Dennis PR Group

05/09/2026

News this week about a major cyberattack disrupting a widely used education technology platform is another reminder that a data breach, service outage or operational failure can quickly become more than an internal problem. It can become a communications challenge.

When customers, employees, partners, students, families, clients or the public are affected, people want clear answers: What happened? Who is impacted? What is being done? What should they do next? When will there be another update?

In a crisis, silence creates uncertainty. Confusing messages create frustration. Delayed communication can weaken trust.

That is why businesses and organizations need crisis communications plans before they need them.

At Dennis PR Group, we help organizations prepare clear messaging, coordinate response protocols, communicate with key audiences and protect credibility when the pressure is high.

The best time to strengthen crisis communications is before the crisis happens.

What should every organization have ready before an issue becomes public? Ron Dresner Dennis PR Group

05/01/2026

As we move further into the year, many businesses and organizations are focused on growth, visibility and new opportunities.

One thing that can make a real difference is how clearly and consistently an organization communicates — with customers, employees, partners, the media and the broader community.

Strong communication helps build trust, support awareness and make sure people understand who you are, what you do and why it matters.

Dennis PR Group works with organizations on public relations, media relations, corporate communications, social media management and content, public and community affairs and outreach, crisis communications and marketing services. Dennis PR Group Ron Dresner

04/28/2026

A lot of organizations focus heavily on ex*****on — whether it’s a project, initiative, or campaign.

But ex*****on alone doesn’t drive visibility.

How something is communicated — the messaging, the positioning, and the outreach — often determines how it’s understood and the impact it ultimately has.

Clear communication doesn’t just support the work.

In many cases, it defines it.

Dennis PR Group Ron Dresner

03/09/2026

Strategic PR and communications support that helps organizations build credibility and drive action.

Is your organization looking to raise visibility, strengthen credibility, and communicate more effectively with the audiences that matter most? At Dennis PR Group, we help organizations build momentum through strategic public relations, media relations, social media, crisis communications, and stakeholder outreach. Whether you are launching a new initiative, protecting reputation, or looking to sharpen your communications strategy, we bring experienced, practical support tailored to your goals.

We’re offering a complimentary initial consultation to discuss your communications needs and opportunities.

Contact us at [email protected]

RRon DresnerDDennis PR GroupFFMAMRadio.com

12/27/2024

Happy New Year's to all!

06/12/2023

Managing a A/E/C business? Involved in the construction industry? Thanks for watching the latest Dennis PR Group video --

05/25/2023

Spring is in the air! Summer time is right around the corner -- and the Dennis PR Group is helping clients to expand market share through expert PR and outreach campaigns. Thanks for watching one of our latest promo videos....

05/22/2023

Happy Monday To All! Check out this video -- then give us a call, text, email, telegram, letter -- or any other comm method you can think of. We're the Dennis PR Group -- helping companies and organizations move ahead!

12/29/2022

What do you think? Is Southwest Airlines and its CEO Bob Jordan handling its current operations and communications crisis sufficiently?

Southwest Airlines definitely is in the middle of a PR and communications crisis. (The company even changed its Facebook cover photo and received negative comments).

My guess – in general, the company will “ride out the storm” and address overall customer needs. Then, in early spring 2023 announce major ticket price discounts to get customers back in their seats.



Here’s a recent article about this evolving situation in Forbes:

As Southwest Airlines struggles to recover from its weather-related meltdown, crisis management and crisis communication lessons have already emerged that business leaders should keep in mind before they have to confront their own crisis.

10/02/2022

Kudos to Paramount and the "Smile" film producers for creating an original marketing campaign to get some major attention for the movie. (Now, we have no idea about how good or bad the flick is). But, buying some late-season MLB tickets and have seat fillers smiling for all nine innings on TV turned out to be a "winning" idea!

https://www.thedrum.com/news/2022/09/27/marketing-lessons-learned-horror-flick-smile-s-creepy-mlb-guerrilla-activation

Sure, it spooked. But will Paramount execs be smiling over the results?