Greenough

Greenough Brand marketing and PR that drives awareness, builds affinity, and inspires action. Boston's Brand Storytellers: You've Got a Great Story to Tell.

We Know How to Tell It. Brand storytelling is the foundation of Greenough's business. After 15 years at a Fortune 50 company and a top 5 PR agency, Phil Greenough started a firm centered around a disciplined storytelling approach that optimizes the use of a growing range of communications channels. Since then, dramatic industry forces – chiefly social and digital media – have thrust brand storytelling into the spotlight, and other agencies have followed our lead. Welcome to our world!

09/15/2023

In honor of the start of football season (and football tailgating snacks, because that’s the real perk!), we wanted to take a minute to reflect on some key we can learn from football strategy. From establishing a plan to building trust and working as a team, swipe through for some of our favorite tips!

Check out this inspiring podcast episode from Today in Space with our client GlobalFoundries' Dr. Deniz Civay Harsh Envi...
09/14/2023

Check out this inspiring podcast episode from Today in Space with our client GlobalFoundries' Dr. Deniz Civay Harsh Environment Battleground Owner of Aerospace and Defense. Deniz shared her STEM Origin story and path from artist to Satellites to Global Foundries! listen here: https://hubs.li/Q022jzNg0

The 21st annual WEEI and NESN Jimmy Fund Radio-Telethon was a huge success with more than $4 million raised! Greenough w...
09/11/2023

The 21st annual WEEI and NESN Jimmy Fund Radio-Telethon was a huge success with more than $4 million raised! Greenough wants to thank our partner the Arbella Insurance Group for being a community leader through its generosity and support to strike out cancer.

"Because of the pandemic, many children fell behind on their routine immunizations and have yet to catch up."Kristen Nic...
09/08/2023

"Because of the pandemic, many children fell behind on their routine immunizations and have yet to catch up."

Kristen Nichols, pediatric pharmacist and Senior Clinical Content Consultant for Greenough client at Wolters Kluwer was recently featured on Scripps news to provide advice to parents on how to get their kids caught up on their vaccinations before the school year starts.

Hear what Kristen has to say on staying safe for the school year: https://hubs.li/Q021FT_t0"

With the rise of precision medicine and new research into how cancer’s genomic traits can inform treatment response, we ...
09/07/2023

With the rise of precision medicine and new research into how cancer’s genomic traits can inform treatment response, we recently connected Hampton, President of Clinical Next-Generation Sequencing and Oncology at Fisher Scientific with The Pathologist to explore gaps between patient need and frequency of genomic testing. By closing these gaps and ensuring all patients have access to appropriate genomic testing, we can help deliver on the promise of precision medicine: https://hubs.li/Q021tB_F0

"What landed on the moon was the hopes and aspirations of a billion and a half people." - Ravi Chaturvedi, Greenough cli...
09/06/2023

"What landed on the moon was the hopes and aspirations of a billion and a half people." - Ravi Chaturvedi, Greenough client and Indian-born co-founder of Tufts University’s Digital Planet program. Ravi's insightful commentary on India's monumental Chandrayaan-3 lunar mission was featured in Barron’s. An Apollo-esque moment of pride for India! 🚀🇮🇳 Read the full story here: https://hubs.li/Q021m6mW0

Find out what's been unfolding on social media platforms this summer and what it means for the future of brands. Read ou...
09/01/2023

Find out what's been unfolding on social media platforms this summer and what it means for the future of brands. Read our latest blog post here: https://tinyurl.com/29542k7s

Acrolinx's Christopher P. Willis spoke with MarTech Series about the importance of aligning content marketing and sales ...
08/31/2023

Acrolinx's Christopher P. Willis spoke with MarTech Series about the importance of aligning content marketing and sales teams. The sales pipeline and marketing efforts need to be strategically aligned to ensure teams are able to bridge the gap and work toward the end goal of business success.

Using tools like can help align your teams, so it is more important now than ever to ensure that while using these innovative tools, enterprises are protecting themselves and their by implementing a model.

The future of AI is unknown, but one thing that we do know is that it is important to protect yourself and your company any way you can.

Read the full interview here https://hubs.li/Q020RQv60

Last week, we were behind the scenes with our client Boston Micro Fabrication - BMF to film their corporate video. From ...
08/30/2023

Last week, we were behind the scenes with our client Boston Micro Fabrication - BMF to film their corporate video. From working with them on the messaging to developing the storyboard, we can’t wait to see the final product and share the impact of BMF’s work in advancing innovations across manufacturing, and the life sciences!

Who else is excited to attend HubSpot’s INBOUND 2023 conference here in Boston? Any   friends interested in meeting up? ...
08/29/2023

Who else is excited to attend HubSpot’s INBOUND 2023 conference here in Boston? Any friends interested in meeting up?

Greenough’s President Nikki Festa O'Brien will be attending the annual event September 5-8 and looks forward to connecting in person!

Are you familiar with the terms "artificial general intelligence," "algorithmic bias/AI bias," or "large language models...
08/28/2023

Are you familiar with the terms "artificial general intelligence," "algorithmic bias/AI bias," or "large language models"? If not, the AP has your back with their new chapter on AI. Learn more about their new guidelines for how to report on this topic, and key terms they defined to support more consistent reporting. [https://tinyurl.com/wxrrkb54]

We are delighted to introduce Nicole Murphy as our agency’s Executive Vice President. With her extensive experience in t...
08/17/2023

We are delighted to introduce Nicole Murphy as our agency’s Executive Vice President. With her extensive experience in the technology industry, we are confident that she will be a driving force in shaping our clients' communications strategies and propelling Greenough's growth within the sector. Welcome aboard, Nicole, and we look forward to achieving new heights together!

Address

1 Brook Street
Watertown, MA
02472

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+16172756500

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