Sixth City Marketing

09/24/2026

Wondering why you aren't seeing as many backlinks for your website lately? AI hallucinations may be to blame!

Learn how you can find your missing backlinks and claim them back:

Did you know that AI’s hallucinations could be the reason your content isn’t getting links? Find out why and how to reclaim your lost links.

09/23/2026

What is PPC? John Sammon, CEO and Founder of Sixth City Marketing answers this question and many more to help you decide if digital ads are right for your business!

For the full video, and answers to more common questions, please follow us on Youtube - link in the comments!

09/17/2026

Did you know that Microsoft offers two free tools that give you grounded AI queries, citation data, and topic-level insights into how AI tools are using your content? Learn about Bing Webmasters and Microsoft Clarity from our SEO Director, Brian Gorman:

Microsoft is really bringing it when it comes to sharing information about our websites and their AI visibility. In fact, I think they're wildly outdoing Google in this realm — and both of the tools…

09/15/2026

On August 2, Claude’s parent company, Anthropic, announced that any text generated on Claude will now have an invisible watermark that can’t be removed. And just two weeks later, Google released a new spam update. Coincidence? Knowing Google and how much they love to stir the pot, probably not!

Claude’s new text watermark is here, and Google’s already responded with a spam update. Here’s what you need to know

09/09/2026

Hello and welcome back to Sixth City Marketing.
Today we’re speaking with Alex Nassar, a student at Saint Ignatius High School who reached out to us for help with his AP Research project.

Alex interviewed 42 HVAC companies across Northeast Ohio to find out how they’re using AI in website design and what impact they feel it’s had on their businesses.

He found that 26 of the 42 companies—almost 62%—used AI either to create their website or improve it. And of those 26 companies, 25—about 96%—reported a positive impact.

Now, I do want to make an important distinction up front: this isn’t an SEO performance study, and these results aren’t based on analytics. They reflect the business owners’ own perceptions of how AI affected the goals of their websites.

With that said, Alex uncovered some really interesting findings, and we were impressed with his work. So we invited him to come tell us about his research and what he discovered.

We're happy to share his interview with you, and we hope you enjoy it, and that you find his work as intriguing as we did.

If you'd like to get in touch with Alex, you can reach him at: [email protected]

08/27/2026

Wondering how you can beat your competitors in AI search? We've got six tricks you can try that most of your competitors don’t even know exist.

Six ways to beat competitors in AI search - subject matter expertise, video, links, prompt mapping, entity maps, and fundamentals.

08/25/2026

10-Step Local SEO Audit Checklist to Boost Small Business Rankings via Sterling Sky

Is your business still not showing up in Google’s local results? You are not alone. Get our local SEO audit checklist to improve your rankings. Includes a complete local SEO checklist for small business and step-by-step guide on how to do a local SEO audit that drives results.