09/03/2026
What is the TRUE cost of streaming with traditional OTT?
Not the price you're quoted. The price you're actually paying once you factor in what most dealers never get to see. Some providers sell you "OTT" but quietly run your budget through Online Video or Display instead. Cheaper inventory, sold at premium prices, with your brand recall paying the difference. And most dealers have no way to check. The reporting isn't built to show it.
So the real cost of streaming advertising isn't just the invoice. It’s the 30% of your budget you could have saved that never even sees the light of day.