Carnegie

12/17/2021

Stop! Pause. Reflect. Ben Arendt's latest blog takes a look at some of the intangible higher ed wins from 2021.

And make sure to take a moment and think about the great work you and your team have accomplished. What would you say is your biggest team win in 2021??

As we close out 2021 and anticipate what’s next in the coming year, here are some accomplishments we have achieved in the higher ed industry. Let's celebrate!

11/29/2021

Do you even need 10 reasons?? 🦩

The 10th Annual Carnegie Conference is happening in January in Florida. Here are 10 reasons why you should join the conference designed for higher ed marketers.

11/16/2021

We've moved! Come visit our new website at carnegiehighered.com.

More than just a fresh coat of paint, we’re excited to share the integrated story and new home for our fast-growing company.

Please, no gifts 😉

Carnegie connects colleges with students by measuring and then marketing to a student’s unique behaviors and motivators.

10/04/2021

We are excited to welcome mStoner, one of the industry’s most trusted web design and technology companies, to the Carnegie family.

“Over the years, I’ve watched the internet reshape how higher education markets to students,” said Carnegie Chairman and CEO Joe Moore. “An institution’s website is at the heart of it, and with the addition of mStoner to the Carnegie family—in combination with the power of Underscore and our Slate leadership—we can now offer our clients the very best and most cost-effective, fully integrated web solutions.”

Read the press release: https://lnkd.in/dC9xfuxK

08/25/2021

Most admissions leaders need to rethink their financial aid communications strategy to expand audiences, promote processes, and build stronger value propositions with prospects. Students will expect it, and institutions need to lean into marketing their value in new ways in the years ahead.

Scott Ochander shares 4 tips for marketing financial aid in his most recent blog.

With students' rising concern of affordability, universities need to include financial aid in their marketing strategy to build stronger value propositions.

08/17/2021

Demographic segmentation just isn't enough anymore.

Read Eric Page's latest blog on why psychographics should be the foundation of your strategy for Student Search and enrollment strategy.

Higher ed institutions need to utilize psychographic segmentation in their enrollment strategy to personalize their communication with prospective students.

08/05/2021

3 strategic benefits to personality definition: the process of securing a deep understanding of the authentic personality of your institution and the individuals who make up that community: https://bit.ly/3xunrpH

When external or internal change comes, you'll be ready.

Knowing the authentic personality of your higher ed institution and the individuals who make up that community can yield boundless benefits. Learn more.

08/04/2021

Important social media news: Beginning August 23, Facebook and Instagram will restrict audience targeting directed at users under the age of 18 in the US to three criteria: age, gender, and location.

Check out our latest blog about this update, how it will impact social media advertising, and what you can do to take action now:

With Facebook and Instagram's new restrictions on targeting users under 18, higher ed marketers will face the challenges of reaching prospective students.

08/02/2021

Go beyond demographic segmentation and dive deeper into student personality, attitudes, and beliefs with psychographics. Trust us, you won't regret it. Learn more about the options available to fit your needs, goals, and budget:

Segmenting your prospective and current students with psychographics can improve your university's communication and marketing. Here's how to start segmenting.

07/29/2021

"If there’s a decreasing student population and they’re receiving content from more institutions (from those that insist on “front loading the top of the funnel” with more students), the result is predictable: we all become a non-distinct blend rather than uniquely mission-driven institutions clearly set apart from each other."

Learn how to design an integrated marketing and enrollment ecosystem in one of our latest blogs:

Colleges/universities need an integrated enrollment ecosystem to capture prospective students' attention in the competitive higher ed environment. Learn more.

07/28/2021

Organic search is the #1 source of prospective student website traffic. What does that mean for your site? SEO should be a critical focus!

Not sure where to start? Check out our 10-Point Foolproof Technical SEO Checklist for Higher Education Websites:

Colleges and universities should do these top 10 things to ensure the technical SEO health of their websites in order to attract prospective students in search results.