DJG We’re a data-driven content marketing firm specializing in digital strategy and content creation.S

Successful content marketing lies at the intersection of storytelling and ex*****on. Are you a talented digital content ...
01/20/2022

Successful content marketing lies at the intersection of storytelling and ex*****on. Are you a talented digital content creator? We want to hire you.

✅ Social media content creators
✅ Long-form writers
✅ Editors, proofreaders and copyeditors

Let's work together ➡️

Successful content marketing lies at the intersection of storytelling and ex*****on. Are you a talented digital content creator? We want to hire you. We produce high-quality, audience-centric content to build awareness, trust, and conversion for companies across the United States and Canada. We buil...

We’ve all done it, and it sucks. Mispronouncing someone’s name when you’re on your first call with them is the quickest ...
09/14/2020

We’ve all done it, and it sucks. Mispronouncing someone’s name when you’re on your first call with them is the quickest way to add UGH to a meeting.

Even worse if you already know them. 😬

So, can we pause and take a moment to applaud the developer or product marketer at LinkedIn who thought of this one?

LinkedIn’s name pronunciation tool is the feature you didn’t know you needed.

Email remains the overwhelmingly preferred way for reaching employees with internal company messages. What surprised us ...
09/11/2020

Email remains the overwhelmingly preferred way for reaching employees with internal company messages. What surprised us most is that 34% of internal communicators are still not measuring the results of their comms efforts at all.

Here's a breakdown of the top-ranked channels for internal comms and some tips on what to measure ⤵️

For the love of results, please measure your internal comms efforts.

In a couple of days, you’re almost guaranteed to forget you read this post. We don’t take it personal – it’s just what t...
08/24/2020

In a couple of days, you’re almost guaranteed to forget you read this post. We don’t take it personal – it’s just what the data shows. Of course, if we say the right thing we might end up being among the 10% of the information you remember 48 hours after you first heard it.

See what we just did there? 😉

Being memorable is important for marketing and communications on a good day, but the pandemic has made it critical to success. Here's some inspiration from the travel industry, and what you need to do to ensure you aren't forgettable.

Nobody wants to be forgettable, but most brands will be (lookin’ at you B2B brands). Looking to leverage Reddit? Tread carefully.

For those of us looking for insight in order to make critical business decisions in the midst of a global pandemic there...
08/21/2020

For those of us looking for insight in order to make critical business decisions in the midst of a global pandemic there is some help — and we owe it to our friends over in SEO.

And before you say SEO tools aren’t relevant to your role, consider a few key points ⤵️

How search data can inform critical business decisions; Instagram's TikTok copycat; and some resources, ICYMI.

We've captured our ideas and observations in a weekly newsletter called TARGET:AUDIENCE, aiming to save you time on bett...
05/31/2020

We've captured our ideas and observations in a weekly newsletter called TARGET:AUDIENCE, aiming to save you time on better connecting with your digital audience.

Sign up to get DJG's snappy musings delivered to your inbox ➡️ https://hubs.ly/H0q4Bsp0

We obsess about digital audiences at DJG. How to find them, understand them, grow them, engage them and motivate them to take action. Get the highlights in your inbox with our weekly newsletter called TARGET:AUDIENCE.

We’re a data-driven   firm specializing in digital strategy and content creation. Our new Digital Content Marketing Serv...
05/23/2020

We’re a data-driven firm specializing in digital strategy and content creation.

Our new Digital Content Marketing Services eStore is designed for organizations who need help getting task-based work done.

Services include a Channel Content Edit, Content Marketing Review, Digital Marketing Event Coverage, and more ➡️

DJG Global Marketing Inc.

DJG's new Digital Content Marketing Services eStore offers a catalog of services ranging from content production, to aud...
05/13/2020

DJG's new Digital Content Marketing Services eStore offers a catalog of services ranging from content production, to audience and competitor analysis, hosted virtual event coverage and content strategy ➡️

DJG Global Marketing Inc.

We obsess about digital audiences at DJG: How to find them, understand them, grow them, engage them and motivate them to...
05/07/2020

We obsess about digital audiences at DJG: How to find them, understand them, grow them, engage them and motivate them to take action.

And we've captured these insights into a weekly newsletter. Subscribe today ➡️ https://hubs.ly/H0q4Gbq0

We obsess about digital audiences at DJG. How to find them, understand them, grow them, engage them and motivate them to take action. Get the highlights in your inbox with our weekly newsletter called TARGET:AUDIENCE.

According to a 2019 industry survey, 73% of   organizations still describe their existing overall   success as moderatel...
04/28/2020

According to a 2019 industry survey, 73% of organizations still describe their existing overall success as moderately or minimally successful.

DJG’s new eStore was designed for businesses that need help getting tasks done ➡️

DJG's new digital content marketing eStore to provide B2B marketers and sales professionals with a range of services that are typically only available to enterprise organizations running large-scale campaigns.

While we’ve done plenty of scrolling through Instagram, we’ve also produced our share of content for clients.These 3 tri...
04/17/2020

While we’ve done plenty of scrolling through Instagram, we’ve also produced our share of content for clients.

These 3 tricks have helped us optimize production, growing audiences and delivering content faster ➡️

ShareWe spend a lot of time on Instagram.  It’s not exactly surprising — you and I are part of the 1 billion people who use the platform every month. And with the platform’s potential advertising reach of 849.3M users, you definitely want your brand to be there too.  While we’ve done plen...

Customers want value for their attention. The fastest and easiest way to achieve this? Talk about more than yourself acr...
04/06/2020

Customers want value for their attention. The fastest and easiest way to achieve this?

Talk about more than yourself across your digital marketing channels. Here's how DJG did it for one client ➡️ https://hubs.ly/H0p9zTZ0

ShareCustomers are not interested in a constant stream of content that’s trying to sell something.  They want value for their attention.  Social media and blog posts should educate the audience, help them save time, and provide insights. And now, more than ever, your audience wants to feel like...

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