Crossbow Group

03/12/2026

Why I’m hot now, and a delicious baker’s dozen for you— https://www.linkedin.com/pulse/why-im-hot-now-delicious-bakers-dozen-you-jay-bower-x1wnc via

It started with a horrifying, primeval groan from our basement… Our once high-tech, “combi” furnace and hot water heater was loudly protesting the arrival of family and friends who came late last month to celebrate the holidays with us by showering more times than a storm cloud in the Amazon. ...

08/14/2025

Don't let this happen to you--->

My recent haircut was so comically horrid, my friend Luigi, a normally kind, 84-year-old retired barber, laughed out loud when he saw me at the gym the day after. I’d made the mistake of letting an ambitious rookie sub in for my regular “stylist” who was out the day of my appointment.

06/16/2025

As customers increasingly gravitate toward companies that make them feel understood, personalization — the use of tailored digital marketing and communications efforts at the individual customer level — can be a B2B brand’s secret weapon for building trust and engagement, boosting revenue, and driving long-term growth-->

In today’s sales-driven business environment, B2B brand initiatives often play a secondary role to sales strategy and tactics aimed at hitting short-term revenue targets. As customers increasingly gravitate toward companies that make them feel understood, personalization — the use of tailored di...

03/31/2025

I am tone-deaf, congenitally and comically so. I got a humbling reminder of this when trying to figure out the name of a character from an animated Disney movie I foolishly tried to sing a song from said movie--->

Friends and colleagues, I am tone-deaf, congenitally and comically so. I got a humbling reminder of this when trying to figure out the name of a character from an animated Disney movie I foolishly tried to sing a song from said movie.

02/10/2025

In a tight economy, every dollar spent on marketing must count. For today’s CMOs, this means finding reliable ways to build a strong brand and hit business goals – all while operating on a trimmed-down budget--->

01/13/2025

As we kick off 2025, the expectations on marketing continue to grow ­– and with them, the pressure to deliver on brand and business goals. In a tight economy--->

12/18/2024

Knee jerk reaction, Authenticity, and of course, Flapjacks--> https://www.linkedin.com/pulse/knee-jerk-reaction-authenticity-course-flapjacks-jay-bower-0sh9e via

Friends and colleagues, Some sadist breezily noted “What doesn’t kill you makes you stronger.” Well, friends, my right knee strongly disagrees.

10/28/2024

Generative AI Bias in B2B Marketing: What to Look for & How to Manage It https://www.linkedin.com/pulse/generative-ai-bias-b2b-marketing-what-look-how-manage-jay-bower-rmnse via

Generative AI (GenAI)-powered technologies are quickly becoming an integral part of B2B marketing content generation. McKinsey & Company estimates about 75 percent of the value GenAI could deliver falls across four functional areas, one of which is sales and marketing.

09/17/2024

Check out our latest article: Bridging the Marketing-Sales Gap https://www.linkedin.com/pulse/bridging-marketing-sales-gap-jay-bower-rxime via

Digital buying has blurred the line between marketing and sales — a crucial shift for midsize businesses aiming to increase revenue growth. With so much information available, today’s buyer can choose their own adventure, toggling at will between online and human touch points.

07/22/2024

Check out my latest article: That seed in my teeth; gaps to watch; news; and archer hats https://www.linkedin.com/pulse/seed-my-teeth-gaps-watch-news-archer-hats-jay-bower-6ap8e via

06/20/2024

Check out our latest article: Situational Marketing Playbook: Driving Profitable Growth https://www.linkedin.com/pulse/situational-marketing-playbook-driving-profitable-growth-jay-bower-fwose via