06/01/2026
Your agency might be optimizing for a search engine that's no longer the first place your buyers look.
AI platforms like ChatGPT and Perplexity operate on authority signals and entity recognition — not rankings. If your agency can't show you how they're building for both, your visibility gap is already growing.
What separates an SEO agency from one built for AI search — and how to tell the difference before it costs you pipeline. Full breakdown is below:
https://thatagency.com/digital-marketing-services/ai-optimization-services/