05/03/2023
Even though donor counts declined five out of the past six quarters, total dollars donated had marginal growth in the second and third quarters of 2022 - driven by very large donors. According to the Fundraising Effectiveness Project’s (FEP) latest quarterly data, a decrease in donors of all profiles during the fourth quarter was simultaneous to a weakness in total dollars - which suggests the possibility of continued challenges in 2023. Your donations slump is not coming to an end any time soon.
This is somber news for organizations holding onto the belief that donors will deliver the relief needed for year-end success. The turn has been evident in northern Colorado since August 2021.
It’s time to rethink your revenue stream.
2022 Fundraising Showed Substantial Weakness Through Q4 Despite donor counts falling in five out of the last six quarters, giving dollars had stubbornly hung on to marginal growth in Q2 and Q3 2022, largely driven by large donors. However, according to FEP’s latest quarterly data, the continuing d...
