Westlake Marketing Works

11/18/2017

Check out the new wmwinc.com website!

11/18/2017

Marketing by itself is not enough. Why?

For companies who don’t understand the “why” of their existence, marketing is merely another tactic. Those that do understand know that why goes beyond product, service, price and profits.

Inspired companies think, act and communicate the “why.”

10/14/2013

Google Super Cookie

10/14/2013

Google Super Cookies http://ow.ly/d/1ACp

Download and share WMWsuperCookie.pdf uploaded by and hosted by Ow.ly

10/02/2013

Physics and marketing

http://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing.html

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together...

10/02/2013

Unisex social media

http://www.ted.com/talks/johanna_blakley_social_media_and_the_end_of_gender.html

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track...

10/02/2013

Interesting...things to come?

http://marketingland.com/nielsens-twitter-tv-ratings-service-to-launch-september-30-59527

Nielsen will launch its Twitter TV Ratings on September 30, giving television networks and advertisers the first industry-standard metric for...

09/16/2013

Hi everyone... We've been doing some research on using a social media app named HootSuite. Post once and it's posted on all of your social media sites. This will save you a lot of time managing your social media sites. Hope this was helpful.Here's the link.

http://signup.hootsuite.com/pro-trial/?gclid=COLhx_Gc0LkCFap7QgodskgAqw

09/06/2013

Join us for largest venture forum in Coastal California, over $110m raised for emerging growth companies at the California Coast Venture Forum’s Clean Business Investment Summit. This year’s summit is September 12th in Santa Barbara is set to be the biggest yet with an incredible lineup of speakers, investors and growth companies representing individuals, CEOs, investors and entrepreneurs who have truly pioneered new categories, trends and technologies who have broken the box to transform how business and investment occurs. Be a part of the future of clean enterprise and register today. "Where Socially Responsible Investors, and Service Providers Meet Socially Responsible Entrepreneurs.”
Link: http://www.ccvf.org/attendee-investors-service-providers

Attendee, Invited Investors and Service Providers attending the Summit.

11/08/2012

Just saw this video on education at a Business & Education Roundtable. The educators on the panel felt that Seth was somewhat misguided about why schools were developed in the Industrial age and that schools are already teaching with 21st century methods that Seth is promoting.

I love the question that Seth poses: "What is school for?" I would add a few more: Who is school for? Is school honoring and nurturing the unique talents of every student or is everyone still being forced into the same mold? Is everyone supposed to go to college? How are we stigmatizing students who don't fit the mold?
http://www.youtube.com/watch?feature=player_embedded&v=sXpbONjV1Jc

STOP STEALING DREAMS: On the future of education & what we can do about it. Seth Godin is the author of 14 books that have been bestsellers around the world ...

11/06/2012

It's the strategy, stupid!
http://www.wmwinc.com/2012/11/06/its-the-strategy-stupid/

Inc. Magazine recently published an interview with Cynthia Montgomery, a Harvard Business School professor, in their print issue and online titled:“Why Strategy Matters Most.”Montgomery addressed CEO’s and entrepreneurs with sage advice that we are in “violent agreement” with through our decades of ...

05/16/2012

Very entertaining and thought provoking...

TED Talks Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.