09/28/2026
As the Official Yogurt of the US Open, FAGE came to life across the tournament through a series of premium brand experiences created in partnership with BWB.
From the FAGE Clubhouse, where fans enjoyed complimentary FAGE Split Cups, to the redesigned VIP suite, FAGE partnered with BWB across creative direction, experiential design, guest experience, talent + influencer partnerships, and onsite event management throughout the tournament.