Spark Audience Marketing

09/22/2021

Exciting new technologies that were once on the fringe are starting to make their way to the mainstream. Some of these new devices, like Facebook's new glasses, are starting some serious conversations around privacy. Do we have the right NOT to be recorded in public?

Facebook’s lead privacy regulator in Europe has raised concerns about a pair of “smart” Ray-Ban sunglasses the tech giant is now selling. The glasses include a face-mounted camera that can be used to take pictures and short videos with a verbal cue. Ireland’s Data Protection…

09/15/2021

For most social platforms, stunning imagery is the cornerstone of engaging content. The new Apple iPhone 13 is all about the camera tech.

Apple has announced its new lineup of phones at its virtual conference. In addition to the regular iPhone 13 and iPhone 13 mini, the company has two Pro models with some premium features that you won’t find in the regular iPhone 13. Of course, the Pro models are also more expensive. For reference,...

09/13/2021

The 20th Anniversary of 9/11 gave me the opportunity to reflect on a number
of topics. After the attacks on New York and Washington D.C., Americans came together like no other time in history. Only twenty years later, we have become more divided than ever. The evolution of digital technology has contributed to this divide and is something we must address as Americans if we are to be our best, brightest, and most inclusive America ever.

The infrastructure package being debated in Congress doesn’t go far enough. Here’s what lawmakers need to do.

09/12/2021

Targeting is vital to achieving high ROI campaign results. Visit the Spark Audience Blog to learn more about this tried-and-true marketing tool.

By Derek P. Vlcko, September 12, 2021 If you are a skeptic of marketing jargon, I can’t blame you. The field is littered with an alphabet soup of acronyms, and there always seems to be “that one everyone is talking about.” However, a fundamental marketing concept has stood the test of time and...

09/12/2021

By Derek P. Vlcko, September 12, 2021 If you are a skeptic of marketing jargon, I can’t blame you. The field is littered with an alphabet soup of acronyms, and there always seems to be “that one everyone is talking about.” However, a fundamental marketing concept has stood the test of time and is more important than ever in today’s digital world....

By Derek P. Vlcko, September 12, 2021 If you are a skeptic of marketing jargon, I can’t blame you. The field is littered with an alphabet soup of acronyms, and there always seems to be “that one everyone is talking about.” However, a fundamental marketing concept has stood the test of time and...

09/09/2021

If if you have an eCommerce business and target a younger audience, you should be thinking of extending your footprint to the new TikTok shop.

TikTok launches TikTok Shopping, an in-app shopping experience. Learn more about the new feature and find out how to set up your TikTok shop for success.

09/07/2021

Small business owners juggle a dizzying number of tasks. Entrepreneur.com offers 6 tips to maximize your productivity in a quick 5-min read. Hint - #6 is a good one.

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

09/06/2021

Happy ! Enjoy a quick 4-min video on the historic events that led to this joint U.S. and Canadian holiday.

In the United States and Canada, the first Monday of September is a federal holiday, Labor Day. Originally celebrated in New York City’s Union Square in 1882, Labor Day was organized by unions as a rare day of rest for the overworked during the Industrial Revolution. Kenneth C. Davis illustrates t...

09/04/2021

It's . Tag a friend with the strongest beard game.

09/04/2021

Should you rush to join the latest "hot" platform? Find the answers in the Spark Audience Marketing blog.

By Derek P. Vlcko, September 3, 2021 If you’ve ever caught yourself thinking, “I’m hearing everyone is going to platform xyz…” you may be starting down the slippery slope of…

09/04/2021

By Derek P. Vlcko, September 3, 2021 If you've ever caught yourself thinking, "I'm hearing everyone is going to platform xyz…" you may be starting down the slippery slope of chasing the next digital fad. Who is everyone, anyway? If everyone is your neighbor's kid (or your own) or an article you saw on LinkedIn, it may be a good time to pause and reflect on your audiences....

By Derek P. Vlcko, September 3, 2021 If you’ve ever caught yourself thinking, “I’m hearing everyone is going to platform xyz…” you may be starting down the slippery slope of…