Deducive

02/03/2025

10/16/2019

https://www.deducive.com/blog/2019/10/15/better-marketing-attribution-with-clickstream-analytics

A recent article on solving the riddle of effective, reasonably priced, website marketing attribution.

Marketing attribution analysis using website clickstream data without the need for Google Analytics 360. Details on how to analyze this data with R Studio using Markov based probabilistic models within a Deducive developed R package.

10/15/2017

Sherlock Holmes, Donald Trump's Twitter Feed, and the Data Science Paradox

Sherlock Holmes, Donald Trump, and the Data Science Paradox Yes, “deducive” is a real word. And it’s the name we chose for our company. We chose it for its rational correlation to logic and the scientific method, as well as its emotional connection to a great fictional sleuth. But, in data

06/07/2017

Will Artificial Intelligence Make Creatives Obsolete? https://www.deducive.com/blog/2017/6/6/adapt-or-die-how-ai-will-redefine-creativity-in-marketing

Unless you’ve been living under a covfefe, you’ve probably heard that we’re living in the Age of Artificial Intelligence. Most creatives and marketers file AI in the hype bucket with good reason. It’s hard to imagine artificial intelligence equating to creative intelligence. But AI is coming

05/12/2017

The Nirvana Fallacy and Why Probability Beats Certainty https://medium.com/towards-data-science/the-nirvana-fallacy-and-why-probability-beats-certainty-df2f41e7975d

The principle of the Nirvana Fallacy holds that if perfection can’t be attained, why bother trying?

03/22/2017

Why Small Business Needs a Different Approach to Big Data

https://www.deducive.com/blog/2017/3/11/small-business-big-data-and-the-myth-of-self-service-analytics

Successful SME marketers thoroughly understand what it takes to compete: a strong website, content strategy, CRM, and multichannel engagement plan. But as all the tactics stack up, so does the data. It’s harder and harder to know what works and which steps in the customer journey are most im

02/24/2017

We believe there's a way to know what's working -- and what's not -- in alcohol industry advertising https://www.deducive.com/blog/2017/2/17/building-better-attribution-models-for-the-beverage-industry

There is general acceptance in the alcoholic beverage industry that linking marketing spend to consumer purchase is very difficult, if not impossible – especially for smaller producers. We don’t agree.