Marketing Edge Advantage, LLC

06/27/2025

Are you a business owner striving for growth?
Join the NJSBDC @ Rutgers and the New Jersey State Women’s Chamber for a WEN VIRTUAL Business Breakfast. Our panel of experienced women entrepreneurs will focus on practical advice on scaling with strategy, understanding your brand and leveraging the power of support networks as you grow your business.
Date: July 17, 2025
Time 8:30am 10:30 am

Participating couldn’t be easier! Please register at the link in the QR code then grab a cup of coffee and join us at the appointed time! All are welcome.
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05/20/2025

When it comes to SEO, every little thing counts, even the things we often overlook. A good URL structure may not be the first thing that comes to mind when creating a website, but it will not only look better but improve your ranking as well.

See what Google thinks about how URLs are crafted and learn how to create URL structure SEO guidelines for your brand or publication.

05/17/2025

Face it. We all spend a significant amount of time on social media, so why wouldn't you expand your business strategy to your social media outlets?

05/07/2025

With PPC marketing, you won't have to stress as much about driving engagement to your website. Just pay for your ad and let it do the work for you!

05/05/2025

There are many different kinds of website designers, and it's important that you choose one who can best serve your design needs. Here's a guide with tips on how to choose the right designer for your site.

When you choose a web designer for your small business site, you make a crucial, foundational decision. A good website can bring you more business and a bad one can drive away prospective customers.

05/03/2025

How can you beat your competitors with SEO? Spy on them!

By knowing how you stack up against the competition, you can drive your inbound marketing and content strategy to get ahead of other brands. This helps you prioritize opportunities for certain keywords you want to gain ground on.

04/30/2025

If you thought all fonts were created equal, think again! The process of developing typefaces for the screen is as much a science as it is an art. Some fonts won't work in certain sizes or or weights on your screen, so make sure to test fonts to find the best fit for your site.

04/29/2025

Looking to make your company more easily findable on social media? Use unique hashtags as keywords on all of your posts. Hashtags create great visibility for a brand, and help you reach your target audience more effectively.

04/26/2025

With every progressing year, things are changing in the field of SEO. However, there are certain fundamental principles that you simply can't ignore.

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.

04/23/2025

Are you familiar with bounce rate?

Bounce rate is the percentage of website visitors that leave the site after viewing only one page. This means users and potential customers are leaving just as quickly as they are entering. Maintaining a low bounce rate is key to improving SEO, but also to leaving a positive impact on users.

04/22/2025

Color is an important tool in design, and especially so on the web. When your users browse dozens of pages a day, use of color will break the monotony and catch attention, but there is a right way to go about it.

Picking the right website color palette can help your business & influence your visitors' psychology. Learn how to to choose website colors.

04/19/2025

Hone your skills and learn more about web design. It starts with the user’s experience and ends with the look and feel of the site. The key to a good website is a good web designer!