02/02/2022
#1 Way To Strengthen Your Business Presence Online:
As a small business, it can be tough to attract attention when there are other big players in the industry. Of course, you may lack the resources and funds to go all-in to promote your business as aggressively as they do, but still there are plenty of options out there on the internet for you to boost your marketing game without paying a cent. As an owner who has learned on my own dime and taken plenty of losses (lessons) along the way, I believe that any business can thrive if a clear goal and good marketing strategy is put to action and it doesnât have to break your bank.
To help your small business build brand awareness and a strong dedicated following, this week we will be discussing five free marketing strategies that you can get started with today.
1. Strengthen Your SEO Presence ONLINE!
You may not want to pay for ads on Google. Donât worry, neither do we. But that doesnât mean you shouldnât try to rank higher in search results, and SEO is the best way to do that. The higher you rank, the easier it will be for people to discover you. While there are numerous ways you can perform SEO online, today weâll focus on two impartant SEO tactics to help you market your business more effectively.
LOCAL SEO
An easy way to be more visible in local search results is to improve your local SEO strategy. You can do this by claiming and listing your business on platforms like Google my business, Bing Places for business, and Apple Maps Connect. These are free tools that are intended to help organisations manage their online presence across their respective search engines and maps.
Now, if you wonder what's the big deal in appearing in local search results, we'd like to highlight two key findings from a 2014 Google report here:
4 out of 5 customers use search engines to find local information.
People are more likely to purchase after a local search than compared to those who conduct non-local searches.
You can't take this information lightly when it comes from the organisation that controls 92% of the search engine market. If you have a physical storefront and want to increase your local sales, this is a great opportunity. When you register on these platforms and add your organisation's details, potential customers can easily find your working hours, contact information, website, location, and more. By searching your service with the phrase 'near meâ, your business will be more likely to show up in the results.
Traditional SEO Methods
While local SEO targets a specific geographical area, traditional SEO is for any business looking to expand its digital reach and rank higher in organic search results. This is becoming more important as ecommerce picks up steam in multiple industries across the world. This type of SEO is all about optimising your website, product listings, and general content to improve their discoverability. Using effective title tags and meta descriptions, conducting keyword research, writing ALT text for images, and including a clickable phone number on your contact page are some examples of SEO best practices that can help boost your content marketing efforts.
Tomorrow we will be going over how you can, âTake Advantage of Social Mediaâ and build you build for not a single penny. In the mean time, here is a link you can click on to help you anytime. Thank you in advance for reading this far and liking our page!!
