AMPERAGE Marketing & Fundraising

10/21/2026

Brent Watkins, marketing director of Goodwill of the Heartland, and friends prove that thrifting your Halloween costume at Goodwill is scary good, while they were recently featured on KCRG TV-9's Everyday Iowa segment. Amperage and Goodwill of the Heartland are longtime marketing partners, and our media team books these TV spots for Brent each year.

10/19/2026

Over the past 30 years, Amperage has connected clients to their target audiences. While helping clients communicate has been constant, how we do that has changed.

Advertising use to only mean television, radio, out of home (billboards, transit advertising and more), newspapers and even phone books and direct mail. Now, the team creates multichannel campaigns that include everything from Google Search to Meta.

10/15/2026

A new name. A new look. The same commitment to making a difference.

We're proud to share the brand reveal video created to introduce Lumicent's new identity and vision for the future. From strategy and design to storytelling, this project was all about capturing the heart of an organization that's been creating impact for 20 years.

Watch the full reveal below.

Amperage Marketing + Fundraising specializes in storytelling, inclu...

10/14/2026

Do you know where the word “B-roll” comes from? Our video team, having produced and shot clients’ videos for Amperage’s 30 years, sure knows.

Back in the day, A/B editing of videos using video tapes and tape decks meant laying out the voice track with on-camera interviews and voiceover on one tape: the A-roll. Then, the team would put all shots of action happening on a second tape: the B-roll. Next, they had to sync the two up and play them together through a switcher to a third tape deck to add transitions and record the final product.

Now, when action shots are captured, they’re still called B-roll even though the editing process is much simpler on a computer having downloaded footage from camera cards.

10/11/2026

Happy 4-year Amp-iversary to Toni Harding!

For four years, Toni has brought her media expertise and people-first approach to Amperage. As a media strategist and former small business owner, she helps clients reach the right audiences through strategic media planning and thoughtful partnerships.

Though she's remote, Toni's positivity and energy make a lasting impact on our team. We're so grateful to have you, Toni!

10/09/2026

Breast Cancer Awareness Month is a reminder of the impact breast cancer has on individuals, families and communities.

Join us in recognizing the strength of those affected by breast cancer and the work still ahead. 🩷

10/08/2026

A feasibility study can do more than tell you whether a capital campaign is viable. It can uncover opportunities you may not have considered.

The Quad City Symphony Orchestra and St. Ambrose University joint campaign is a great example of what can happen when an organization goes into the process ready to explore.

Learn more about the important lessons in this example.

See how a capital campaign feasibility study can uncover unexpected opportunities — and why strong donor relationships matter when it is time to ask.

10/05/2026

As Amperage celebrates its 30th anniversary, join us in looking back at how our work in design, fundraising, PR and more has changed over time.

Google, social media, influencers, streaming – none of those existed when Amperage Marketing + Fundraising opened its doors on October 1, 1996. As the agency

10/01/2026

Today marks Amperage's 30th anniversary. Let’s time travel back to 1996. Independence Day was the top movie and “Macarena” was the top song that year. Our design team printed off files and used Pantone chips to ensure colors matched. Our video team used physical video tapes.

The world has changed. Our work has changed. But we’re still good people helping our clients make a meaningful impact in the world.