12/15/2017
The fact that apple released a product called ‘iBeacon’ should already let you know that beacons is the next big thing! Big corporations like Apple, Google, and Facebook all like to experiment, but they don’t invest serious funds into technology unless they are absolutely positive that they will see a return. Here’s what these companies have to say about beacons and proximity marketing:
Google:
“Beacons are an important way to deliver better experiences for users of your apps, whether you choose to use Eddystone with your own products and services or as part of a broader Google solution like the Places API or Nearby API.
The ecosystem of app developers and beacon manufacturers is important in pushing these technologies forward and the best ideas won’t come from just one company, so we encourage you to get some Eddystone-supported beacons today from our partners and begin building!
– Chandu Thota, Engineering Director and Matthew Kulick, Product Manager
Facebook:
As people continue to use their phones everywhere and all the time—including while they shop and dine—there’s an opportunity for businesses to connect with customers online while they are in store. So earlier this year we started testing Place Tips, an optional Facebook feature that helps people learn about and connect with the places they visit, including businesses. Since we started our test, local businesses that have tried Place Tips have seen a steady uptick in Page traffic from in-store visitors.
Apple:
You’ve got to start with the customer experience and work backwards to the technology
– Steve Jobs
-TechCrunch estimates beacons will reach 60 million customers by 2019
-ABI research estimates that more than 400 million beacons will be deployed by 2020
-According to the 2015 Retail Touchpoints report:
Beacons produced $44 billion in retail sales in 2016, up from just $4 billion in 2015.
Give us a call to discover how DMV Local Beacons can help you grow your business with beacon technology today!
