Marketing Bomb

09/02/2025

Compliance ≠ Conversion

When your ads play it too safe, performance tanks. At Marketing Bomb, we work in regulated industries every day and we know how to build campaigns that pass review and drive results.

In this post, we break down what safe-looking creative actually costs you along with some tips for a better way forward.

Read the full article → https://marketingbomb.net/compliant-doesnt-mean-boring-why-safe-ads-fail/

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High compliance doesn’t justify low performance. In the medical device world, every campaign starts with good intentions. . . and ends with a 16-person compliance thread. Creative gets watered down, urgency gets lost, and suddenly your “approved” campaign is a $200K spend generating $2K in res...

06/26/2025

Connected TV advertising is no longer optional. The way people consume content has changed, and traditional digital ads miss the mark. Marketing Bomb helps brands launch high-impact CTV campaigns with measurable results!

https://marketingbomb.net/why-your-brand-needs-to-be-on-ctv-and-how-marketing-bomb-can-help/

10/11/2023

With the biggest 6 weeks in retail marketing coming, have you built a strategy to captivate your audience as well as generate revenue.

Here are 7 things to consider as you map out your campaign for the holidays.

Making an Effective Digital Holiday Campaign: 7 Tips by Jeff Barger | Oct 10, 2023 | Uncategorized | 0 comments Digital Advertising During the Holidays! It seems that retailers are putting holiday items on sale much earlier than years past, so to keep up with the holiday onslaught your holiday adver...

12/01/2022

It's over for at least a few days. From deals starting back at the start of November, Thanksgiving itself, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. Brands and business just finished spending a healthy portion of their budgets to make for record breaking weekend in consumer sales.

Did your business see an ROI or did you toss advertising dollars into the void and hope for the best? Marketing Bomb is the solution for advertising attribution. Don't wait until next year to have a working strategy.

01/20/2021

I've received multiple display ads promoting a content article titled, "The Characters of the Fast and Furious Films Ranked by Intelligence". Someone researched, wrote, built an audience, and promoted this content.

Does your business have content that is more useful to your ideal customers than finding out Dominic Toretto was more clever than Hobbs? Get in front of them! Start driving your business (pun intended) by promoting it.

12/16/2020

2020 has been a Gr*nch of a year, especially if you've been struggling to hit your business goals. We're giving away free consultation sessions to help get your marketing on track. If you're struggling to get leads, sales, website traffic, or figure out if what you're currently doing is working. Set up some time with with Marketing Bomb free of charge.

If 2020 wasn't stressful already, the holidays can add to it. Especially if you're closing the the year without meeting the goals you set. 

12/09/2020

Building a strong marketing strategy is a lot like staying fit. Time, dedication, and tracking your results are all required. It's easy to tell if you're slacking on your fitness goals when your pants don't fit right, but your advertising results might not be as obvious. Is your fit?

https://www.marketingbomb.net/post/marketing-fit

11/25/2020

Currently it's one day before Thanksgiving, or to many, Black Friday foreplay. If this marks the beginning of a big holiday season media spend, are you set up for success?

Have you set up your Facebook tracking pixel to build an audience for everyone who visits your website? You could retarget those customers through the holidays and increase sales.

Have you set your ads account to optimize for conversions or are you going to be attracting people who just want to browse and move on?

The next six weeks for many in the retail game will be the most important weeks of the year. Did you take the right steps to make them your most profitable? Talk to us about what you can do to get the most out of every dollar.

11/15/2020

Marketing can be a bit of a gamble. Improve your odds by understanding your data and stop making big bets with no payoff.

Marketing can be a big of a gamble, it can be less so when you know the rules. Learn how you can improve your odds

11/11/2020

Are you misinterpreting your marketing data leading you to wasted media spend. Learn how to avoid false positives in your analysis.

Don't be fooled by metrics that appear positive at first glance. Identify what marketing campaigns are driving revenue.