The Brand Guild

The Brand Guild Our team of experts across PR, Marketing, Events and Creative builds strategies, creates experiences

Yes Chef! Chef Patrick O’Connell tells his story in ‘Main, Middle & Gay’, his highly anticipated debut memoir, out now.P...
09/24/2026

Yes Chef! Chef Patrick O’Connell tells his story in ‘Main, Middle & Gay’, his highly anticipated debut memoir, out now.

Part personal narrative, part culinary history, the book traces Patrick’s journey from growing up gay in 1950s rural Virginia to transforming an abandoned garage into the iconic The Inn at Little Washington and helping redefine American fine dining.

Candid, witty and deeply personal, Main, Middle & Gay offers a revealing look at the man behind one of America’s most celebrated culinary institutions.

Read all about it in today’s The New York Times Food cover story. And get your copy at booksellers everywhere.

Event photo by

has arrived in Washington, DC!This weekend marks the DC debut of ABFF Pop Up bringing the energy of one of the country’...
09/16/2026

has arrived in Washington, DC!

This weekend marks the DC debut of ABFF Pop Up bringing the energy of one of the country’s leading celebrations of film and storytelling to at , September 25–27.

From award-winning films and the Short Film Award Showcase to filmmaker conversations, a screenwriting masterclass, and thought-provoking discussions on culture, community and legacy, there’s something for everyone.

See the full lineup and purchase tickets at the link in our bio.

The catch of the summer just landed. 🐟 and have teamed up for the limited-edition Summer Niçoise, featuring seasonal ve...
08/11/2026

The catch of the summer just landed. 🐟

and have teamed up for the limited-edition Summer Niçoise, featuring seasonal vegetables, lemon tarragon vinaigrette, and a custom tin of Fishwife Albacore Tuna with Spanish Lemon for guests to open and add themselves. 🥗

Marking Fishwife’s first appearance on a national restaurant menu, the collaboration is available nationwide for two weeks only, today through August 24.

Order in-store, through the Sweetgreen app, or at sweetgreen.com.

An all-time Minnetonka favorite, reimagined. Crafted exclusively for Madewell, Minnetonka’s limited-edition collection b...
08/10/2026

An all-time Minnetonka favorite, reimagined. Crafted exclusively for Madewell, Minnetonka’s limited-edition collection brings three iconic silhouettes to life through handcrafted details, timeless design, and effortless, lived-in style:

✨ Double Fringe Kilty
🤎 Classic Driver
🥾 Baashkinjibigwan Boot

A standout from the collection, the Baashkinjibigwan Boot was created in collaboration with Anishinaabe artist Adrienne Benjamin of the Mille Lacs Band of Ojibwe. Rooted in storytelling, memory, and place, its embroidered design honors Anishinaabe culture while drawing inspiration from Adrienne’s childhood memories of springtime on the reservation. 🌿

Shop the collection starting today through the link in bio.

Mahjong Las Vegas! 24 hours with Oh My Mahjong and the cast of Spa Weekend Movie, coming to a theatre near you on 8/21. ...
08/10/2026

Mahjong Las Vegas! 24 hours with Oh My Mahjong and the cast of Spa Weekend Movie, coming to a theatre near you on 8/21. 🧖‍♀️🀄️

is putting home bakers at the heart of its newest collection. 🍪🥛Introducing the Levain Bakery x Crate & Barrel baker’s ...
08/04/2026

is putting home bakers at the heart of its newest collection. 🍪🥛

Introducing the Levain Bakery x Crate & Barrel baker’s collection: a bakery battle-tested lineup of tools and serveware designed to make every step, from mixing and baking to serving and sharing, even more joyful.

From cooling racks and cookie jars to the perfect milk glass for your midnight Chocolate Chip Walnut snack, every piece was tested and refined by Levain founders Pam Weekes and Connie McDonald.

Featuring warm illustrations by longtime Levain collaborator , the collection celebrates the rituals, messes and sweet rewards of time spent in the kitchen. See the full collection now at levainbakery.com.

It’s 30 days ’til September…so light the cinnamon candle, put on a chunky knit and swivel directly into your autumnal ma...
08/02/2026

It’s 30 days ’til September…so light the cinnamon candle, put on a chunky knit and swivel directly into your autumnal main-character era with an Eos Oversized Swivel from .

It’s so cozy, and so thoughtfully designed, that it just earned a spot in ’s The Strategist 2026 Home Hall of Fame. 🏆

Available in two sizes and 243 fabrics. Because fall requires both c***r and options.🍂

ciara miller and KJ Dillard spilled the tea—over Spindrift Tea, naturally. 🫖🍃Spindrift took over the West Village with p...
07/31/2026

ciara miller and KJ Dillard spilled the tea—over Spindrift Tea, naturally. 🫖🍃

Spindrift took over the West Village with pedicab rides and a summer afternoon at Zimmi’s, where real conversation replaced reality drama.☀️



📸: Michael Bueno for Spindrift

All roots, no thorns. 🌹🥃To launch Four Roses Bourbon Anthology Chapter One: Origin, the inaugural release in the 138-yea...
07/21/2026

All roots, no thorns. 🌹🥃

To launch Four Roses Bourbon Anthology Chapter One: Origin, the inaugural release in the 138-year-old brand’s new limited-edition collection, we opened the doors of their Lawrenceburg, Kentucky, distillery for a VIP dinner like no other. (Not pictured: the 100-deep line that formed outside at 3 a.m. to snag a bottle).

Address

1056 Thomas Jefferson Street
Washington Mall, DC
20007

Website

Alerts

Be the first to know and let us send you an email when The Brand Guild posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Brand Guild:

Shortcuts

Share

Category