Miter Digital

06/15/2022

As more people shop for contracting services online, it’s essential to have a website that sets your services apart from others in your area and catches the attention of search engine algorithms. Here are three ways to increase your website’s effectiveness.

05/16/2022

People consider online reviews just as useful as personal recommendations, so it’s essential to understand the importance of implementing a solid local search engine optimization (SEO) strategy to reach potential clients.

04/15/2022

Acknowledging positive reviews can inspire more customer trust, as they will view your activity and comments as a sign of your genuine concern about the client experience. Regularly monitor and respond to customer reviews—both positive and negative.

04/06/2022

We aren't just familiar with the contractor industry - it's the only industry we work in. We do this so we can focus on your needs and keep up with the constant changing trends that come with the market. Our proven system gets you found online, helps you stand out from your competitors, and generates consistent leads for new projects every single month. We take the guess work out of marketing your business. Give us a call today at 503-567-4954

03/31/2022

A longer read, but well worth it. The industry has been wildly unpredictable with these price increases and shipping delays. It's time to raise your prices to keep up and keep in business. Brand yourself strong, show you are the expert, so they expect to pay a little more to work with you!

The last time inflation was as high as it is today, Ronald Reagan was in his second year as president, and the coolest new technology was a personal computer, the […]

03/29/2022

AVOID THESE MISTAKES WHEN POSTING ON FACEBOOK!

By being active on Facebook you have the potential to introduce your business to lot's of potential clients.
⁣
If you’re ready to take your company to Facebook (which you should be!), avoid these common mistakes.⁣⁣
⁣
⁣
𝐍𝐎𝐓 𝐊𝐍𝐎𝗪𝐈𝐍𝐆 𝗪𝐇𝐀𝐓 𝐓𝐎 𝐏𝐎𝐒𝐓⁣⁣
⁣
What’s the message your page is trying to convey?⁣⁣
⁣
The content you post on your business page should follow a common theme and remain relevant to your brand mission. That doesn’t mean every post should be about your product or brand, it means that everything you post should relate to your values and community.⁣⁣
⁣
-> 𝐏𝐨𝐬𝐭 𝐫𝐞𝐠𝐮𝐥𝐚𝐫𝐥𝐲. You don’t need to post daily. Even a couple of posts per week is enough to show visitors to your page that you have a regular presence on Facebook.⁣⁣
⁣
-> 𝐅𝐨𝐥𝐥𝐨𝐰 𝐭𝐡𝐞 𝟖𝟎/𝟐𝟎 𝐫𝐮𝐥𝐞. The majority of your posts (80%) should be content that your community finds interesting. The remaining 20% of your posts can be about your brand, product, events, or campaigns. ⁣⁣
⁣
If you’re a remodeling contractor, you can share DIY home improvement and design tips with your audience most of the time, and then occasionally self-promote with pictures of a project you just completed, a blog post you wrote, or a reminder of the services you provide.⁣⁣
⁣
-> 𝐔𝐬𝐞 𝐢𝐦𝐚𝐠𝐞𝐬. A picture paints a thousand words - be sure you’re including visuals with your posts in the form of photos, graphics, or videos.⁣⁣
⁣
⁣⁣
𝗪𝐎𝐑𝐊𝐈𝐍𝐆 𝗪𝐈𝐓𝐇𝐎𝐔𝐓 𝐀 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘⁣⁣
⁣
If you want your social media efforts to have any impact, you’ll want to create a documented social media strategy.⁣⁣
⁣
-What are your business objectives and goals?⁣⁣
⁣
-Who is your audience, what are their needs, and what do they care about?⁣⁣
⁣
-What is your brand story, values, and mission?⁣⁣
⁣
Answer these questions and you’ll have the beginning of your social media marketing strategy documented. Refer back to your strategy when you’re curating content to share on Facebook and when creating new posts for your contractor business page.⁣⁣
⁣
⁣
𝐍𝐄𝐆𝐋𝐄𝐂𝐓𝐈𝐍𝐆 𝐓𝐎 𝐏𝐑𝐎𝐌𝐎𝐓𝐄 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒⁣⁣
⁣
Your organic reach on Facebook may be low but there’s a way to overcome that and get your business out in front of a wider audience: Facebook ads.⁣⁣
⁣
There are many benefits to paying to advertise your business via Facebook ads.⁣⁣
⁣
Facebook can help you target the right people. Facebook allows you to select an audience based on location, demographics, interests, and behavior when creating ads. ⁣⁣
⁣
You could choose to share your posts with homeowners of a certain age within your geographic location, for example.⁣⁣
⁣
Taking your contracting business to Facebook can be a smart move that can help get you in touch with current and potential customers. ⁣⁣
⁣
⁣
𝐁𝐮𝐭 𝐝𝐨𝐧'𝐭 𝐛𝐞 𝐟𝐨𝐨𝐥𝐞𝐝...𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐰𝐚𝐧𝐭𝐬 𝐲𝐨𝐮 𝐭𝐨 𝐭𝐡𝐢𝐧𝐤 𝐭𝐡𝐚𝐭 '𝐁𝐨𝐨𝐬𝐭𝐢𝐧𝐠' 𝐩𝐨𝐬𝐭𝐬 𝐚𝐫𝐞 𝐛𝐞𝐧𝐞𝐟𝐢𝐜𝐢𝐚𝐥, 𝐛𝐮𝐭 𝐚𝐥𝐥 𝐢𝐭 𝐝𝐨𝐞𝐬 𝐢𝐬 𝐠𝐞𝐭 𝐲𝐨𝐮 𝐚 𝐛𝐮𝐧𝐜𝐡 𝐨𝐟 𝐯𝐚𝐧𝐢𝐭𝐲 𝐦𝐞𝐭𝐫𝐢𝐜𝐬; 𝐥𝐢𝐤𝐞𝐬, 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬, 𝐞𝐭𝐜.⁣⁣
⁣
What you need to be doing is running strategic Facebook advertising campaigns to generate new customers.⁣⁣
⁣
So...⁣⁣
⁣
Facebook can help you increase brand awareness, cultivate brand loyalty, and increase leads and conversions -- as long as you avoid these rookie business page mistakes.⁣⁣
⁣
If you need more help for your business comment "Strategy" below and I'll get back to you ASAP⁣⁣
⁣

03/15/2022

As a home services business, taking the time to understand your clients is essential in helping you create marketing content, campaigns, and strategies that speak to their needs and goals.

02/15/2022

Digital marketing has expanded beyond newsletters and online ads to include more personalized and effective tools designed to engage clients. Focusing on the customer experience, writing SEO-friendly content, and investing in social media marketing can take your business to the next level.

01/18/2022

If you are looking to grow your general contractor or home services business, it’s time to develop a comprehensive digital marketing strategy. Understanding your customers’ needs, building an SEO-friendly website, and requesting customer reviews are great ways to get started.

01/07/2022

The calendar has turned over and it's time to start the tracking. Don't let this year be another where you don't know where your next lead is coming from, how much you are paying for each lead, whether the lead closes or not or missing out on good leads.

Start to track your leads!

What is your cost per lead?

What is your Sales To Lead Ratio?

What is your marketing costs?

Start to track where each lead is coming from. Track if they answer your call, if you meet with them, the cost of the lead and if you sale the lead.

Within a few months you will be able to get a very clear picture of what is generating business for your Construction and Home Service business. You will see what is working, what is failing and what you need to do more of.

Get in the habit of tracking everything regarding your inflow of leads. You will gain a much better understanding of your business and what you need to do to take your business to the next level!

01/03/2022

2022 IS HERE!

Now is the time to really take a deep dive into what you want to accomplish this year.

How do you want your contracting business to change? How are you going to make more money?

How are you going to have less stress?

How are you going to maximize your daily activity and have more time with your family or doing the things you love?

What the plan for marketing and growth?

These are all the things you need to figure out and figure out fast, or the next thing you know, 2023 will be right around the corner and you will be in the exact same spot.

Let's work together and get you where you need to be! We look forward to sharing our knowledge, our expertise and our experience with you on how to grow your Construction business.

We are NOT just some marketing company, we are contractors ourselves and we found a system that really works. We spent last year implementing the system, the marketing, the little details and worked through it all to come up with the plan to help launch your business to new heights!

Let's have a great year and together achieve more than we thought possible!

11/02/2021

Think of your website as the center of your business universe. Every marketing tactic needs to gravitate directly to it.

Whether you are using social media, buying ads, getting referrals, or even inbound calls it is vital that you drive them to your website.

Why?

Your website should be designed to answer 80% of all your prospects' questions and get them familiar with you, your process, your pricing, and more importantly, get them emotionally invested in their project and working directly with you!

Let your website do the talking!

As always, let us know if you need any help or have any questions on how to make your website the center of your business universe.