Action Marketing

Action Marketing Branding & Inbound Marketing for Promotional Distributors, strategically combining traditional and d

Strategic Brand Optimization & Digital Marketing, Producing More Leads, More Sales, and More Profits for Your Business.

The secret is in the follow-up...How many times have we heard that?We know it's true, but it's easier said than done.Unl...
07/27/2026

The secret is in the follow-up...
How many times have we heard that?
We know it's true, but it's easier said than done.
Unless you have a system...
If you don't have one and your follow-up tends to be inconsistent, this webinar is for you.

🎧 Available On-Demand in Our Webinar Library 🎧
Access here:
https://zurl.co/Ch1OG



Here's an uncomfortable truth for the promotional products industry...You're in the branding business, but does your own...
07/16/2026

Here's an uncomfortable truth for the promotional products industry...

You're in the branding business, but does your own brand reflect that?

If your website looks like hundreds of other distributor websites and you're selling the same products as everyone else, you're not giving buyers a reason to choose you.

When every competitor offers the same products and presents them the same way, the conversation quickly becomes about one thing: price.

That's why so many distributors find themselves getting price-shopped, even by long-time clients.

The companies winning today aren't just selling promotional products. They're selling expertise, creativity, strategy, and a brand experience clients remember.

Your website, messaging, and positioning should communicate that before a prospect ever asks for a quote.

Stop looking like a commodity. Start looking like the branding expert you are.

đź‘‹ If you're ready to stand out instead of blending in, let's talk. We help promotional products distributors build brands that attract better clients, command better margins, and reduce price shopping.

https://zurl.co/MRy59

As a promo distributor, and considering the amount of work that goes into closing a new client plus your day-to-day work...
07/09/2026

As a promo distributor, and considering the amount of work that goes into closing a new client plus your day-to-day workload, how many qualified leads per month could you handle?



Most distributors rely on referrals and word of mouth to bring in new clients, some supplementing these with outreach su...
07/06/2026

Most distributors rely on referrals and word of mouth to bring in new clients, some supplementing these with outreach such as cold email or cold calling. These efforts work, no question, but oftentimes, distributors don’t have much of a sales system, so they tend to lose track, wait too long to contact someone or follow up at all, and let opportunities pass them by.

Having a system helps solve this.
This post covers what to do and how to do it





https://zurl.co/UB0an

Most distributors rely on referrals and word of mouth to bring in new clients, some supplementing these with outreach su...
07/05/2026

Most distributors rely on referrals and word of mouth to bring in new clients, some supplementing these with outreach such as cold email or cold calling. These efforts work, no question, but oftentimes, distributors don’t have much of a sales system, so they tend to lose track, wait too long to contact someone or follow up at all, and let opportunities pass them by.

Having a system helps solve this.
This post covers what to do and how to do it

https://zurl.co/kW076

Happy Independence Day!
07/04/2026

Happy Independence Day!




June is just about gone, and with it, half of 2026.How's your year going?Are you on track to reach your sales goals?As t...
06/29/2026

June is just about gone, and with it, half of 2026.
How's your year going?
Are you on track to reach your sales goals?
As things slow down, this is a good time to review our business marketing and sales systems and make the necessary adjustments to make the most of the coming months.
If you'd like some guidance, this webinar can help. It was hosted last year but still applies.

Hope it helps!

https://zurl.co/w7XkO

Authenticity in marketing has always been important. But in a world overflown with AI-created noise, authenticity is mis...
06/25/2026

Authenticity in marketing has always been important. But in a world overflown with AI-created noise, authenticity is mission-critical if you want to get attention.
It's not all that hard; it all comes down to knowing and understanding your target audience and being real.
Avoid generic posts that thousands of other distributors are posting. If you use mass posting services, make sure to add your own, unpolished ones a couple of times a week.
What do you think?



Happy Father's Day!
06/21/2026

Happy Father's Day!

AI can write a 1,000-word article or a dozen social posts in seconds. But when anyone can generate content instantly, we...
06/02/2026

AI can write a 1,000-word article or a dozen social posts in seconds.

But when anyone can generate content instantly, we end up with a flood of the same thing:

❌ Generic insights that scratch the surface.
❌ A "neutral" voice that blends into the background.
❌ No edge, point of view, or unique perspective.

Here’s the hard truth: If your content doesn't have a perspective, it doesn't have value.
In the age of AI, it's harder to break through the noise. Authenticity is a competitive advantage.

How do you achieve that?

We are not knocking AI tools by any means; we do use them for research and creating drafts, and so do you. But make sure you share your real experiences, take a stand, and give your audience something they can't get from ChatGPT.

What’s your take?
Are you noticing too much content that's clearly AI-generated?
Do you use AI to create content?





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