Insider: PR for a Gigified World

08/19/2022

South East Asia and Africa share similarities. Many of these extend to their tech sectors and markets.

As such, here are some key lessons we believe African Founders can learn from their counterparts.

07/28/2022

A press release is a written document prepared for the media that announces newsworthy information. Here are the components that make up a great press release:

1. Relevant timing
2. Compelling headline
3. Informative lead paragraph
4. Supporting quotes
5. Clear call to action

07/28/2022

A report by Endeavour Nigeria says Africa's digital economy is about to soar.

Strong market fundamentals and the effects of the COVID-19 epidemic speed up this exponential expansion.

Find the full report here:https://endeavornigeria.org/wp-content/uploads/2022/06/Endeavor_The-Inflection_Point_June-2022.pdf

07/25/2022

When you're trying to get media coverage, one of the main things to understand is that it is the entire team's responsibility to get the job done.

While there may be one individual who is the face of the operation, all team members should be willing to bring beneficial PR opportunities to the team to get more exposure.

07/21/2022

Perfecting your one-sentence value proposition for your startup is the first step in developing a PR strategy and differentiating yourself from the competition.

Here’s an example:

“My startup is developing to help solve with ”

07/19/2022

In Brazil, digital payments adoption is rising and is one of the highest globally.

A testament to how the Government's buy-in increases financial inclusion as seen with the Central Bank of Brazil's payment platform Pix.

Progress: 🇧🇷 85% now have access to financial services.

07/18/2022

Sub-Saharan Africa is a diversified continent with abundant natural and human resources with the potential to lead to inclusion and eradication of poverty in the area.

It is currently the world's second-fastest-growing region, only behind emerging Asia.

By 2050, Africa will be home to 1.6B working-age adults and a third of the world's young people.



A overview says the economic activity in sub-Saharan Africa is projected to grow at 3.9% and 4.2% in 2023 and 2024, respectively.

07/18/2022

Did you know that top-tier publications receive between 50 and 500 pitches weekly?

Here are some successful components that make up a winning pitch:

👀 Understand your audience
💬 Strong subject line
🗒️ First sentence equals first impression
✅ Error-free
📂 Strategic Follow up

07/11/2022

07/04/2022

For the full article 👇🏻
https://t.co/49KlvQIsSo

06/21/2022

PR and Marketing are different communication initiatives that every firm must leverage to achieve greater goals