume. That’s how growth stays efficient and sustainable.

Interested in running paid ads for your brand? Learn more👉 https://pbjmarketing.com/solutions/paid-media

06/22/2026

Happy Father’s Day 💙From the PBJ team, today we’re celebrating all the dads and father figures who show up, support, and are always there when it matters most.

A client saw our name and said, “You know what they need?”This.Meet our unofficial office mascot; now fully integrated i...
06/15/2026

A client saw our name and said, “You know what they need?”

This.

Meet our unofficial office mascot; now fully integrated into team photos and company culture 🤣

06/01/2026

Happy Pride 🌈

As a proud LGBTQ-owned business, Pride Month is more than a celebration — it’s a reminder of the importance of authenticity, inclusion, and creating spaces where people can show up as themselves.

Today and every day, we’re proud to celebrate the LGBTQ+ community and the many voices, perspectives, and experiences that make our teams, clients, and communities stronger.

Happy Pride from all of us at PBJ Marketing.

Address

80 M Street SE, Suite 100
Washington D.C., DC
20003

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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