SuccessWorks Search Marketing

05/13/2026

Do you live in the PDX metro area and work in technology? Join us next Tuesday at the Ironlight in Lake Oswego for the first LO Tech Forum. Send me a DM if you want to come!

05/05/2026

After years of Zoom calls, there's just something so cool about sitting down and having a face-to-face conversation.

I’ve had a few in-person SEO and marketing chats around Lake Oswego and West Linn recently, and I’ve loved every one.

It’s fun to talk a little SEO, connect with smart women, and learn more about their businesses.

Today’s chat was at the always-wonderful Lake Oswego Coffee House & Wine Bar. The strawberry matcha lattes are amazing.

Loren Masters from Global Travel Masters -- thank you so much for joining me and bringing your furbaby! 🐶

04/28/2026

AI isn’t the problem—it’s how it’s used.

When clients treat content like a commodity and don't let a skilled copywriter revise AI-generated copy, you get fast-fashion results.

Quick. Disposable. And it won't hold up over time (only about 3 months, according to the study I cite in my post).

Use AI inside a thoughtful content and SEO strategy, and the outcome changes. Your content builds visibility, gains positions, and brings in right-fit content.

Plus, there are times when you should never use AI-generated content and go the bespoke route instead.

I talk about this in my latest blog post—check out the comments for the link

04/21/2026

Huge thank you to Katie from Rooted Accounting & CFO Solutions for the amazing shout-out at the Lake Oswego Chamber of Commerce.

Moments like this remind me why I love what I do. 💙

04/20/2026

See you tomorrow at this great event!

Do you work in Tech in LO? or Do you live in LO & work in Tech?

The LO Chamber invites you to the April meet-up of LO TECH CONNECT, sponsored by Chamber Visionary-level member Buckley Law P.C.

Tuesday, April 21, 2026
4:30-6 PM
The Black Wine Market
14559 Westlake Dr.

Networking opportunities will be held on the Third Tuesday of every month for tech professionals to get to know others in their field and to discover opportunities & ideas.

Guests or friends who also work in technology are welcome. Bring business cards!

04/17/2026

What a fun event! Looking forward to the next LO Tech Connect meeting on 4/21.

04/13/2026

The new SuccessWorks site is live! Check out the link in the comments.

02/26/2026

I’m putting the finishing touches on my new SEO copywriting training for March 12 — and something interesting surfaced.

As I reviewed my entire SEO copywriting process in light of AI, I realized I’ve made 10 meaningful shifts.

Not reinventions.
Not trend-chasing.

Calibrations.

Subtle but important refinements in how I:

• Structure authority
• Position expertise
• Think about visibility
• Integrate AI into my workflow.

We’re unpacking all of this on March 12 inside my Writers + Robots community for experienced SEO copywriters.

You can join us for the live webinar — or stick around in the community if you’d like to continue the conversation.

I’ll drop the signup link in the comments.

I'm curious:
What’s felt most unclear to you about SEO copywriting lately?

02/24/2026

What does high-performing content actually look like in today’s AI era?

The answer might surprise you.

Search Engine Journal interviewed 16 SEO experts (including me!) on what’s working now — and what still matters more than ever.

Link’s in the comments. 😊

12/18/2025

West Linn showed up with all the holiday spirit 🎄✨

I was thrilled to represent Mary S. Young parkrun at the West Linn Holiday Parade with my husband, Ron. We're so grateful to be part of such a special community. 💙