The Ad Lab

05/26/2023

What is a sales funnel?

a sales funnel refers to the digital Journey that turns an interested person into a buyer through a series of of steps that "funnel" people to the desired outcome.

Advertising and paid ads drive awareness and drive traffic to a landing page.

Quality copywriting and videos build interest and guide the customer journey to lead gathering info like emails to build a list.

The journey ends when the customer lands on a purchase page and decides to buy.

Those same customers can become return customers by using their emails obtained in the funnels to send new products and info directly to their inboxes.

This is a powerful tool and becomes more powerful the more you use analytics to understand traffic and optimize each step of your funnel.

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04/25/2023

04/23/2023

By understanding how Search Engines rank your content you can plan to rank in the engines favor.

First SEs use “crawling” to search through your content and determine what exactly it is.

Next the SEs categorize your content and determine how relevant it is.

The last and most important part of the process is the “Authority” phase. SEs determine how legit your content is by rating your authority. You can increase your authority rating by high quality backlinks and a fast website.

Follow for more SEO tips.

04/23/2023

5 ways to Increase website or blog traffic:

1. Promote your website on your own social media

2. Ask Social media influencers for a shout out or to be tagged on their posts

3.Run paid Ads through social media or Google

4.Ask bloggers to Share your link within their blog post or to do a post specifically about your site with links.

5.Use SEO strategies to strengthen your authority score with google.

If you need help with any of these strategies please reach out to our experts via our website or messenger!

04/23/2023

A slow website can drastically reduce traffic and your ability to rank with google.

There are many steps to take to improve speed but here are two ways to get started that aren’t overly complicated.

1. Optimize your photos. Adjust size and quality can help reduce file size as well as using online tools to compress your photos without sacrificing too much quality.

2. Optimize your code in a similar way by using online tools (many of which are free) to “minify” html, css and JavaScript.

- don’t be afraid to reach out for assistance, these steps can be detrimental to a website if done incorrectly.

Follow for more marketing and SEO tips and tricks!!