BrandedPlacement

BrandedPlacement Brand Product Placement Made Easy! BrandedPlacement is a Product Placement Advertising marketplace connecting Video Content Creators with Brands & Agencies.

The BrandedPlacement Product Placement Advertising Marketplace delivers Targeted engaged audiences for Brands & Agencies Integrated monetization for Content Creators

Connected consumers are now in charge of what, when, where, shifting media consumption to the Web. Social feeds are the new broadcast networks. Video advertising pre-rolls are intrusive and native advertising “disguised” placemen

t formats remains deceptive to consumers. Product Placement, amplified by endorsements and social sharing, delivers higher brand recall than pre-rolls, while three-quarter of consumers acknowledge a connection with purchasing decisions.

Ryff Is Powering the Virtual Product Placement for World Chase Tag | LBBOnline
09/13/2022

Ryff Is Powering the Virtual Product Placement for World Chase Tag | LBBOnline

Little Black Book, WCT announced in June that they had secured a multi-year agreement with ESPN to distribute their programming across multiple ESPN platforms

09/07/2022

Podcasting is colliding with vlogging, as popular podcast hosts branch out into a hybrid video podcast format. The big winner, of course, is YouTube.

09/01/2022

The streaming giant is looking to charge brands premium prices to advertise on its coming ad-supported platform, according to some ad buyers, a sign Netflix is expecting strong interest from companies.

08/31/2022

Across the board, links in creator bios are the most popular form of TikTok creator marketing. Duets and stitches, where creator content and brand content are joined in the same video, are also popular among mid-size businesses. This type of content, which is relatively inexpensive but requires orig...

08/27/2022

Adobe has revealed the latest data and insights on the Creator Economy from the Adobe Future of Creativity Study.

08/25/2022

The creator economy has experienced massive growth in recent years. With 50 million people identifying themselves as “creators,” marketers are investing more of their social media budgets in content creator partnerships to take hold of this growing opportunity.

'Brands are already changing their strategies': Experts weigh in on TikTok influencer marketing spend
08/25/2022

'Brands are already changing their strategies': Experts weigh in on TikTok influencer marketing spend

In recent weeks, much has been said about the TikTok-ification of Instagram with the algorithm prioritizing short-form video content over photos despite the protests of users and influencers alike.

Oracle Starts Auditing TikTok's Algorithms Amid Security Concerns
08/24/2022

Oracle Starts Auditing TikTok's Algorithms Amid Security Concerns

TikTok parent company's ties to China have sparked concerns about whether the Chinese government accesses US user data.

08/24/2022

In this video, Anna Graf of MISA.Art, Sharif Elfishawi from Life of Moji, and Matteo Melani of Meta to discuss why the creator economy is gradually embracing web3.

08/23/2022

Audio ads - whether in podcasts, music streamers or radio channels - are gaining popularity. Part of the rise is due to the pandemic, which recorded an uptick in users.

08/23/2022

Against a possible slowdown of streaming growth, video streaming platforms bought, or placed through TV network promos slightly more in national TV advertising -- up 6% to $343.2 million this summer, according to estimates from iSpot.tv.

08/22/2022

Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfaction, finds latest Hub Entertainment Research study.

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