Stella Rising

06/01/2026

We surveyed 500+ LLM users and asked them to write actual prompts. 60% wrote questions. 25% used the word "best." 28% mentioned price. The keyword is dead, and our new research proves it.

Chris Galis, SEO Associate Director, has the latest on how consumer search behavior is changing (and fast!). This data will change how you think about GEO.

Dig into the findings → https://hubs.li/Q04jzDQg0

05/29/2026

New webinar on 6/17! We’re excited to host Seurat Group for a pressing conversation on food and beverage consumers, because the brands that understand these nuanced shoppers best are those who will win at shelf.

From the protein craze to in-store browsing behaviors, Marjorie Powers (EVP, Strategic Growth), Katie Gagnon (Engagement Manager) and Mike Urness (Managing Partner) will tackle the trend talk with clear implications for your brand.

RSVP Now! https://hubs.li/Q04jnmbH0

05/29/2026

The first-mover narrative on ChatGPT Ads is real. It's also oversold.

Jess Ortiz, VP SEM, on what changed this month with ChatGPT Ads, what the buzzy ROAS pilot numbers mean (and don't), and how to properly structure a test.

If ChatGPT Ads have been on your radar but not in your plan yet—start here.

https://hubs.li/Q04jlQY10

05/27/2026

New from our Beauty Buying Now report: trust in celebrities is low, while deal-seeking is high. And beauty brands still guessing at what their consumers want? Too many.

Download now for the real story of how she discovers, shops, and buys beauty in 2026. → https://hubs.li/Q04j2WS10

05/26/2026

Our partners at Covered California live their values—and we get a front-row seat every day.

From scaling outreach across eight languages to building campaigns that genuinely reflect the diversity of California, they do the hard, intentional work of earning community trust year-round—not just at enrollment time. They walk the talk on purpose-led marketing!

We loved seeing CMO Glenn Oyoung express that vision via this MediaPost interview. Give it a read:

Glenn Oyoung unpacks how Covered California expanded into eight languages, backed multicultural marketing with real investment, and why building year-round community trust matters as much as enrollment campaigns.

05/20/2026

StellaVision Webinar on 6/17! Protein, fiber, gut health, clean labels, fewer ingredients—there are plenty of trends in food and beverage; which are consumers actually buying?

In discussion with Seurat Group, we’ll cover big trends worth your attention and chat gaining traction as a food and beverage brand in this noisy media environment.

RSVP now: https://hubs.li/Q04hlSJH0

05/19/2026

Our Beauty Buying Now report is in!

This year, beauty consumers are still passionate and they are still shopping—but they are also intentional, risk-averse, and selective with their trust.

Our new report details what’s changed and where they’re converting, and is written with our same obsession with understanding the more than anyone else.

Download it here → https://hubs.li/Q04h9Dlj0

05/10/2026

To moms of all kinds: wishing you a glorious Mother's Day! 💜 The Team at Stella Rising

04/30/2026

New webinar on 5/14! 2026 has been full of contradictions in retail media—strong growth projections, cautious consumers, a shifting promotional calendar, and platform changes that make year-over-year comparisons complicated.

On May 14th, join Candace Deede and Beth Mattix for a retail media reset: what's changed, how to navigate it, and how Amazon Marketing Cloud is helping brands make smarter decisions heading into the second half of the year.

RSVP: https://hubs.li/Q04f0gV60

04/29/2026

We're celebrating! Our team has been nominated for Skai's 2026 ShopAble Media Awards in the Full-Funnel Amazon Excellence category.

This nomination recognizes our Retail Media team's work for K-beauty favorite innisfree; we delivered a true full-funnel strategy, connecting awareness to conversion and driving real growth. 💫

Congrats to the team! Read more: https://hubs.li/Q04dSl1m0