three&six

three&six is a hospitality digital marketing agency with a focus on transparency & technology.

three&six is a hospitality digital marketing agency with a difference. We are a partner, not a vendor, and we understand what it takes to create a successful partnership - honesty and accountability. We understand the hospitality industry and we know what it takes to succeed in today’s competitive landscape. We can help you create a digital marketing strategy that will reach your customers where they are and inspire them to book with you.

08/07/2026

Cookies. Sadly, not the chocolate chip kind. 🍪

What’s the difference between necessary, analytical, and marketing cookies? Ben takes on the question for a chance to win the ultimate prize. No pressure, then. 👀🏆

Does he know his cookies or is his knowledge about to crumble? Watch to find out.

08/06/2026

What happens when social media starts acting like a brand not just a content calendar?

Since 2025, we've partnered with to refine its social presence through strategy, content, community management, and storytelling.

The results? Well, the numbers checked in and made themselves comfortable. 🛎️

📈 Views: +273%
📈 Interactions: +267%
📈 Engagements: +166%

But the real transformation goes beyond the metrics.

We created a social presence that reflects what makes The St. Regis Chicago different: luxury with personality, memorable guest experiences, and an unmistakable sense of place.

Swipe through to see the strategy, content, and account transformation behind the numbers. 👉

08/05/2026

Google Business Profile data is finally coming to GA4 📊

Hotel marketers can now see website clicks, calls, direction requests, messages, and bookings alongside broader website data.

Why does it matter? Guests often interact with your hotel on Google before ever reaching your website. This update gives us a clearer view of how local visibility supports real booking intent, not just rankings and traffic.

Read the full breakdown at the link in our bio 🔗

07/29/2026

🌶️ Hot Take Wednesday: A bigger shot list won't fix a weak content strategy.

In fact, it usually just creates more content nobody knows what to do with.

So what should you focus on instead?

Sarah Wirth, our in-house Social Media Manager, shares how you can approach planning hotel shoots that create content with purpose, not just content for the sake of it.

07/28/2026

Selected frames from - a fully integrated campaign created for the 15th anniversary of Ocean House RI.

Rather than leading with amenities or offers, the campaign was built around emotion-first storytelling: the feeling of summers remembered, traditions repeated, and moments that stay with guests long after checkout.

To bring the concept into the physical world, subtle campaign touches were woven throughout the creative - such as custom newspapers, books, and branded details that carried the campaign across the guest experience.

Photography and video assets were designed to flex across paid, owned, earned, PR, web, email, and social, creating a whole campaign world rather than a single seasonal promotion.

A huge collaborative effort across teams, from creative direction and on-property ex*****on to photography, production, and storytelling details that helped bring the campaign to life.

The campaign was also recognized at the 2025 Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards, winning Silver in the Special Event, Multi-Channel/Integrated Marketing category.

07/27/2026

Most hotel websites talk a lot about themselves.

The best ones let other people do the talking.

Reviews, testimonials, press mentions, awards, and trusted partners all help answer the same question: "Why should I believe you?"

Watch below 👇

🎙️ For more insights, tune into the full podcast, where Ben Hanley and Tristan Heaword break down what separates a beautiful hotel website from one that actually drives bookings.

https://bit.ly/4eFeGQv

07/24/2026

The glamorous side of hotel photoshoots:

📸 Moving furniture
📸 Chasing the light
📸 Re-shooting the same scene
📸 Running between locations
📸 Taking 400 photos to use 20

A few behind-the-scenes moments from recent hospitality shoots. Some of our favorite days are spent creating alongside great clients and an even better team.

We know we're missing a few.

What's your most relatable hotel shoot moment? Add it below or repost with your own BTS footage!

07/22/2026

🌶️ Hot Take Wednesday: Google used to give travelers a list of answers.

Now it's increasingly giving them *the* answer.

Our Director of SEO, Jessica Bosward, explains what that means for hotels and why GEO is becoming impossible to ignore.

Watch below 👇

🎙️ For the full conversation on AI Search, GEO, and hotel visibility, tune into our podcast: https://bit.ly/4eMH6Iy

07/21/2026

The difference between pretty and profitable hotel photography?

Strategy.

A beautiful image might win compliments. A strategic image helps a potential guest picture themselves at your property, creates desire, and ultimately supports bookings.

Swipe through for five principles we keep coming back to when planning hospitality shoots - and thank us later!

07/20/2026

The challenge: Limited lifestyle content, especially in-room moments.
The approach: Create a series of lifestyle vignettes designed to help guests picture themselves in the experience.

Because sometimes, the most effective hotel content isn’t showing the room - it’s showing what an exquisite stay feels like.

Captured for The St. Regis Chicago by our talented team.

Address

1 Bluff Ave
Watch Hill, RI
02891

Website

http://threeandsix.agency/

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