Valpak of Central Iowa

09/28/2026

The 2026 midterms are now the most expensive election cycle on record: $11.6B in projected political ad spend, per AdImpact.

If you advertise on local TV, you're feeling it. Candidates get the lowest unit rate in the final 60 days, political money is flooding streaming too, and commercial spots are getting pricier, scarcer and preempted.

One channel barely notices: the mailbox. BIA finds direct mail draws less than 5% of its spend from political, and a Valpak drop lands on schedule at the price you booked.

Learn more: https://www.valpak.com/advertise/blog/direct-mail-vs-tv-streaming-advertising

09/25/2026

Not every business needs the same digital strategy. So we don't sell one.
Valpak starts with an analysis of your market / business, then builds a mix from there:

Mobile Display: Targets real-world movement patterns and reaches people visiting businesses like yours, right when they're in buying mode

Display Overlay: Aligns with online behavior and searches to put your ads where your ideal customers already spend time

Addressable Geo-Fencing: Reaches customers in their homes via mobile, using household-level targeting built from a customer list or email blast

The result: a digital strategy shaped around your customers, not a generic package.

Learn more: https://www.valpak.com/advertise/solutions/digital-marketing/display-advertising

09/24/2026

The senior care industry keeps chasing digital-first strategies for a decision that isn't made digitally. Adult children drive 70%+ of senior living placement decisions, and they're not scrolling ads. They're touring facilities over weeks before deciding.

Direct mail response rates run 37x higher than email for this category, and caregivers are 37% more likely to engage with mailbox advertising than the general population. The channel matches the decision.

Learn more: https://www.valpak.com/advertise/blog/direct-mail-senior-living-elder-care

09/24/2026

09/23/2026

A few frames with no context. Something big is coming soon 👀

09/23/2026

Little Town Boutique has been a client since 2018 with owner Amy Chapman sharing her customers expect to see the store’s coupon in the Valpak envelope. If you ever make it to Lafayette, LA, stop by and support this fantastic local business.

Retailers should be advertising now for the holidays. Valpak can help you do that: https://www.valpak.com/advertise/

09/22/2026

Most Americans start shopping for holiday gifts in October. Want more holiday shopping insights? Our 2026 Outlook drops next week!

09/21/2026

8-to-1 ROAS. 41% close rate.

These are the results from a national window replacement company's direct mail program with Valpak.

Instead of mass mailing, Valpak's data team built a custom persona from the client's customer data, then matched it against homeowner households in-footprint using demographic and household-level data.

For window and door replacement brands scaling across markets, this is the model. Learn more: https://www.valpak.com/advertise/case-study/window-replacement-company-advertising-case-study

09/18/2026

We’re hiring for manufacturing jobs at Valpak in St. Pete, FL. Valpak has been a part of this community since 1968. You can see our state-of-the-art manufacturing center from I-275.
Room to grow, whether you're just starting out or bringing years of production experience
Check out our current openings and apply today: https://www.valpak.com/advertise/careers/job-openings

09/17/2026

Do you avoid running coupon promotions because you think it'll make your business look cheap?

You're not alone… and you're also not right.

Coupon marketing is one of the most misunderstood tools in a business owner's toolkit. We tackled the 5 biggest misconceptions, from "my customers don't coupon" to fraud concerns, and what the data actually says.

Read it here: https://www.valpak.com/advertise/blog/top-5-misconceptions-coupon-marketing