LUNA+EISENLA

06/03/2026

📰 We're on the cover 📰
and we couldn't be more proud. 🙌

LUNA+EISENLA co-founders Brad Luna and Kristofer Eisenla are featured in Small Business Month magazine and even received a quote on the magazine's cover!

Mediaplanet's nationwide campaign distributed inside USA TODAY. The campaign celebrates entrepreneurs, highlights the role of AI and innovation in small business growth, and spotlights the organizations fighting every day to support self-employed Americans.

We were thrilled to be included alongside our partners at the NASE - National Association for the Self-Employed, the nation’s largest small business membership association that has been giving micro-business owners the tools and backing they need to succeed for decades.

LUNA+EISENLA has always believed that executive-level communications strategy isn't just for the biggest players in the room. Small businesses deserve a powerful voice and they deserve to...
'Be Seen.
Be Heard.
Be Change Agents.

This feature is a reminder of why we do what we do.

📖 Read the full issue here: issuu.com/mediaplanet_usa/docs/small_business_month

05/13/2026

🔵 National Small Business Month | Celebrating Being Your Own Boss

May is National Small Business Month and for us at LLUNA+EISENLA it's personal.

⚡ We built this firm from the ground up. Two founders, a shared vision, and the belief that executive-level communications strategy shouldn't be reserved only for the biggest players in the room. That leap of faith — choosing the uncertainty of entrepreneurship over the comfort of someone else's org chart — is something every small business owner knows intimately.

➡️ Stepping out of the unemployment line and into your own small business can be super rewarding! But the joy and the grind are real!

🙌 That's why we're proud represent and support the work of the NNASE - National Association for the Self-Employed— the nation's leading resource for self-employed Americans and micro-business owners. NASE is on the front lines every day, giving entrepreneurs the tools, benefits, and capital access they need to not just survive, but to thrive, grow and succeed.

Since 2006, NASE's Growth Grants program has awarded hundreds of thousands of dollars in financial grants to member businesses — providing up to $4,000 per grant for equipment, marketing, hiring, training, and more. For many self-employed entrepreneurs, 57% of whom fund their businesses using personal savings, that kind of support isn't just helpful — it's transformational.

🗞️ Read NASE Prez and CEO's expert advice on accessing capital to start or continue to fuel your journey:

🔗 https://www.futureofbusinessandtech.com/small-business/how-small-businesses-can-improve-loan-opportunities/

💡 If you're starting your journey to self-employment— or already on it — NASE is a resource worth knowing.

To every small business owner out there: the courage it took to start is the same courage that will carry you forward.

We celebrate each new small business out there and are proud to be one of you.

Learn more about NASE at nase.org

Accessing funding is easier when owners plan ahead. The CEO of NASE explains how relationships, credit, & organization improve loan readiness

05/05/2026

Last Friday, something special happened on the streets of Santa Monica — and we want to make sure you see it. 🎵🍽️

As part of the COME TOGETHER initiative (www.endsocialisolation.org/cometogether/), legendary musician and producer Pat Benatar & Neil Giraldo, artists Rozzi and Tiger La Flor, Artist For Action, and Foundation for Social Connection ACTION NETWORK Founder Andrew MacPherson joined Meals on Wheels America West to personally deliver meals to isolated seniors in the Santa Monica community. It was a powerful, human reminder that loneliness is one of the most urgent public health crises facing our country — and that music, creativity, and simple human connection can be part of the solution.

We're also taking a moment to recognize Santa Monica Close-up for covering this story. In an era when local newsrooms are shrinking and community stories can easily get lost, independent outlets like Santa Monica Closeup are filling a critical gap — showing up for their communities and amplifying stories that deserve to be heard far beyond their zip code. That kind of journalism matters, and we're grateful for it.

COME TOGETHER is a national, multi-year initiative launched by the Foundation for Social Connection ACTION NETWORK and Artist for Action — harnessing the power of music, creativity, and policy action to combat the growing epidemic of social isolation and loneliness across America.

This is just the beginning. Read the full story, share it with someone you care about, and join us in building a more connected America. 💙

🔗 www.santamonicaclose-up.com/2026/05/meals-on-wheels-west-joins-national.html

SANTA MONICA, Calif. — Meals on Wheels West partnered with national organizations on Friday, May 1, 2026, to highlight the growing issue of social isolation among seniors through a community-based meal delivery initiative in Santa Monica.

05/01/2026

With AI flooding the news cycle, LUNA+EISENLA’s recent Inc. Magazine commentary authored by Brad Luna and Kristofer Eisenla is a good reminder of the benefits AI can provide small businesses, and the advantage we have in adoption of this new, disruptive technology.

One point is becoming clearer by the day: Size is no longer the advantage it once was. Agility is.

Smaller, focused firms are often better positioned to thrive in moments of disruption because they can adapt faster, innovate quicker, and stay closer to the client mission.

We’re seeing it in real time:

• AI is compressing timelines
• Clients expect sharper value and faster ex*****on
• Old operating models are being challenged daily
• Firms built for flexibility are gaining ground

The next era won’t be led by those protecting yesterday’s playbook. It will be led by those willing to rethink everything except their core values.

Read the full piece here: https://www.inc.com/brad-luna/ai-tools-business-principles-virtual-work-tips/91328985

What changes are you seeing in your own company and industry right now?

As the technology disrupts the old order of business, smaller firms must rethink everything except their values.

04/29/2026

👏 The LUNA+EISENLA team is proud to spotlight a big media win at the end of last week for our client the National Partnership for Healthcare and Hospice Innovation published last Friday in the Los Angeles Daily News!

➡️ NPHI Founder & CEO Koutsoumpas - a leading architect of the modern hospice system – has a critically important new guest commentary on the escalating hospice fraud crisis in and offering real solutions.

To address this growing crisis, he is among the first to call for a time‑limited federal moratorium on new hospice provider licensing. As Tom addresses in his piece on behalf of NPHI’s membership representing 130+ nonprofit hospice and advanced illness care providers (including palliative care providers), a targeted pause would stop the influx of fraudulent operators and give regulators the space needed to get this under control.

⚡ Tom is clear: this isn’t a failure of hospice. It’s a failure of oversight that has allowed a handful of bad actors to exploit the Medicare hospice benefit and it must be stopped now

With decades of national leadership in aging, end‑of‑life, and palliative care policy, he lays out why a time‑limited moratorium on new hospice provider enrollments, combined with targeted oversight, is the most effective path to protect patients and restore trust.

🗞️ Read the full piece here: https://www.dailynews.com/2026/04/23/tom-koutsoumpas-californias-hospice-fraud-crisis-demands-action/?mrfcid=2026042469e93e5b70e8ba65cb7af776

Huge congratulations to Tom and NPHI — the essay has already been reprinted across 11 California newspapers reaching over 6 million readers.

If anyone is keeping count, that’s six opinion editorials LUNA+EISENLA has placed on behalf of our clients in the last three weeks.

By the looks of it, we’re on a roll!

Millions of Americans are counting on us to get this right.

04/15/2026

Happy Tax Return Deadline Day! 🎉📄

As millions of hashtag and owners race to the finish line before tonight’s April 15 filing deadline, the NASE - National Association for the Self-Employed has been busy helping Americans make the most of the 2025 tax season.

📣 As President and CEO Keith Hall warns, "these final hours are critical – get your documents organized and file with the IRS… and if you need more time, file an extension … but remember it gives you more time to file, not more time to pay any taxes you owe.”

This year brought major opportunities for tax savings — and the media took notice. Our aggressive, persistent strategy to spotlight smart ways Americans can strengthen their returns paid off, driving strong coverage across top national outlets.

⚡ ICYMI, here’s where Keith has been sharing smart, practical guidance for filers and small business owners:

🚀 Inc Guest Op-Ed — The 2025 Tax Changes Could Save Small Business Owners Thousands—If You Know Where to Look
Click here to read the piece: https://www.inc.com/keith-hall/tax-changes-save-small-business-owners-thousands-salt-deduction-qbi/91330325

🚀 USA Today — Tax Day is near. Here's how you can still save money before filing.
Click here to read the piece: https://www.usatoday.com/story/money/personalfinance/2026/04/06/tax-april-15-deadline-save-file/89486677007/

🚀 Iowa Business Report on Iowa Radio – Tax Season
Click here to listen to Keith: https://iowabusinessreport.buzzsprout.com/798266/episodes/18959712-iowa-business-report-tuesday-edition-apr-07-2026

🚀 MarketWatch — The smart way to use AI to do your taxes
Click here to read the piece: https://www.marketwatch.com/story/the-smart-way-to-use-ai-to-do-your-taxes-3079e955

🚀 Associated Press — Tax season is underway. Here’s what to know for stress-free filing with the IRS
Click here to read the piece: https://apnews.com/article/tax-season-returns-irs-3392b432dafba153142f6dc3b5b9eab9

💵 From expanded tax brackets and higher SALT deductions to smarter use of AI tools and even strategies like hiring your kid – which Keith even wrote about this year about –has been breaking down where filers can still find meaningful savings — even in the final hours.

Click here to read about Hire Your Kid: https://hireyourkid.com/

If you haven’t filed yet, there’s still time. And if you need help, remember: you’re not alone. Resources like NASE.org, IRS.gov, and SBA.gov are ready to support you.

💼💡 Here’s to a smoother, more confident Tax Day — and to keeping more of what you earn.

Tax season is underway and you have until April 15 to file your return with the IRS. For many, especially first-time filers, taxes can be daunting and it’s tempting to leave them until the last minute.

04/14/2026

🔦 Loneliness is becoming one of the most urgent public health and cultural challenges facing the country -- and now the music and mental health communities are teaming up to confront this growing epidemic.

📰 We are pleased to share this powerful guest essay published in the cleveland.com (Cleveland Plain Dealer) by Rock and Roll Hall of Fame Inductee guitarist Neil Giraldo and Andrew MacPherson, a national mental health advocate with the Foundation for Social Connection ACTION NETWORK, that shines a spotlight on a truth we don’t talk about enough: music and the arts can help reconnect an America in crisis — but only if we pair creativity with real policy action.

The piece comes on the heels of the launch of Come Together, a national, multi-year initiative uniting artists, policymakers, and public health leaders to address social isolation and mental health through both cultural engagement and policy reform.

Visit here to read more about Come Together: https://www.endsocialisolation.org/cometogether/

💡 At a time when loneliness is increasingly linked to adverse mental and physical health outcomes, the essay underscores a critical message: social connection must be treated as a national priority—supported not only through programs, but through sustained policy action and investment.

You can read the full essay here: https://www.cleveland.com/opinion/2026/04/how-music-and-the-arts-can-reconnect-an-america-in-crisis-neil-giraldo-and-andrew-macpherson.html

This is a moment to act — not just as artists, advocates, and policymakers, but as neighbors and citizens. If we choose connection over distance, collaboration over silence, and creativity over complacency, we can turn this era of disconnection into an age of belonging, write guest columnists Neil...

04/09/2026

In a new piece published today at Inc. Magazine, LUNA+EISENLA founders Brad Luna and Kristofer Eisenla explore why small, agile firms are uniquely positioned to lead in this moment—and what it takes to do so successfully.

The reality is that the rules of business are being rewritten in real time.

Artificial intelligence, shifting workforce dynamics, and ongoing economic volatility are forcing firms to rethink how they operate—from pricing models to talent strategy to how value is delivered.

📝 The takeaway from our piece is clear and the experiences we are having in real time are proving the point:

👉 The firms that will define the next chapter won’t be the largest—they’ll be the most adaptable. 👈

Curious 🧐 how others are thinking about this: https://www.inc.com/brad-luna/ai-tools-business-principles-virtual-work-tips/91328985

As the technology disrupts the old order of business, smaller firms must rethink everything except their values.

02/24/2026

🚨 Tax Season Update: Big Changes, Bigger Opportunities

💵 Tax season is officially underway — and with 2025 returns due April 15, now’s the time to get organized and make the tax code work for you.

Last year’s major tax reforms are already reshaping what Americans owe and what they can keep. The result?

➡️ More money in the hands of individuals, families, workers, and small business owners.

Top Takeaways for 2025 Filers:

• Lower rates + higher deductions mean millions of Americans will see lighter tax burdens this year.
• Small business wins: Permanent QBI deductions, updated reporting thresholds, and 100% bonus depreciation are boosting cash flow and reinvestment.
• AI is changing tax prep — helping filers navigate deductions, compliance, and planning (with human oversight still essential).
• Everyday advantages still on the table: A higher standard deduction, home office eligibility, and increased mileage rates can put real dollars back into household and business budgets.

Our client, Keith Hall, the president and CEO of NASE - National Association for the Self-Employed– and a Certified Public Accountant himself – recently spoke with the AP about what filers should keep in mind this season.

You can read the entire AP article below: https://apnews.com/article/tax-season-returns-irs-3392b432dafba153142f6dc3b5b9eab9

🦻 His message is simple: “The tax code isn’t just a compliance exercise — it’s a toolkit. The biggest mistake this tax season is leaving money on the table.”

Full list of reminders, updates, and tax‑code changes here: https://www.nase.org/about-us/media-relations/PressReleases/2026/01/26/new-tax-reform-laws-aim-to-deliver-clearer--more-beneficial-returns-for-small-businesses-and-the-american-public

🚀 And as AI becomes a bigger part of tax preparation and financial planning, filers should understand both its power and its limits. AI is already helping taxpayers organize documents, model liabilities, improve communication with advisors, and plan for long‑term capital needs — but it’s not a substitute for professional judgment.

More on what to know here: https://www.nase.org/about-us/media-relations/PressReleases/2026/02/17/small-business-expert-shares-how-to-use-and-what-to-avoid-when-using-ai-for-2025-tax-returns

As Keith Hall told MarketWatch, “AI is a tool, not a tax advisor. It may expand access to financial knowledge for small business owners, but its real value comes when technology and human expertise work together — AI for speed and insight, people for judgment and accountability.”

Tax season is underway and you have until April 15 to file your return with the IRS. For many, especially first-time filers, taxes can be daunting and it’s tempting to leave them until the last minute.

02/11/2026

Major national initiatives do not break through by accident. They do so through disciplined strategy, message architecture, and precise earned media ex*****on.

We were proud to lead strategic communications and national earned media engagement for last week’s launch of Healthsperien Center for Behavorial Health’s Action for Progress, an initiative led by former Congressman and national mental health advocate Patrick J. Kennedy that quickly became a defining moment in the national conversation around behavioral health policy.

Through a carefully coordinated communications campaign spanning national policy media, broadcast networks, livestream distribution, and regional television markets, coverage of the launch spanned a full, diverse spectrum of high-impact platforms. The coverage transformed the National Press Club event into a national moment for mental health and addict by ensuring visibility among policymakers, industry leaders, stakeholders, and the broader public.

The outcome speaks for itself:
• 225+ million total potential audience reach
• National policy coverage across top-tier political, policy and industry outlets
• Live broadcast visibility across major cable and public networks
• Regional television and digital syndication extending reach nationwide

This level of impact does not happen organically. It requires disciplined message development, targeted media engagement, and precise coordination across national, broadcast, digital, and regional ecosystems.

At LUNA+EISENLA, we work with a deliberately limited number of clients to ensure every engagement receives the strategic focus required to achieve outcomes at this level.

We are grateful to partner with organizations tackling some of the most consequential challenges facing our country—and proud to help ensure their work reaches the audiences that matter most.

We were pleased not only that the event was successful, but that it reached a level of excellence where one of our client contacts shared: “I genuinely appreciate your great work, tenacity, flexibility, and commitment to this work!!”

If your organization is preparing for a major announcement, initiative launch, or national campaign, we welcome the opportunity to engage. This is the work we do every day—helping organizations translate mission into message, and message into measurable national impact.