Cheshire Digital Marketing

06/11/2026

Huge congrats to our incredibly talented graphic designer Kylie, whose painting "Death Revisited" is currently on display at the Harlan Gallery, Seton Hill University as part of their alumni art show!

This 16x20 acrylic piece was completed for one of her Masters classes, and we could not be more proud to see her work up on the wall where it belongs.

Kylie is so incredibly talented, and it shows in everything she designs. We're very lucky to have her on the team.

Congratulations, Kylie!

05/05/2026

"We've tried everything. Nothing is working."

We hear this more than you'd think.

Business owners who are doing all the right things - hiring help, trying new channels, trusting the experts - and still not seeing results.

Here's the hard truth: it's usually not that the work is bad. It's that the strategy was never there to begin with.

When there's no clear direction, it's almost impossible to know what's actually broken. Is the agency underperforming? Were the promises unrealistic? Is something missing that no one is talking about?

The answer starts with getting an independent, honest look at the full picture. What's working. What isn't. What's actually worth your time and money.

That’s why Emily just launched Cheshire Strategy. We’re making it even easier to get that clarity.

The path forward is finally open.

CheshireStrategy.com

05/04/2026

May the 4th be with you. Unless...

- your website has not been touched since the prequels.
- your agency's monthly report reads like it was transmitted from a galaxy far, far away. Lots of numbers, zero clarity.
- you are paying six figures for a digital presence that looks impressive on paper and does absolutely nothing in real life.

We are CDM. We skip the Jedi mind tricks and get straight to what is actually happening with your marketing, what works, what doesn't, and what needs to change.

May the 4th be with you. We will handle everything the Force cannot invoice for.

05/04/2026

After 5+ years working with small businesses, we've learned that the ones who grow aren't just good at ex*****on. They have strategic clarity before ex*****on begins.

That's why our founder Emily is launching Cheshire Strategy, a dedicated arm focused on competitive analysis, market positioning, and strategic planning.

Cheshire Digital Marketing isn't going anywhere. We'll keep handling the ex*****on: websites, ads, content, and ongoing marketing support. Cheshire Strategy handles what comes before all of that, the foundation that makes everything else work better.

Two companies. One goal: helping small businesses grow with clarity and confidence.
Head to CheshireStrategy.com to learn more!

05/01/2026

The clients who get the best marketing results have one thing in common.

It's not a bigger budget. It's not more time. It's not even better ex*****on (though that helps).

It's strategic clarity before we start.

They know exactly who they're for, what differentiates them, and where they have real competitive advantages.

When that clarity exists, everything we execute lands better.
When it doesn't? We're just guessing.

That's why Cheshire Digital Marketing is evolving.

We're separating strategy from ex*****on - so both get the attention they deserve.
More soon.

04/22/2026

Most small businesses are making marketing decisions based on gut feeling.
"I think our customers want this."
"I feel like this message will resonate."
"It seems like our competitors are doing X."

Gut feeling isn't strategy. It's guessing.

Real strategic decisions are based on:
→ What the market actually responds to (not what you think they want)
→ Where competitors are positioned (and where the gaps are)
→ What differentiators actually matter to your audience
→ Data, not assumptions

The businesses winning in your market right now? They stopped guessing and started using market intelligence.

04/21/2026

"Paid ads won’t fix a broken business." 💡

Our founder, Emily Murphy, hits on a hard truth here. Before you scale, you have to stabilize.

At Cheshire, we always tell our clients that the magic happens when your messaging and your numbers finally shake hands. When the fundamentals are in place, ads stop being a "gamble" and start being a growth engine. 🤝

Check out Emily’s full breakdown on why clarity is the best cure for ad-fatigue. https://www.linkedin.com/feed/update/urn:li:activity:7452355471736340481/

Paid ads can feel scary. Believe me, I get it. They're especially scary for small business owners who have either tried them and felt like they didn’t work, or have heard horror stories and avoid them altogether. It can feel like you’re putting money out there and just hoping something comes bac...

04/17/2026

A client came to us convinced they needed more SEO content.

More blogs. More keywords. More, more, more.

Before we wrote a single word, we did something different first.

We looked at the strategy.

Turns out the problem wasn't content at all. Their site structure was flat, service pages weren't connected, and Google had no idea what the business was actually about.

So we fixed the foundation first.

Six months later they went from ranking for 8 keywords to 81. More importantly, they were showing up for the right searches! The ones that actually bring in leads.

Someone could have sold them a content package. That wasn't the solution.

Strategy first. Always.

We've been doing this long enough to know that ex*****on without strategy is just expensive guessing. Something big is coming that's going to make this even easier for small businesses.

Stay tuned.

04/16/2026

Most agencies sell the paint. Emily builds the house. 🏗️

We’re reposting this case study because it highlights exactly why we do things differently at Cheshire. While the rest of the industry is busy selling "packages" and "quick fixes," Emily Murphy is focused on the architectural integrity of your digital footprint.

As she explains below, the best content in the world can't save a broken foundation.

We’ve been quiet lately because we’re building something new that doubles down on this philosophy. The blueprints are almost ready.

05.04.26



https://lnkd.in/d4hQgM73

04/13/2026

Your potential clients are Google stalking you before they ever reach out.

They find you on social. Then they go digging. Your website. Your reviews. Your Google presence. Whether any of it tells the same story your Instagram does.

Social gets them curious. Everything else either seals the deal or loses them.

If your social media is the strongest part of your online presence right now, it is time to look at the full picture.

That is what we do. cheshiredigitalmarketing.com