IQ, the innovation lab of GSW

05/31/2014

Imagine the future if it is real and viable. http://trendinghot.net/invention-will-change-world-just-watch/

Click to see this video...

03/27/2014

Our team just came back from a very successful debut of iQ3Dbooth at Exhibitor 2014. A trade show for trade shows.
Jason Sanky was featured in a tech discoveries video review showing off our app.

26 Mar 2014Home » Exhibiting Trends • Show Reviews • Tools for Exhibitors • Trade Show News » Tech Discoveries at EXHIBITOR Show 2014Tech Discoveries at EXHIBITOR Show 2014Posted in Exhibiting Trends, Show Reviews, Tools for Exhibitors, Trade Show News By Marlys Arnold On March 26, 2014While I...

03/20/2014

http://www.wired.com/business/2014/03/apple-healthbook-is-just-the-beginning/

Apple is reportedly poised to launch a health tracking app called Healthbook. That's fantastic news for all the app makers who have been struggling to get people to use fitness monitoring apps. Here's why.

03/13/2014

http://www.digitaltrends.com/mobile/steth-io-case-turns-your-iphone-into-a-stethoscope/ #!zt5Vl

The Steth IO is an iPhone case with a difference. It can hear, visualize, and record a heart beat, turning your smartphone into a stethoscope. Impressively, it's the work of a 15 year-old high school student.

01/20/2014

Our friends at GSW & the Health Experience Project curated the 13 best health experiences of the past year. Enjoy!

Columbus, OH — What if a child could learn how to […]

01/15/2014

iQ just launched our latest innovation. This time an application for training outside of the life sciences industry. Check out the most advanced interactive football coach to player training available today.
http://iqgametime.com/

01/13/2014

The Health Experience Project did us all a favor by summarizing 3 major reports on healthcare marketing. Highlights from the reports:
- PwC conducted new research into what patients want today
- CMI/Compas got doctors’ reactions to The Sunshine Act
- Rock Health showed us where the digital health investment is

If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.

01/10/2014

Our 3Dbooth product was featured in Exhibitor, the tradeshow vendor industry's premier publications.

GSW, an inVentiv Health company and leader in healthcare advertising, has announced the release of iQ.3Dbooth, an immersive virtual reality (VR) application that brings a vivid trade show experience t...

12/11/2013

“We are seeing a growing trend towards utilizing digital methods of communication. Increasing usage of a digital communication strategy can help pharmaceutical representatives increase engagement with the physicians they want to reach."

Introducing iQ.mercury 3, offering pharma and healthcare brands a modular detailing platform that makes it possible for brand messaging to go anywhere, any time.

For more information or to see a demo, visit iQmercury.com!

As the detailing landscape continues to evolve, the need for innovative, adaptable solutions grows more important every day.

12/03/2013

An interesting perspective on the future of pharma detailing as technology enables better engagements - but yes to a near ridiculous extreme.

Ok, call me crazy. But I got to thinking about digital health and the role of pharma. Then it hit me. Perhaps the best way to finally engage the stogie pharmaceutical industry is to leverage technology at their sweet spot--the sales representative. The industry is often defined by those office [...

11/26/2013

Next week is the week we get to reveal what we've been working on....

The future of detailing takes shape soon. For more information visit http://iqmercury.com.

11/19/2013

A recent FitBit study has found that nearly half of adults in the UK who self-track with mobile devices say they’ve experienced “strong behavior change”

Nearly half of adults in the UK who self-track with mobile devices say they’ve experienced “strong behavior change”, according to a survey by the Trajectory Group, sponsored by Fitbit.