02/24/2019
🔥 Don’t sabotage your own funnel 🔥
I just saw an ad on my newsfeed for a product I’m really interested in.
I then proceeded to read some comments, and noticed the company standard reply was “call or email for more info and pricing”
Still curious, I clicked the link and sure enough, the landing page had a ton of vague information, and a long form which included questions such as “your company’s annual gross revenue”.
Too much friction for me, so I clicked away. 😡
This is a product I’m really interested in buying today, can afford and justify the investment, yet the company made it so difficult for me to buy, they lost my business. 👎
✅ As a marketer, entrepreneur, CEO or whatever your position is, you have a moral obligation to simplify the buying process for your prospects.
✅ You never know who’ll land on your order page. Maybe it’ll be someone who already knows your product, and is ready to pull out their credit card.
✅ Maybe it’s someone who doesn’t wanna talk to a human being but still is ready to buy.
✅ Have your offer clearly stated to your prospects, and give them a CTA so they can do business with you today.
Tomorrow may be too late.
Go get ‘em! ❤️