05/20/2023
Brand Reveal ~ 💇♀️🦁
The very talented dimensional hair color specialist, Tiffany, came to me ready to take her brand to the next level after opening a salon suite earlier this year! 👏🏼
She shared this incredible story behind the meaning of her business name — tying in her Rising zodiac sign, Leo. ♌️ The emotional tie to her Rising Leo (known for leadership, positive energy, dark features and great hair) led us to incorporating element of the story into her visual branding.
I wanted this brand to feel luxurious and radiant with strong feminine energy, similar to the amazing experience clients have when visiting Tiffany. ✨
This font and weight are EVERYTHING. 🤩 The type has a little contrast in the weight, but not so much that it feels overwhelming. The tilt of the “i” and “m” brings the perfect amount of interest while still feeling refined.
Tiffany truly makes her clients feel like they are the most important person while they are in her chair by not booking other clients during that time. 💆♀️ I represent this with a tilted “i” to emphasize the brand’s core values of building relationships and providing personalized, individual experiences. The “m” was also tilted to evoke movement similar to hair and the lion’s mane.
Drawn by yours truly, the custom line art of the female looking up with a long flowing mane represents the “rising” element of the brand name. 💫 It also ties in the Leo aspect in subtle way as it is based on an image of a lion that inspired me during the creative process. 🖤
