06/15/2026
People hire people, not logos.
I've seen this play out over and over in 18 years of working with service businesses.
But most business owners have a personal brand that's either invisible or accidental.
Here's what I know about personal brand for service businesses.
It doesn't require becoming an influencer.
It doesn't require posting every day.
It doesn't require being someone you're not.
It requires three things.
Knowing who you help.
Being clear about what changes for them when you help them.
Showing up consistently enough that the right people start associating your name with that change.
That's it.
No dancing required.
DM me to schedule a Social Media audit
and see how you can improve your personal brand!