712Creative

06/05/2026

One of the most common things we hear from business owners is:

> "We need a new logo."
> "We need a website refresh."
> "We need to post more on social media."

Sometimes that's true.

But more often, those visible marketing pieces are just the tip of the iceberg.

Underneath, there may be bigger questions:

> Are we clearly communicating our value?
> Do we know what makes us different?
> Is our messaging connecting with the right audience?
> Has our business evolved while our brand stayed the same?

The most effective brands aren't built by jumping straight to tactics.
That's why we ask questions. Lots of them.

Because great branding is about understanding what's really going on beneath the surface.

05/25/2026

Today, we pause to remember and honor the brave men and women who gave their lives for our country and our freedom.

The opportunity to build businesses, pursue our passions, support our families, and do work we love is something we never want to take for granted. That freedom came at a cost.

We remember and thank those who made the ultimate sacrifice.

05/22/2026

This week we had the privilege of attending the official launch party for Together Marathon County - and what a night it was!

We are proud of what the team at the TMC Volunteer Hub has accomplished so far. Since April, they’ve onboarded 36 nonprofits and welcomed over a 100 volunteers to the platform. It felt good to be in the room with the early adopters who helped shape the hub and hear their stories of how they’ve already benefitted from the platform.

We were honored to help build this brand, and it meant a lot to hear so much warm feedback on the brand identity and the story behind the aspen tree logo - connection, community, and growth from shared roots.

To Barb, Jenn, Pam and Tammy at the B.A. & Esther Greenheck Foundation: thank you for seeing the need and filling it. You’ve poured your heart into the hub and truly brought this vision to life.

We appreciate you trusting us with the TMC brand. It's rare to work alongside people who care this deeply about their community.

This is just the beginning. We're looking forward to helping Together Marathon County Volunteer Hub grow - connecting volunteers, nonprofits, and employers, and strengthening our community one act of service at a time.

Together Marathon County Belonging starts here. :seedling:

05/14/2026

We know good branding when we see it and this was too good not to share.

05/13/2026

There’s something really special about watching a business grow from an idea into something real.

When we first started working with Aether Financial Partners, there was no name, no logo, no brand messaging. There was a passion, a vision, a lot of experience, and a genuine desire to serve people well. Over the past several months, we had the privilege of helping shape that vision into a brand that truly reflects who they are: thoughtful, approachable, trustworthy, and deeply committed to their clients.

So walking into their beautiful office for their recent client open house and shredding event felt a little surreal in the best way.

Seeing conversations happening throughout the office and the Aether team welcoming people into a space that fully feels like them was one of those moments that reminds us why we love what we do.

Building a brand is never just about colors, logos, or websites. It’s about helping good people create a meaningful presence that others can trust and connect with.

Proud of this team and excited to watch everything they continue to build. ❤️

04/25/2026

🤣

04/25/2026

Saturday mornings at 712 Creative. Breakfast at The Chocolate Café. So grateful to have our office Downtown Wausau.

04/23/2026

I have never been more convinced that Wisconsin is the coolest place to live and work.

04/23/2026

712 Creative will be at the Wisconsin Healthy Communities Summit April 23rd and 24th supporting the soft launch of Wisconsin Gravel. We are looking forward to conversations around gravel biking, outdoor recreation, tourism, and placemaking! We are working on a comprehensive website for Wisconsin Gravel. check it out at www.wisconsingravel.org
Wisconsin Bike Fed

https://wihealthycommunitiessummit.org/?fbclid=IwY2xjawRXAIBleHRuA2FlbQIxMABicmlkETFpOXRvcnNqSXhBWlJaYVdvc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHnA5nmmfRzhUsUVzxm_azfkESqkHAphHyN5dUanKpE6ZOFCZjFGoQVEFVeC2_aem_gtIAYnymJm8s7GGN_c8tOQ

Join us April 23-24, 2026 in Wausau, WI, to learn how to build & maintain healthy communities. Brought to you by Wisconsin Bike Fed & Wisconsin Office of Outdoor Recreation.

04/16/2026

We had fun visiting a few of our clients at the Expo. Now off to the official Fun @ the Expo!! Together Marathon County Edgewise, LLC , https://www.facebook.com/100095088261050/