02/19/2026
Largest Tax Time Refunds in History - 2026
Capture Refunds Before Your Competition
Analysts are projecting what could be the largest tax refund season in history.
And some estimates suggest up to one-third of those dollars could be spent in automotive — purchases, down payments, refinancing, service, and upgrades.
That’s not just seasonal traffic.
That’s concentrated liquidity entering the market all at once.
When refunds land:
• Trade activity spikes
• Equity conversations accelerate
• Lease pull-ahead expands
• Service lanes see lift
The window is short.
The dealers who activate first win.
Epsilon Custom Automotive has tax-season programs ready to deploy in your market — built to drive conquest, equity capture, lease acceleration, and service growth across mail, digital, social, and CTV.
Refund season won’t wait.
Your marketing shouldn’t either.
