LUNA+EISENLA

08/18/2026

"Off the Record," is a new feature in our upcoming LUNA+EISENLA SmartPowered Brief due out later this month. In it we will spotlight one communications leader and get their unfiltered take on what's shaping communications, media and public relations today and where it's headed next.

At LUNA+EISENLA, we've never believed we have all the answers. But over the past few decades, we've been lucky enough to work for and alongside some of the sharpest minds in public relations and communications. And when you're on the frontlines of some of the hardest fought battles, you learn a lot from one another (and down the road, maybe even borrow a strategy or two...thanks ya'll!). So each month in our newsletter, we're handing them the mic.

For its debut, we are excited to announce that our first guest is Bill Cramer, Public Engagement & Communications Director at HNTB. Bill's four-decade career spans the Democratic National Committee, the National Association of Counties, the National Governors Association, and a decade leading the national public awareness campaign for International Bridge, Tunnel and Turnpike Association and the toll industry, which is where our own partnership with Bill began.

A few gems from our conversation:

📰 On shrinking newsrooms: "Most reporters are writing about topics they have no background in… That makes our job as communicators more important than ever. We have to educate reporters so they understand the issue well enough to write their best story."

🏗️ On earning trust for infrastructure people already have opinions about: start by educating the media, and lead with the benefits — "if you don't use a toll road, you don't pay for it."

✍️ And his first piece of advice for anyone stepping into a high-visibility role? "Be a good writer. So much flows from that."

The full Q&A hits inboxes in the SmartPowered Brief soon — but you can read it now on our blog. 👇

https://www.lunaeisenla.com/news/off-the-record-w-bill-cramer-puublic-engagement-amp-communications-director-hntb

Thanks for kicking us off, Bill. 🙏

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The first in a recurring LUNA+EISENLA series where we hand the mic to the sharpest minds we've worked for and alongside.

08/06/2026

We're proud to partner with 's Center for Behavioral Health to bring this vital perspective to the national stage. This is what real thought leadership looks like: moving a conversation from a talking point to a path forward. And when the national conversation gets something half-right, the most valuable thing an expert can do is sharpen it.

That's exactly what Dr. Caroline Carney does in this compelling op-ed for MedCity News: https://medcitynews.com/2026/07/better-prescribing-not-less-prescribing-is-what-behavioral-health-needs/

As Washington asks tough questions about psychiatric prescribing, Dr. Carney reframes the debate around the point that matters most: the goal shouldn't be to prescribe less. It should be to prescribe better.

America's behavioral health challenge has never been too much care. It's too little access to the evidence-based care that millions of people need, yet too many go untreated.

👇 Read Dr. Carney's full piece and rethink what "better behavioral health policy" really means.

The policy conversation needs to shift from just deprescribing alone to building the clinical infrastructure that delivers consistent, high-quality behavioral health care.

08/03/2026

It's live! 🎧 Our co-founder Brad Luna is on the latest episode of Inside View by NPHI.

Every day, nonprofit hospice organizations do extraordinary work caring for families when it matters most, and it's a story that deserves to be told far more often.

In "Beyond the Headlines: The Hospice Story We Aren't Telling Enough," Brad joins hospice leaders and hosts Tom and Carole from the National Partnership for Healthcare and Hospice Innovation for an honest conversation about how organizations can better share the real impact of the care they provide.

Brad's takeaway is simple but powerful: the best stories deserve to be heard, yet great storytelling takes intention.

He shares practical, real-world advice for hospice organizations on how to build relationships with local media, tell the stories that matter, and lead with quality, transparency, and trust.

For any mission-driven organization working to share its story, this one's worth a listen. 💙

🎧 Hear the full episode here:
https://www.nphihealth.org/beyond-the-headlines-the-hospice-story-we-arent-telling-enough/

Thank you to the NPHI team for having us!

07/30/2026

A little Chicago magic today. ✨🏙️

We spent the afternoon at the historic Chicago Club with our client Public Private Strategies in support of their initiative Reimagine Main Street and Zelle for their Small Business Roundtable. A room full of the people who make Chicagoland's Main Street work: entrepreneurs, investors, advocates, and policymakers, all pulling in the same direction.

Reimagine Main Street (www.reimaginemainstreet.org) exists to make sure small businesses prosper and that the benefits ripple across communities and throughout the economy. And today, the businesses stole the show:

🍬 Von P**f Cotton Candy — Kristy Ramsey's Woodlawn-based business that turns fresh-spun cotton candy into pure childhood joy.

🥣 Miss P's Gluten-Free Ltd. — a women-owned, Chicago-made favorite you'll want to taste to believe.

Huge thanks to the talented team at MCPR (youneedmcpr.com) for the stunning photography and videography capturing it all.

And a personal thank you to Katie Vlietstra Wonnenberg, a cherished client and friend of our firm for over a decade. Getting to celebrate small businesses together in Chicago all these years later? Doesn't get much better than that. 💙

07/21/2026

A full-circle moment for our firm.

On July 16, LUNA+EISENLA co-founder Brad Luna was officially appointed to the part-time faculty of The George Washington University by the University Provost.

This fall, Brad will teach PR Entrepreneurship (PSPR 6219) at GW's Graduate School of Political Management — the very program where Brad and Kristofer Eisenla first met as graduate students, long before they built LUNA+EISENLA together.

Now Brad returns to the classroom to teach communications professionals how to do what he and Kris did: turn expertise into a practice, and a vision into a firm.

Congratulations, Brad on your appointment - GWU is lucky to have you! 🎓👏

07/09/2026

"Every Small Business Already Has a Story — Most Just Aren't Telling It."

That's the headline of our new column in the June 2026 edition of SelfInformed, the monthly magazine of our client, the NASE - National Association for the Self-Employed (NASE).

Chances are that unless you are a public relations or marketing consultant that you didn't start your business because you wanted to become a marketer. You started it because you had a skill, an idea, or a conviction — and you believed you could do it better, more personally, or more honestly than what was already out there.

That journey is your story. And most small business owners are sitting on it.

We make the case that public relations isn't a luxury reserved for big brands with big budgets. It's a growth tool. Strategic storytelling shortens sales cycles, supports your pricing, and turns your reputation into something that works for you even when you're not actively selling.

A few things we cover in our column in SelfInformed:

→ If you're self-employed, you're already a thought leader. You've navigated rising costs, unpredictable revenue, and changing regulations. That's knowledge other people are actively searching for.

→ Visibility builds credibility. Credibility drives revenue. When a customer finds you through a trusted third party, you enter the conversation already believed.

→ Lead with education, not promotion. The best storytelling doesn't feel like marketing. It feels like guidance.

→ On AI: use it to get started, but trust a human to finish it. Efficiency should never cost you your authenticity.

Grateful to NASE for providing us with the platform to share our experience — and for the work they do every day on behalf of America's 27 million self-employed .

Read it here: https://lnkd.in/gNipcYmK

Brad Luna + Kris Eisenla, Co-Founders
LUNA+EISENLA

Be Seen. Be Heard. Be Change Agents.

07/04/2026

🚀 Our Inaugural SmartPowered Brief Is Live!

We’re thrilled to launch the very first edition of LUNA+EISENLA's SmartPowered Brief — a curated look at the trends, tools, and shifts reshaping modern communications.

Inside this issue:
· Our latest commentaries on how AI is redefining the communications landscape — and how we’re helping small businesses navigate this new environment with confidence
· A preview of new LUNA+EISENLA service offerings and SmartPowered tools designed to strengthen strategy, elevate storytelling, and streamline workflows
· A client spotlight featuring a full rebrand, a new website, and a CRM integrated digital experience
· A recap of our 2025 media accomplishments, showcasing the impact of our work across business, public affairs, and social impact sectors

⚡ If it didn’t hit your inbox, you can still read the first edition at the link below — and make sure you never miss an update.
Subscribe to the SmartPowered Brief and be part of the conversation!

🔗 https://www.lunaeisenla.com/news



https://www.lunaeisenla.com/campaigns/view-campaign/s3LMo43df6i3sZmTULxcT3KtZLJdCdcstBwdM7Bqs_B6jeE2oezhIne7kcWBwSd-QjMoQenfHLlVWO1zBtgg3BTMx4eLiOA_

Cable news reshaped it. Social media rewired it. Now AI and digital distribution are rewriting the rules. The organizations that win won't simply communicate more; they'll build the systems to shape public conversation at scale.

06/03/2026

📰 We're on the cover 📰
and we couldn't be more proud. 🙌

LUNA+EISENLA co-founders Brad Luna and Kristofer Eisenla are featured in Small Business Month magazine and even received a quote on the magazine's cover!

Mediaplanet's nationwide campaign distributed inside USA TODAY. The campaign celebrates entrepreneurs, highlights the role of AI and innovation in small business growth, and spotlights the organizations fighting every day to support self-employed Americans.

We were thrilled to be included alongside our partners at the NASE - National Association for the Self-Employed, the nation’s largest small business membership association that has been giving micro-business owners the tools and backing they need to succeed for decades.

LUNA+EISENLA has always believed that executive-level communications strategy isn't just for the biggest players in the room. Small businesses deserve a powerful voice and they deserve to...
'Be Seen.
Be Heard.
Be Change Agents.

This feature is a reminder of why we do what we do.

📖 Read the full issue here: issuu.com/mediaplanet_usa/docs/small_business_month

05/13/2026

🔵 National Small Business Month | Celebrating Being Your Own Boss

May is National Small Business Month and for us at LLUNA+EISENLA it's personal.

⚡ We built this firm from the ground up. Two founders, a shared vision, and the belief that executive-level communications strategy shouldn't be reserved only for the biggest players in the room. That leap of faith — choosing the uncertainty of entrepreneurship over the comfort of someone else's org chart — is something every small business owner knows intimately.

➡️ Stepping out of the unemployment line and into your own small business can be super rewarding! But the joy and the grind are real!

🙌 That's why we're proud represent and support the work of the NNASE - National Association for the Self-Employed— the nation's leading resource for self-employed Americans and micro-business owners. NASE is on the front lines every day, giving entrepreneurs the tools, benefits, and capital access they need to not just survive, but to thrive, grow and succeed.

Since 2006, NASE's Growth Grants program has awarded hundreds of thousands of dollars in financial grants to member businesses — providing up to $4,000 per grant for equipment, marketing, hiring, training, and more. For many self-employed entrepreneurs, 57% of whom fund their businesses using personal savings, that kind of support isn't just helpful — it's transformational.

🗞️ Read NASE Prez and CEO's expert advice on accessing capital to start or continue to fuel your journey:

🔗 https://www.futureofbusinessandtech.com/small-business/how-small-businesses-can-improve-loan-opportunities/

💡 If you're starting your journey to self-employment— or already on it — NASE is a resource worth knowing.

To every small business owner out there: the courage it took to start is the same courage that will carry you forward.

We celebrate each new small business out there and are proud to be one of you.

Learn more about NASE at nase.org

Accessing funding is easier when owners plan ahead. The CEO of NASE explains how relationships, credit, & organization improve loan readiness

05/05/2026

Last Friday, something special happened on the streets of Santa Monica — and we want to make sure you see it. 🎵🍽️

As part of the COME TOGETHER initiative (www.endsocialisolation.org/cometogether/), legendary musician and producer Pat Benatar & Neil Giraldo, artists Rozzi and Tiger La Flor, Artist For Action, and Foundation for Social Connection ACTION NETWORK Founder Andrew MacPherson joined Meals on Wheels America West to personally deliver meals to isolated seniors in the Santa Monica community. It was a powerful, human reminder that loneliness is one of the most urgent public health crises facing our country — and that music, creativity, and simple human connection can be part of the solution.

We're also taking a moment to recognize Santa Monica Close-up for covering this story. In an era when local newsrooms are shrinking and community stories can easily get lost, independent outlets like Santa Monica Closeup are filling a critical gap — showing up for their communities and amplifying stories that deserve to be heard far beyond their zip code. That kind of journalism matters, and we're grateful for it.

COME TOGETHER is a national, multi-year initiative launched by the Foundation for Social Connection ACTION NETWORK and Artist for Action — harnessing the power of music, creativity, and policy action to combat the growing epidemic of social isolation and loneliness across America.

This is just the beginning. Read the full story, share it with someone you care about, and join us in building a more connected America. 💙

🔗 www.santamonicaclose-up.com/2026/05/meals-on-wheels-west-joins-national.html

SANTA MONICA, Calif. — Meals on Wheels West partnered with national organizations on Friday, May 1, 2026, to highlight the growing issue of social isolation among seniors through a community-based meal delivery initiative in Santa Monica.