Filming In McDonaldland. McDonald's.

Filming In McDonaldland. McDonald's. This page is intended for educational and historic purposes only. No copyright infringements intended Preserving the history of McDonaldland.

For educational and historic purposes only. No copyright issues intended. It’s pop culture now. I was an art director at 2 ad agencies in Chicago,...Needham, Harper & Steers, and The Leo Burnett Company. For 22 years (1979-2001), I created McDonaldland and Happy Meal commercials. I worked on scripts with my writing partners, and then drew storyboards to show what the commercial would look like. When it was time to film, we supervised all of the various aspects of putting a commercial together.

Here’s Matey, the Captain’s Parrot waiting to film a scene in 1984’s “LUNCH WITH THE CAPTAIN”. Matey performed as a rod...
06/07/2026

Here’s Matey, the Captain’s Parrot waiting to film a scene in 1984’s “LUNCH WITH THE CAPTAIN”. Matey performed as a rod puppet and also a marionette. ***Watch the shorter :30 here >> https://youtu.be/Su-OqKHR47Y?si=JPGUWfu-T_tQ774M

Filming the end scene for 1983’s “NO SNOW”. The winter wonderland commercial was filmed entirely on a soundstage by Dir...
06/05/2026

Filming the end scene for 1983’s
“NO SNOW”. The winter wonderland commercial was filmed entirely on a soundstage by Director Vern Gillum. Watch the longer :60 here >> https://youtu.be/2JZBLZODYug

06/05/2026

One of my storyboard drawings that introduced the CGI character “i AM HUNGRY” in 1998. ***watch our cartoony slapstick video here >> https://youtu.be/dPNT2GqMICc

My concept idea for a “Follow the Footprints to McDonald’s” board game. I used art director Jerome Walker’s b&w trayline...
06/02/2026

My concept idea for a “Follow the Footprints to McDonald’s” board game. I used art director Jerome Walker’s b&w trayliner art as the background.🍔

‘Hop this way for McDonald’s French Fries’ leads to a rousing game of hopscotch with Ronald and the Fry Kids in 1987’s “...
06/02/2026

‘Hop this way for McDonald’s French Fries’ leads to a rousing game of hopscotch with Ronald and the Fry Kids in 1987’s “Hoppin’ For Fries”. (Currently lost media.)

Presenting some whimsical Fan Art of the McDonaldland characters created by artist Andrea Knight. Fun stuff. 🍔
06/02/2026

Presenting some whimsical Fan Art of the McDonaldland characters created by artist Andrea Knight. Fun stuff. 🍔

1976’s “JOKE WALL”. The McDonaldland characters and some kids delivered McDonald’s food jokes and puns while popping in ...
05/31/2026

1976’s “JOKE WALL”.
The McDonaldland characters and some kids delivered McDonald’s food jokes and puns while popping in and out of doors and windows.

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