Next New Customer

03/23/2018

WOW! Just in case you missed the Power of MORE! BIG Event last night take a look at this. If you want to grow your business in NE Ohio I invite you to join me and hundreds of our friends Tuesday, April 10th for the next POM! Business Networking event hosted by Grant at GK's Custom Polishing.

12/01/2017

Your Customers Have Weaponized Their Smartphone and They are Using It Against You: - By Mark Boepple. To win the hunt for the best deals, your Next New Customer is using their smartphones with great skill to gather intelligence on social media, websites and even apps such as PriceGrabber, PriceJump, and ShopSavvy to ensure they are getting the lowest price.

This kill the vendor's margin purchasing behavior is highlighted by but is no way limited to the retail sector during the Christmas season. It is a total about-face in the purchasing journey for all business sectors, all of the time. Your Next New Customer has hijacked the purchasing journey, they like the power and they are never going to give it back. If they don't like what they find about you online, you are going to lose business. This article will discuss one strategy you can use to protect yourself from the onslaught of digital shoppers decimating your margins.

To win the hunt for the best deals, your Next New Customer is using their smartphones with great skill to gather intelligence on social media, websites and even apps such as PriceGrabber, PriceJump, and ShopSavvy to ensure they are getting the lowest price. This kill the vendor's margin purchasing b...

11/27/2017

Black Friday In-store Visits Down but Sales Explode Due to Mobile: - By Mark Boepple. You don't have to look any farther than Black Friday to understand consumers have changed the way they buy in a very big way. The number of people visiting U.S. stores on Thanksgiving and Black Friday fell 4% from last year, according to RetailNext Inc., which counts shoppers by analyzing in-store videos. At the same time U.S. Black Friday, Thanksgiving online sales has climbed to a record high.

Mobile shopping was the big news of the day, with commerce marketing firm Criteo noting that 40 percent of Black Friday online purchases were made on smartphones this year a massive 38 percent increase over last year. This doesn't include the countless in-store sales assists by smartphone visits to retailers to find store hours, check prices and search for the latest deals. http://bit.ly/2BrGRiB

11/17/2017

David is Beating Goliath and You Can Too: - By Mark Boepple. The battle royal between marketing giant Procter & Gamble and activist investor Nelson Peltz is a case study on the effective use of digital marketing currently playing out before our eyes. Mr. Peltz says “P&G (Goliath) suffers from market share erosion and low organic sales growth due to smaller companies (David's, just like you and me) using digital marketing more effectively”. In the middle of the proxy battle, this summer P&G dropped a bombshell on the digital ad world by eliminating $140 Million of what it called ineffective digital ads in the 4th quarter of 2017 alone. Many observers implied if P&G doesn't think digital ads work, digital ads must not work, right?

Just like you and I, Mr. Peltz's objective is to create sustainable long-term value at P&G. Not by cutting costs in areas like marketing or research and development but to use those resources in new and effective ways by embracing the digital disruption in order to increase business and add value. Mr. Peltz eloquently proves his point by demonstrating how smaller upstarts like Harry's Razors and Honest Company are doing digital right and are currently stealing market share away from the P&G.

This article will outline how Mr. Peltz is advocating P&G can do digital right to grow their business units using the same low-cost digital channels available to everyone with a laptop and internet connection. http://bit.ly/2zO1TJy

11/07/2017

The Number One Thing You Can do to Get Found Online: - By Mark Boepple. The internet is a BIG place growing at a massive rate. Even though recorded history has been around for over 2,000 years a 2017 study by IBM reports 90% of the data on the internet was created since 2016. The question we get asked every day is “how can my Next New Customer find me in all that data”? This is a critical question for anyone that wants to grow their organizations in the digital age. There are many on-page and off-page strategies and tactics that can be used. This article will focus on on-page strategy.

The search engines have improved their guidelines for on-page search engine optimization or SEO in recent years. Following their on-page guidance is important to start. But on-page guidelines will only get you so far. This article will demonstrate the number one thing you can do to get found online. http://bit.ly/2j8BxMa

10/30/2017

Your Next New Customer Has Taken Control of the Purchasing Journey and They Aren't Going to Give It Back: - By Mark Boepple. Empowered by the internet your Next New Customer has changed the way they buy, is the way you sell keeping up with them? This article will define the about-face in the purchasing path of your Next New Customer in the digital age of the internet and detail steps you can take today in order to take full advantage of it to grow your business.

Since the beginning of commerce, Customers have always wanted to ensure they are receiving the best value in exchange for their (usually hard-earned) currency. They are constantly shopping and searching for the best buys to ensure they know when to purchase and from who. It's human nature to want the best value and maybe just as important they also want to make sure they are not making a purchasing decision they will regret. http://bit.ly/2hpTxOD

10/20/2017

Profit by Managing 3-Major Disruptions Headed Your Way, Part-3: - By Mark Boepple. Disruptions in business can be a tremendous opportunity if you are prepared. The hard part is recognizing the disruption “before” it happens. This is not always easy because digital age disruptions are coming from everywhere today and can develop slowly then seem to suddenly pop-up out of nowhere especially if we are too busy working “in” our business to serve our customers today and not investing enough time working “on” our business to serve our customers tomorrow.

Discover how you can profit from 3 different disruptions that will affect your business sooner rather than later if it hasn't begun already.

Part-1 of this article discussed the “Technical Disruption” of digital and the internet. In Part-2 we covered the “Demographic Disruption” and in Part-3 we will explore the massive changes in the purchasing behavior and preferences of your Next New Customer across 5 different demographics. http://bit.ly/2zpNXCr

10/13/2017

Profit by Managing 3-Major Disruptions Headed Your Way, Part-2: - By Mark Boepple. Disruptions in business can be a tremendous opportunity but, only if you are prepared. The hard part is recognizing the disruption “before” it happens. This is not always easy because disruptions can develop slowly then seem to suddenly pop-up out of nowhere especially if we are too busy working “in” our business to serve our customers today and not investing enough time working “on” our business to serve our customers tomorrow.

Discover how you can profit from 3 different disruptions that will affect your business sooner rather than later if it hasn't begun already. http://bit.ly/2ykoT0j

10/06/2017

Profit by Managing 3-Major Disruptions Headed Your Way: - By Mark Boepple. Disruptions in business can be a tremendous opportunity if you are prepared. The hard part is recognizing the disruption “before” it happens. This is not always easy because disruptions can develop slowly then seem to suddenly pop-up out of nowhere especially if we are too busy working “in” our business for our customers today and not investing enough time working “on” our businesses for our customers tomorrow.

Discover how you can profit from 3 different disruptions that will affect your business sooner rather than later if it hasn't begun already. http://bit.ly/2y1nZWp

09/29/2017

2-Free Strategies with Important Tactics to Get Found Part-2: - By Mark Boepple. The first free strategy we discussed in Part-1 was Social Media Channels especially while they are still free. The second strategy, of course, is Search Engines.

There are many Search Engine Optimization (SEO) tactics you can utilize to get the most out of your digital properties. This post will review the difference between white hat SEO tactics that can improve your search rankings and black hat SEO tactics that will get your site delisted in addition to the number one thing you can do to improve your search ranking to help grow your business. http://bit.ly/2x30DlE

09/22/2017

2-Free Strategies with Important Tactics to Get Found Online Part-1 of 2: - By Mark Boepple. Your Next New Customer is using social media channel(s) of their choice for reasons that are important to them. For example, Facebook users generally like to keep up with family, friends and classmates. LinkedIN is popular with professionals engaged in advancing their careers or growing their business.

Discover your Next New Customers favorite social media channel and publish to it with content they will want to engage with. Each social media channel has it's own audience type and chances are your audience is on multiple channels. So use market research, demographic usage data, social trends, hire a marketing agency or just ask your customers. They'll tell you, in fact they love to share, sharing is the one favorite activity that is common across all social networking channels.

This post will discuss 2-free strategies including important tactics to get found online along with one critical question you need to ask to begin. http://bit.ly/2wHhR7Z

09/15/2017

Digital Disruption Is Coming to Visit . . . Or is it Already Here?: - By Mark Boepple. Digital disruption is totally transforming the way we do business at a breakneck pace and will soon permeate into every organization and every facet of our economy. You are not alone, businesses and organizations large and small across the country are struggling to understand this new normal.

This article will explore the threats and opportunities of digital disruption in addition to providing guidance on how you can create a digital strategy to mitigate and overcome the impact of disrupters headed your way so you can not only survive but thrive in the digital age. http://bit.ly/2x4z8oB