Clever Girl Marketing, LLC

Clever Girl Marketing, LLC We are an ethical marketing agency for mission-driven companies.

We partner with our clients to deliver and implement custom marketing strategies, creating positive impacts that respect and inform people, and make meaningful connections.

A healthy mind is the ultimate productivity hack.At Clever Girl Marketing, we like to say we’re very smart. But true int...
06/03/2026

A healthy mind is the ultimate productivity hack.

At Clever Girl Marketing, we like to say we’re very smart. But true intelligence isn't just about nailing brand strategies; it’s about knowing when to step away from the laptop and check in on each other.

In the agency world, "busy" is often worn like a badge of honor. But running on fumes doesn't make you a hero; it just makes you exhausted. We explicitly prioritize health and respect life when it happens, because no one should sacrifice their well-being for a campaign.

Since it’s June, we want to shine a spotlight on Men’s Mental Health Month.

Statistically, men are far less likely to speak up about anxiety, burnout, or depression. There’s an outdated expectation to "tough it out." We think that’s complete nonsense. Normalizing these workplace conversations isn’t just a nice HR policy; it’s a necessity. We can’t do good things in the world if we aren't taking care of ourselves first.

If you need support, please don't carry it alone. Find excellent, practical guidance and community resources directly through the National Alliance on Mental Illness at https://www.nami.org.




🛠️ Is Your Website’s "Engine" Ethical?We talk a lot about brand voice, pretty colors, and mission statements. But let’s ...
05/01/2026

🛠️ Is Your Website’s "Engine" Ethical?

We talk a lot about brand voice, pretty colors, and mission statements. But let’s get real: if your website is a maze of broken links and slow-loading pages, is it serving your community?

Enter Technical SEO. Before you fall asleep at your desk, stay with me! It’s not just for the IT crowd. It’s the ethical foundation of your digital home.

Think of it this way: If you invited a guest over but didn’t tell them where the front door was (404 errors) or made them wait 20 minutes for a glass of water (slow load speeds), they’d probably leave feeling frustrated.

Why Tech SEO is a Mission-Driven Must:

• Accessibility for All: Proper site structure ensures screen readers can “read” your brilliance. Inclusion starts with clean code.
• Respecting Time: Your audience is busy changing the world. A fast site respects their time; a slow one is just a digital bottleneck.
• Trust & Security: An SSL certificate isn’t just a lock icon; it’s a promise that your supporters’ data is safe with you.

The Bottom Line: You don’t need to be a coding wizard. You just need a site that works as hard as you do. When your "technical" house is in order, your mission has the room it needs to grow.

Stop letting bad plugins stand in the way of your big goals. Let’s make sure your tech matches your heart.



https://clevergirlmarketing.com/contact/

LAB 03: SOCIAL & CONTENT MARKETING Your content should be an ecosystem – not a series of chores.  We’ve all felt the pre...
04/16/2026

LAB 03: SOCIAL & CONTENT MARKETING

Your content should be an ecosystem – not a series of chores.

We’ve all felt the pressure to "be everywhere," but "everywhere" usually results in being nowhere if you don't have a plan. If you’re writing a blog post over here, an email over there, and trying to "keep up" with social media in between, it’s time for a new formula.

In Marketing Lab 03: The Overwhelm Antidote: Social & Content Marketing Strategy, we’re going beyond the scroll. We’re hosting this high-energy, in-person workshop at Tri-C Westshore in Westlake to help you build a sustainable Content Ecosystem. We’ll show you how to connect your big ideas (like blogs or newsletters) to your daily social presence, so you can work smarter and reach further.

The details:
📍 Tri-C Westshore, Westlake, OH
🗓️ June 11 & 18
💻 Virtual Follow-Up: June 25
🥼 Hands-on, roll-up-your-sleeves collaboration

Stop letting the "to-do" list run your life. Come get the tools you need to create a content system that is felt, followed, and effective across every channel.

Ready to get to work? Visit our website to see the full lineup and register today!




https://clevergirlmarketing.com/marketing-labs/ -labs

Your website should be your hardest-working employee.  If your site is sitting there looking pretty but failing to bring...
04/08/2026

Your website should be your hardest-working employee.

If your site is sitting there looking pretty but failing to bring in leads or show up in search results, something is missing from the "formula." A successful website isn't just about keywords; it's about how it’s built, how it feels, and how easily machines (and humans) can understand it.

In Marketing Lab 02: The Digital Front Porch: Website & SEO Strategy, we’re going deep into the "Total Performance" of your site.

We’re hosting this high-energy, in-person workshop at Tri-C Westshore in Westlake to teach you the holistic science of a high-performing digital home.

What we’re covering:

1. UX/UI & Design: Best practices to keep users engaged and taking action.
2. Site Structure: Organizing your content so it makes sense to everyone.
3. SEO & Schema: Mastering search and setting your site up for the AI-driven future.
4. Copywriting: How to frame, shape, and write the words that will inspire action.

The details:
📍 Tri-C Westshore, Westlake, OH
🗓️ May 21 & 28
💻 Virtual Follow-Up: June 4
🥼 Hands-on, roll-up-your-sleeves collaboration

Don’t let a "quiet" website hold your business back. Come get the tools you need to build a site that is found, followed, and functional.

Ready to get to work? Visit our website to see the full lineup and register today!



https://clevergirlmarketing.com/marketing-labs/ -labs

04/03/2026

It’s opening day in Cleveland, and I’m soaking up the five minutes of sun we get with a fresh cut and a bit of a realization.

For nearly 20 years, I spent a small fortune dyeing my hair brown just to “look the part”. But since I’ve embraced my natural silver, I get stopped constantly by people who love the look – and more importantly, the confidence.

There is such a huge lesson here for your brand:

• Connection > Perfection: When you stop using “marketing speak” or generic stock photos to look like everyone else, you actually start to connect.
•Authenticity is a Magnet: The easiest way to stand out is to just be your authentic self.

❓ What is one part of your brand that you used to hide, but now you’re ready to lean into? Let me know in the comments!

⚾ And now, for the pitch…

This “Soul Search” is exactly how we kick off our new in-person learning series.

In Marketing Lab 01: Brand Strategy & Identity. We’re going to help you find your voice and strip away the fluff so you can show up as your real self.

📍 We’re rolling up our sleeves at Tri–C Westshore in Westlake starting April 30.

👉 Visit clevergirlmarketing.com/marketing-labs/ to get the full curriculum and grab your seat!

04/01/2026

Stop throwing spaghetti at the wall. 🍝🚫

Marketing feels hard when your brand identity is "fuzzy." If you aren’t 100% sure who you are, who you serve, and why it matters, your customers won’t be either.

That’s exactly why we’re kicking off our Marketing Labs series with Lab 01: The Soul Search.

This is a hands-on, in-person workshop right here in Northeast Ohio. We’re moving past the surface level to help you build a brand identity that is ethical, authentic, and – most importantly – effective.

The details:
📍 Tri-C Westshore in Westlake, OH
🗓️ In-Person: April 30 & May 7
💻 Virtual Follow-Up: May 14
🥼 High-energy, small-group collaboration

Whether you’re a new founder or a seasoned leader looking for a refresh, we’d love to have you in the lab.

Ready to get to work? Visit our website (link in bio) to see the full lineup and register today!

Learn more: https://clevergirlmarketing.com/marketing-labs/ -labs

03/30/2026

Such an incredible opportunity!

03/30/2026

Your lab coat is waiting! 🥼✨

Stop trying to figure out marketing through a screen. We’re moving past the "DIY" struggle and getting together in person to build your strategy.

We are so excited to pull back the curtain on Clever Girl Marketing Labs at Tri–C Westshore in Westlake! Whether you’re a nonprofit leader or a small business owner, these workshops are built for you. No generic advice, just the tools you need to drive your mission forward.

Join us for:
💎 Brand Strategy
🔍 Website & SEO
📱 Social & Content
🎨 Design Basics

We’re keeping groups small so we can roll up our sleeves and work on your specific goals together.

🗓️ Kickoff: April 30 at Tri–C Westshore
🔗 Register here: clevergirlmarketing.com/marketing-labs/

🚀 We are incredibly excited to pull back the curtain on a brand-new initiative at Clever Girl Marketing: Clever Girl Mar...
03/27/2026

🚀 We are incredibly excited to pull back the curtain on a brand-new initiative at Clever Girl Marketing: Clever Girl Marketing Labs!

We've designed these as small-batch, in-person, hands-on workshops specifically for leaders of small nonprofits and small businesses. We wanted to make marketing approachable, affordable, and most importantly, totally doable.

What can you expect?

• Each Lab includes 2 in-person sessions (4 hours each) AND 1 virtual session (2 hours).
• They are taught by me, Heather Drago, bringing over 30 years of strategic marketing experience to the table.
• You will gain exclusive access to our proprietary systems and templates, allowing you to build out custom, strategic marketing tools you can implement the very next day.

All Labs are held at Tri-C Westshore, starting April 30th.

👉 Lab 01: The Soul Search: Brand Strategy & Identity
(In-Person: April 30 & May 7 | Virtual Follow-Up: May 14)
👉 Lab 02: The Digital Front Porch: Website & SEO Success
(In-Person: May 21 & 28 | Virtual Follow-Up: June 4)
👉 Lab 03: The Overwhelm Antidote: Social & Content Strategy
(In-Person: June 11 & 18 | Virtual Follow-Up: June 25)
👉 Lab 04: Not Another Ugly Flyer: Design for the Rest of Us
(In-Person: July 2 & 9 | Virtual Follow-Up: July 16)

Seating is strictly limited to keep these sessions intimate and productive. Visit our website to dig into all the details and secure your spot today! We can’t wait to get to work with you! 💡

Learn More: https://clevergirlmarketing.com/marketing-labs/

Address

25935 Detroit Road #134
Westlake, OH
44145

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12164042400

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