Fajen Consulting, LLC

07/15/2025

AI is dominating the marketing world right now, and if you're not using it yet, you're already behind. From content creation to smarter customer journeys, AI is making everything faster, more personalized, and more effective.

As a seasoned marketing consultant, I share key insights on where to use AI practically and guide you on integrating it in a way that won't "take your job."

Learn to Apply AI in Marketing: https://fajenconsulting.com/the-current-state-of-ai-in-marketing-a-view-from-the-field/

07/09/2025

Your brand is more than a logo; it’s your reputation, voice, and customer experience.

At Fajen Consulting, we help businesses define who they are, connect with their audience, and stand out in a crowded market. From messaging to visual identity, we guide you through all six keys to building a strong, lasting brand.

Catch them all in our blog:
https://fajenconsulting.com/building-a-strong-brand-the-key-to-lasting-success/

Ready to evolve your brand? Let’s talk.

06/12/2025

Your customer isn’t just the person buying your product.
It’s the applicant, the vendor, the neighbor, the city official… every interaction shapes your brand. That’s why customer experience starts with your team and your culture.

Discover how to build a people-first brand from the inside out.
🔗 https://www.fajenconsulting.com/post/customer-experience-starts-with-culture

06/04/2025

Ready to stop winging it and start winning it?

Your marketing plan shouldn’t be guesswork—it should be goal-crushing!

We’ve got a step-by-step guide (plus free tools!) to help you plan smarter, stay on budget, and actually hit your goals.

👉 https://fajenconsulting.com/preparing-to-develop-your-marketing-plan-a-practical-guide/

05/19/2025

Brand health = how people see you.
Brand perception = what they say about you.

We break it all down (and help you measure it):
https://fajenconsulting.com/how-to-measure-brand-perception-and-brand-health-without-guesswork/

06/23/2023

Video marketing is a powerful way to tell your story! We’re shooting a new series of videos that help our client welcome and share important information with their new customers! (And today Fajen Consulting brought the on-camera talent 😉)

When you’re ready to tell your brand story through video…we’ll be here for you!

https://fajenconsulting.com/

05/11/2023

The more we work with clients who rely on the strength of our skilled tradespeople, the more we see the critical need to support, educate and elevate these smart career pathways among today's driven youth.

Special shoutout to the Rick Kading Trade Foundation for doing just that! We gladly sponsor these efforts through the first Rick Kading Trade Foundation Golf Outing supporting scholarships for students seeing trade careers!

https://rickkadingfoundation.org/

05/03/2023

We're proud to be a nominee for the AMA Iowa NOVA People's Choice Award for Social Media Campaigns. The more love the greater the vote. To vote, click the link and "like" or "love" this campaign post to help vote it forward!

https://www.facebook.com/photo/?fbid=670084155129196&set=a.669490245188587

Fajen Consulting | Social Media

Title: Kading Social Media Campaign

Description: Leaders in workforce housing for Iowa, Kading leans on Fajen Consulting to develop, manage and strategically optimize their social media presence to drive brand awareness, educate on the importance of workforce housing, attract new customers, and grow their business across the state. Through these efforts across all channels, Kading dramatically improved followship by over 40%, and engagement by nearly 20% over the previous year. Organic social traffic represented over 40% of the company's website traffic and directly impacted vacancy rates on available housing.

05/02/2022

Fajen Consulting was proud to submit this Community Foundation of Greater Des Moines ad campaign for the 2022 American Marketing Association of Iowa's NOVA Awards. Hooray! The campaign was selected as a finalist and we'll learn if we took top place in a few weeks.

In the meantime, would you please lend some love to the People's Choice Award by "hearting" or "liking" this image on this Facebook link? Feel free to share this with any who might be interested or would give us a supportive vote!

Simply click the link below and like AMA’s photo of our campaign to give us your vote.

Community Foundation of Greater Des Moines

Direct Link: https://www.facebook.com/amaiowa/photos/a.10166030433640034/10166030468930034

Fajen Consulting | Advertising Campaign

The art of story telling in advertising doesn't have to be confined to lengthy blogs or video content, it can be emotionally painted in a succinct and dramatic ad campaign when the marketer works to understand the subject, the heart and the motivations. This local print ad campaign created by Fajen Consulting brought a charitable giving foundation's mission to life by presenting the unique passion behind donor stories in bold and humanistic ways through the art of design, photography and content. The result was a provocative representation of the charitable hearts in the community.

01/25/2022

Proud to stand with Iowa and local businesses in the fight against human trafficking!

09/02/2021

We're using to help clients tell their leadership and brand stories. Here's why...
***24% of businesses use video in their leadership messages.
***According to HubSpot, 81% of businesses use video as a marketing tool — up from 63% over 2020 because it delivers the best ROI.

Contact Fajen Consulting to help tell your story through video!