Crossbow Group

Crossbow Group Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Crossbow Group, Marketing Agency, 57 Wilton Road, Westport, CT.

We're an integrated marketing services firm providing strategic insight and seamless ex*****on of campaigns that measurably improve your customer acquisition efforts, retention and customer share of wallet.

Why I’m hot now, and a delicious baker’s dozen for you— https://www.linkedin.com/pulse/why-im-hot-now-delicious-bakers-d...
03/12/2026

Why I’m hot now, and a delicious baker’s dozen for you— https://www.linkedin.com/pulse/why-im-hot-now-delicious-bakers-dozen-you-jay-bower-x1wnc via

It started with a horrifying, primeval groan from our basement… Our once high-tech, “combi” furnace and hot water heater was loudly protesting the arrival of family and friends who came late last month to celebrate the holidays with us by showering more times than a storm cloud in the Amazon. ...

Don't let this happen to you--->
08/14/2025

Don't let this happen to you--->

My recent haircut was so comically horrid, my friend Luigi, a normally kind, 84-year-old retired barber, laughed out loud when he saw me at the gym the day after. I’d made the mistake of letting an ambitious rookie sub in for my regular “stylist” who was out the day of my appointment.

As customers increasingly gravitate toward companies that make them feel understood, personalization — the use of tailor...
06/16/2025

As customers increasingly gravitate toward companies that make them feel understood, personalization — the use of tailored digital marketing and communications efforts at the individual customer level — can be a B2B brand’s secret weapon for building trust and engagement, boosting revenue, and driving long-term growth-->

In today’s sales-driven business environment, B2B brand initiatives often play a secondary role to sales strategy and tactics aimed at hitting short-term revenue targets. As customers increasingly gravitate toward companies that make them feel understood, personalization — the use of tailored di...

I am tone-deaf, congenitally and comically so. I got a humbling reminder of this when trying to figure out the name of a...
03/31/2025

I am tone-deaf, congenitally and comically so. I got a humbling reminder of this when trying to figure out the name of a character from an animated Disney movie I foolishly tried to sing a song from said movie--->

Friends and colleagues, I am tone-deaf, congenitally and comically so. I got a humbling reminder of this when trying to figure out the name of a character from an animated Disney movie I foolishly tried to sing a song from said movie.

In a tight economy, every dollar spent on marketing must count. For today’s CMOs, this means finding reliable ways to bu...
02/10/2025

In a tight economy, every dollar spent on marketing must count. For today’s CMOs, this means finding reliable ways to build a strong brand and hit business goals – all while operating on a trimmed-down budget--->

As we kick off 2025, the expectations on marketing continue to grow ­– and with them, the pressure to deliver on brand a...
01/13/2025

As we kick off 2025, the expectations on marketing continue to grow ­– and with them, the pressure to deliver on brand and business goals. In a tight economy--->

Check out our latest article: Bridging the Marketing-Sales Gap https://www.linkedin.com/pulse/bridging-marketing-sales-g...
09/17/2024

Check out our latest article: Bridging the Marketing-Sales Gap https://www.linkedin.com/pulse/bridging-marketing-sales-gap-jay-bower-rxime via

Digital buying has blurred the line between marketing and sales — a crucial shift for midsize businesses aiming to increase revenue growth. With so much information available, today’s buyer can choose their own adventure, toggling at will between online and human touch points.

Address

57 Wilton Road
Westport, CT
06880

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