All Points Agency

All Points Agency A transformative performance marketing agency for ambitious brands.

We are a performance marketing agency catering to ambitious brands seeking to compete at the highest level. Our team delivers cutting-edge, full-funnel, growth-driving strategies that empower our clients to achieve their goals. With our expertise and dedication, we help challenger brands navigate the complex media landscape and make a significant impact.

05/28/2026

At Google Marketing Live 2026, 's Nick Fox said AI is already providing first-level answers for most queries. What that means for brands is that the bar has shifted. Content built around common knowledge and generic summaries adds little value in a world where can produce the same thing in seconds. ⁣
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The that earns visibility now is built on real experience, expert opinion, and the kind of human insight that no model can manufacture. Depth is no longer a nice-to-have; it is the strategy.

05/21/2026

Here is a perspective shift worth having on the vs. debate. Choosing between the two was never the point. It was always about showing up where your customer is, and right now they are in both places. ⁣
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's latest research confirms that brands present across both moments are reaching more customers and driving faster purchase decisions.

Who else loves a good carousel? 🙌⁣⁣Carousels already drive 12% more engagement per post, according to Buffer, and Adam...
05/15/2026

Who else loves a good carousel? 🙌⁣
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Carousels already drive 12% more engagement per post, according to Buffer, and Adam Mosseri has called them one of the best ways to build reach. Now, Instagram is testing per-slide captions, making carousels feel like grouped images and more structured . For , that means an even more powerful way to inform, engage, and convert.⁣

Meta has announced plans for connectors that could let your team plug ad data directly into tools like Claude or , wi...
05/08/2026

Meta has announced plans for connectors that could let your team plug ad data directly into tools like Claude or , without any coding, API setup or developer credentials. ⁣
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The goal is to make it easier for brands and agencies to use the AI tools they already trust for smarter . What do you think about this development?

05/04/2026

Before you hit post, ask yourself one question: Would my audience forward this to the group chat? 's latest research calls it "digital pebbling." Sharing a funny clip, a useful tutorial, or a relatable with someone just because it reminded you of them. 90% of people across every generation do it every day.⁣
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Make it part of your to create content worth sending, not just scrolling past. That is how brands stop interrupting conversations and start becoming part of them.

's latest Insights update delivers something have genuinely needed: views over time data. ⁣⁣Previously, determining w...
04/29/2026

's latest Insights update delivers something have genuinely needed: views over time data. ⁣
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Previously, determining whether a post could hold its own without a paid boost behind it required manual tracking or guesswork. Now you can see precisely how content performance trends after publishing, which has real implications for how you plan your content calendar, when you re-promote evergreen posts, and how you benchmark against static content. ⁣
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Combined with the addition of skip rate and share rate percentage data, marketers now have a clearer, more objective view of what is resonating with their audience and what is simply being scrolled past.

Google just dropped a significant update. View-through conversion optimization is now live, allowing campaigns to opti...
04/24/2026

Google just dropped a significant update. View-through conversion optimization is now live, allowing campaigns to optimize toward users who saw an ad on , Discover, or and converted later without clicking.⁣
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If you have been struggling to prove the value of upper-funnel video, this update finally gives you something to point to.

Imagine searching for a and seeing a instead of a static listing. That could soon be the reality. is experimenting...
04/22/2026

Imagine searching for a and seeing a instead of a static listing. That could soon be the reality. is experimenting with video ads inside the local pack, bringing immersive video formats to one of its most intent-driven surfaces. ⁣
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When available, expect higher visibility, stronger engagement, and a more compelling local presence for brands willing to invest in video creative.

Meta just removed two of the biggest technical barriers in ad setup and this is good news for your campaigns. The new -...
04/17/2026

Meta just removed two of the biggest technical barriers in ad setup and this is good news for your campaigns. The new -powered Pixel automates data collection that used to require constant technical upkeep, while the one-click Conversions API setup means better data flow with zero coding required. Businesses using both tools saw an average 17.8% lower cost per result. ⁣
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If your setup hasn't been updated recently, now is the right time to take a closer look at how these changes could improve your performance.

If you're still planning awareness around impression share in , it's time to adapt. ⁣⁣Google has officially removed D...
04/10/2026

If you're still planning awareness around impression share in , it's time to adapt. ⁣
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Google has officially removed Display and Video planning from Performance Planner, making it clear that performance-driven outcomes are now the priority over reach-based metrics. Upper-funnel aren't going away, but how we plan and measure them needs to evolve.

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