08/30/2026
Two leaks drain most ad accounts.
One: bad traffic. Without a maintained negative keyword list, Google sends you searches that will never buy from you. Two: dumping clicks onto your homepage. Someone searches for a specific problem, lands on a generic page, and bounces. That is why people say Google Ads did not work. It works. It just was not set up right.
Where do your ad clicks land right now, homepage or a real landing page?