CLARUS Corporation

02/26/2025

There's still time to apply!

CLARUS—A Carnegie Company is hiring a Client Success Manager to work with community colleges and technical schools. If you or someone you know has experience in higher ed marketing or enrollment, check out this opportunity!

- Remote-friendly
- Competitive benefits & 401(k) match
- Half-day summer Fridays

Tag a great candidate or apply today!

Carnegie is looking for a Client Success Manager, CLARUS to join our team; apply today to join our fast-growing company!

02/19/2025

We’re Hiring!

CLARUS—A Carnegie Company is looking for a Client Success Manager to join our team! If you’re passionate about helping community colleges and technical schools succeed, have experience in higher ed marketing or enrollment, and thrive in a client-focused role, we’d love to hear from you.

Why CLARUS?
- Remote-friendly & flexible work environment
- Competitive benefits & 401(k) match
- Half-day summer Fridays
- Supportive, fun, and innovative team

Join a company where your work directly contributes to student success! Apply today or share with someone who’d be a great fit.

Carnegie is looking for a Client Success Manager, CLARUS to join our team; apply today to join our fast-growing company!

02/05/2025

Make sure to join us on February 11 at 1 PM ET to hear from Kristy Phillips, Senior Director of Client Success at CLARUS—A Carnegie Company, as she breaks down proven digital strategies to drive enrollment and demonstrate ROI in your marketing efforts.

She’ll cover:

- Funnel marketing strategies: Engaging prospects, applicants, current students, and StopOuts at every stage.

- Targeted digital ads: Using non-PII-based lists to reach students with the right message at the right time.

- Live reporting dashboards: Tracking campaign performance in real time to measure ROI.

- Enrollment matching: Connecting the dots between marketing efforts and actual enrollments.

It’s not too late to register! Tune in live or watch on demand.

🔗 Register now:

In today's competitive higher education landscape, marketers need to prove the value of their efforts with clear, data-driven ROI. Join Clarus for this one-hour webinar where we’ll share practical strategies to create and measure effective digital marketing campaigns that drive enrollment and stud...

12/10/2024

Ever wonder how to tell which of your marketing efforts are really working? Our latest blog breaks down how Enrollment Matching can help you connect the dots—analyzing key metrics to see what’s resonating with students and driving results. It’s all about working smarter, not harder, and making the most of your strategies. Check it out!

Enrollment matching allows higher ed institutions to connect their marketing campaign efforts to enrollment numbers to better understand ROI. Learn more!

11/11/2024

Looking to make your niche programs stand out? When it comes to reaching your ideal students, a well-crafted PPC campaign can work wonders. In our latest blog, we break down exactly how to build and optimize paid search campaigns tailored for niche offerings.

Discover three actionable steps to help your college or university's marketing team navigate Paid Search campaigns for unique academic programs. Find out more!

11/01/2024

A big thank you to everyone who joined us this week at The Connection!

If you attended Kristy Phillips' session on Mitigating the Impact of the Enrollment Cliff for Community Colleges and want a quick recap, we’ve got you covered! You can now read a blog summarizing her key strategies for targeting new markets, boosting dual enrollment, and expanding online programs.

Read the blog here 👉

Discover the strategies to mitigate the impact of the 2026/2027 enrollment cliff so that your community college can maintain and grow enrollment. Find out more!

10/28/2024

Just one more day until The Connection begins!

Make sure to join us on Thursday to hear from Kristy Phillips, Senior Director of Client Success at CLARUS—A Carnegie Company, as she dives into strategies to navigate the enrollment cliff for community colleges. Expect practical insights on expanding online programs, boosting dual enrollment, and reaching new markets—all tailored to help community colleges thrive.

It’s not too late to register! Tune in live or catch the sessions on demand. Register here:

The Connection is back October 29th - 31st for year four. Learn more about this free, virtual higher education marketing and enrollment event.

10/23/2024

Join us at The Connection, a free, virtual higher ed marketing and enrollment conference hosted by Carnegie from October 29-31!

Kristy Phillips, Senior Director of Client Success at CLARUS—A Carnegie Company, will present strategies to mitigate the impact of the enrollment cliff for community colleges, covering topics like targeting new markets, boosting dual enrollment, and expanding online programs.

This event will share actionable insights across undergraduate, graduate, online, adult, and community college enrollment with experts from Google, Technolutions, Snapchat, and more!

Register today to join live or catch the sessions on demand!

The Connection is back October 29th - 31st for year four. Learn more about this free, virtual higher education marketing and enrollment event.

10/02/2024

Community colleges, are you leveraging TikTok to reach your future students?

Our latest blog breaks down why advertising on TikTok is a game-changer for increasing brand awareness and driving enrollments. If you're curious whether your prospective students are already there (spoiler: they are!) and want to learn how to effectively tap into this fast-growing platform, this post is for you.

Discover TikTok's offerings for community colleges to engage and enroll prospective students including customized ad messaging and creative content. Learn more!

09/05/2024

Is your website leveraging Google Analytics 4 (GA4) to its full potential? Understanding key events is essential to optimizing your digital presence and enhancing the user experience.

Our latest blog dives into how to measure crucial events on higher ed websites with GA4, offering actionable insights to help you drive engagement and conversions. Don’t miss out on these strategies to make data work harder for your institution! https://claruscorporation.com/2024/09/05/measuring-ga4-key-events-on-higher-ed-websites/

08/29/2024

In just a couple of weeks, we'll be hosting a live webinar, Boosting Adult Learner Enrollment at Community Colleges, where we'll discuss how to effectively reach the 41.9 million adults with Some College, No Credential (SCNC).

Join us to gain fresh perspectives on the current landscape of adult learners and discover actionable strategies to improve your outreach efforts. Whether you're focused on marketing, student services, or enrollment management, this session is packed with insights to help you succeed.

📅 Thursday, September 19, 1:00 PM - 2:00 PM ET
🔗 https://claruscorporation.com/events/

08/20/2024

Did you know there are now 41.9 million people with Some College, No Credential (SCNC)? This growing population presents a unique opportunity for community colleges to boost enrollments. But how do you effectively engage and reach these adult learners?

Join us in our upcoming live webinar, Boosting Adult Learner Enrollment at Community Colleges, where we'll explore the current landscape of adult learners and share actionable strategies to enhance your outreach efforts.

📅 Thursday, September 19, 1:00 PM - 2:00 PM ET
🔗 https://carnegiehighered.zoom.us/webinar/register/6317237477147/WN_EhJChZkFTt-NTd9YwsriNA