06/05/2026
Music, culture, and fútbol came together in Washington Heights as we partnered with , an Official Supporter of the FIFA World Cup 2026 in North and Latin America, to celebrate the 50-day countdown to the tournament with Latin superstar Rauw Alejandro and the global premiere of his latest track, “Dando Vueltas.”
Leading up to the event, we dropped 35 mysterious custom fútbol boots in cities across LATAM + North America, teasing a milestone moment, driving song pre-saves and unlocking access to the event.
The premiere, which kicked off Buchanan’s borderless FIFA World Cup 2026 celebration, echoed the brand’s broader campaign celebrating the unmatched energy, rhythm and sense of familia that Latinos bring to the beautiful game of fútbol. We brought it to life as a full-scale fan experience, complete with a custom soccer field, interactive photo moments, branded fútbols, and exclusive merch. Fans, media, and influencers gathered for an early look at the music video and an unforgettable night celebrating the intersection of music and sport.
The celebration didn’t stop in NYC. Rauw Alejandro extended the party across the Americas, greeting fans in Colombia, Puerto Rico and beyond before the song’s debut and inviting them to raise a glass to culture, community and connection across the Americas.