National Positions

01/12/2026

National Positions was featured in Forbes sharing perspective on the marketing goals, messaging shifts, and creative trends shaping Super Bowl LX campaigns.

As brands compete for attention at scale, breaking from familiar tones and building creative that genuinely connects is becoming a clear differentiator.

Read the full article:

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

01/08/2026

Our CEO, Bernard May, was featured in Forbes, sharing insights on how brands can build stronger partnerships through emotional connection.

In today’s competitive landscape, lasting growth is driven by trust, alignment, and relationships, not just tactics.

Read the full article:

Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel often matters more than the work itself.

01/08/2026

AI Now Decides What Products Get Seen

❌ SEO tricks no longer work
❌ Big ad budgets don’t guarantee visibility
❌ Long, fluffy product pages? Ignored

In 2026, discovery starts in ChatGPT, Gemini, and Apple’s intelligence tools.
Your customers aren’t browsing—they’re asking questions.
And AI decides which brands get mentioned.

So how do you win?

✅ Rewrite product pages into short, structured bullets
✅ Use conversational variant names like 'Peach Refill Pack' not 'SKU-22PF'
✅ Sync data across Shopify, Amazon, and Google
✅ Add trust markers: reviews, guarantees, certifications
✅ Test your results by asking ChatGPT: “What’s the best [product]?”

If your brand doesn’t show, your product data needs work.

Now imagine this:

A customer hops into ChatGPT and says:
“Recommend something for ultra-dry skin.”

Will the AI serve your offer first—or your competitor’s?

Over 50% of purchases now happen without a site visit.
Buying, comparing, and checking out—all inside chat.

Want to show up first?

Your next big growth lever isn’t more content or ads.
It’s clean data, trust signals, and AI-friendly product feeds.

We’re helping brands rebuild for this shift—starting with data, not hype.

Want to see if your product makes the cut?

Try this:
Ask ChatGPT to compare your product to a competitor.
What comes up first?

If it’s not you, we should talk.

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Let AI work for you—not against you.

01/07/2026

3 Unskippable AI + eCommerce Tips (That Will Dominate 2026)

Your eCommerce playbook won’t survive 2026 unless you rethink the fundamentals.

The way people discover, compare, and buy has changed.

Today, it starts with ChatGPT or Gemini—not your website.

If your brand isn’t built for AI interfaces, you lose visibility AND revenue.

Here’s how to stay ahead:

- Rank inside AI chats without relying on traditional SEO

- Win conversions with AI-personalized content despite needing fewer people

- Scale profitably by syncing inventory, creative, and spend in one system

The advantage? You run leaner, sell smarter, and show up exactly where buyers start their journey.

Tip 1: Build for the AI Interface

2026 buyers don’t need a browser—they shop inside LLMs.

That means AI decides who gets visibility.

Brands that structured their product data—clear bullets, conversational variant names, reviews, trust markers—got recommended more often. Those that didn’t? Invisible.

To win:

- Rewrite your top 10 PDPs into clear, bullet-point formats
- Add FAQ, reviews, certifications, and guarantees to every product listing
- Keep wording natural—“Vanilla Collagen” beats “SKU-VC011”

Then go test: Ask ChatGPT to recommend a product in your category.

Does your brand show up?

If not, your data is unclear.

Fixing your product information will drive instant lifts in visibility and sales—before buyers ever land on your site.

Tip 2: Treat AI Agents Like Teammates

eCommerce leaders don’t use AI for research. They use it to drive daily decisions.

Top brands now run creative agents, forecasting agents, and CRO agents—all in sync.

When deployed correctly, these agents:

- Spot high-performing creative faster
- Refresh ads before fatigue kills performance
- Move budget daily based on SKU margin, not guesswork

What works:

- Build dashboards tying together AdBeacon, Shopify, and CRM
- Run creative scoring weekly—hook, visual, emotion, offer
- Let agents suggest what to scale (and which offers to kill)

Result?

Brands saw 3–5x faster optimizations and higher LTV at lower CAC.

I’ve seen total marketing teams shrink by 30%—while results improved.

AI isn’t a tool. It’s a teammate with KPIs.

Are your agents helping you decide, or just collecting dust?

Tip 3: Make CRO Continuous, Not Quarterly

Your landing pages aren’t “done”—they’re either evolving or falling behind.

Top converting pages in 2026 will auto-adjust:

- Desktop vs Mobile
- New vs Returning user
- Margin vs Inventory pressure

One brand rewrote 10 PDPs using AI.

Same products. New layout. Clear FAQs. Mobile-first optimization.

Conversions jumped 23% in 7 days.

Here’s the process:

1. Run your PDPs through an AI audit to find friction, vague copy, or trust gaps.
2. Rewrite the top 1–2 pages with fewer words, better structure, and trust markers.
3. Run A/B split tests for 7 days to compare results.

Simple rewrites = real revenue.

Your page should feel like a helpful chat—not another sales pitch.

Real-time CRO means real-time growth.

—

Here’s where you win:

- You structure your data for AI visibility
- You run agents like teammates, not tools
- You optimize pages weekly, not quarterly

2026 belongs to fast-moving, AI-fluent, insight-driven brands.

Start updating your product data. Test creative weekly. Rewrite one PDP today.

In 12 months, your entire business will operate differently—and better.

01/07/2026

🚨 In 2026, AI isn’t just a tool—it’s the new interface for how people shop.

Discovery, search, comparison, and even checkout are now happening directly inside ChatGPT, Google’s AI Overviews, and more. Is your eCommerce brand ready?

Join us on Tuesday, Jan 20 at 2 PM EST / 11 AM PST for a live webinar where we unpack the biggest shifts from our 2026 AI + eCommerce Trends Playbook. We’ll cover:

✅ How AI agents are replacing manual workflows in creative, CRO, inventory & analytics
✅ Why traditional SEO is out—and GEO/AEO are in
✅ What “instant commerce” inside AI actually looks like
✅ Smart ways to scale profitably using SKU-level data
✅ How future-ready teams operate faster with AI

This isn’t theory—it’s your roadmap to compete (and win) in the AI era of eCommerce.

👉 Save your seat now: https://bit.ly/3YsCJuf

01/06/2026

📉 Still tracking ROAS?
That’s like using a map when your competitor has GPS.
In 2026, smart brands are switching to POAS (Profit On Ad Spend)—because revenue alone doesn’t pay rent.
Here's the difference:
💡 ROAS = Return on Ad Spend → tells you revenue, not profit
💡 POAS = Profit on Ad Spend → factors in SKU-level margin, returns, shipping, and inventory health
Why it matters now: 🧾 AI agents don’t care if an ad performs—they care if it profits
📦 Forecasting and inventory-aware bidding make ROAS irrelevant
🚫 Many brands scale SKUs with high revenue—but low-to-no margin
With POAS, your spend aligns with what actually moves the bottom line.
✅ Real profit signals
✅ Margin-aware scaling
✅ Smart allocation (no more burning money on low-stock SKUs)
Ask your performance dashboard: 👉 “Which SKUs drive the highest profit per $1 spent—not just revenue?”
If you’re still measuring like it’s 2020, you’ll fall behind brands optimizing like it’s 2026.

01/05/2026

🔥 Hot take—but here’s the reality:
AI won’t replace creative agencies in 2026.
But creative agencies that don’t evolve with AI will absolutely get replaced—by leaner, faster, AI-powered teams that treat insights as fuel and iteration as a habit.
In 2026:
👉 Creative strategy begins with AI scanning your top-performing ads
👉 Winning hooks, visuals, and angles are identified instantly
👉 10+ iterations are generated before lunch
👉 Creative refreshes happen weekly—not monthly
👉 Algorithms score and predict performance before you even hit “launch”
The best brands? They're co-creating with AI—not outsourcing imagination.
It’s not “humans vs. AI”—it’s humans who know how to harness AI vs. everyone else.
Want to see how it’s done, step-by-step?

01/05/2026

Your product page isn't broken. It's outdated.

✅ 10 seconds to lose or win a sale
⚡ 80% of customers bounce after viewing one page
📱 Most friction happens on mobile
❌ Confusing variants kill conversion fast
❓ Vague benefits confuse more than they convince

By 2026, your entire product detail page (PDP) will rewrite itself in real time.
AI doesn’t wait for the quarterly CRO meeting.

It’s rewriting headlines.
Fixing benefits.
Reordering content by device, intent, and inventory.

Here’s what winning brands are doing now:

🔍 Running weekly AI-driven PDP audits
✍️ Rewriting descriptions for clarity, not fluff
📊 Prioritizing high-converting elements above the fold
📱 Fixing variant names like “SKU-22C12” into “12 oz Citrus”
💬 Testing new copy with AI before it hits the site

How do you know it’s working?

Conversion rates rise 10–25% just from better PDPs.
No new ad spend. No extra traffic.

We ran this test ourselves.
One AI-rewritten PDP outperformed the original by 18% in 7 days.
Clarity, trust, and layout made the difference.

Want to test it?

Start with your top 10 PDPs.
Ask an AI agent to find:
- Friction points
- Missing trust signals
- Confusing variant names
- Unclear or buried benefits

Then rewrite one page.
Compare the results.

Still optimizing quarterly?

2026 doesn’t have time for that.

01/03/2026

Creative is your biggest growth weapon in 2024.

Not targeting. Not channels. 🔥

Brands obsessing over audiences are missing the point—AI tools now identify winning hooks, visuals, and emotions faster than ever. It's not about *who* you target, it's about *what* they see.

👉 Weekly creative refreshes.
👉 AI-led analysis of top performers.
👉 Micro-tests to pick scalable winners.

In a world where AI is the first point of discovery, creative is the new competitive edge. If you're not refreshing, you're falling behind.

01/03/2026

AI Replaced Your Funnel—You Didn’t Even Notice

🛒 63% of online purchases now start inside ChatGPT
📉 Traditional ads are hitting fatigue faster than ever
📱 Your best PDP might never be seen

The browser isn’t your front door anymore.

In 2026, your customer’s entire journey—discovery, comparison, and purchase—happens inside AI.

What does that mean for your eCommerce strategy?

It means everything changes:

🔥 Creative is now your performance driver.
💡 AI decides which product gets shown.
📦 Inventory and margin determine your ad budget.
🔁 Your top 5 product pages should update weekly.
🤖 CRO isn't quarterly—it's daily, and driven by AI agents.

Most brands are scaling the wrong SKUs.
Running outdated ads.
And missing from AI answers entirely.

Try this today:

1. Ask ChatGPT: “What’s the best [product you sell] for [your customer]?”
2. See if your brand shows up.
3. If it doesn’t, you’re invisible.

Now compare your top 5 ads using AI:
Ask which hooks, visuals, and emotions win.
Have it generate 10 new versions. Test 3 this week.
Rinse and repeat.

Early adopters are getting:

🔍 Faster insights
💰 Lower CAC
📈 Higher conversion
📉 Leaner marketing teams

AI isn’t a tool—it’s your new team member.

Brands that treat it that way are pulling ahead.

Want to see how your brand stacks up?

We built a full system to help you adapt.

Inbox us with: “AI Ready?”
We’ll show you what to fix first.