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Stella Rising Stella Rising: the agency for rising stars. We’re the leading independent marketing & media agency working with spirited, high-growth brands & businesses.

Three nominations, one team. ✨ We’ve been shortlisted for the 2026 Search Engine Land Awards: Agency of the Year PPC, Ag...
10/22/2026

Three nominations, one team. ✨

We’ve been shortlisted for the 2026 Search Engine Land Awards: Agency of the Year PPC, Agency of the Year SEO, and Best Integration of Search Into Omnichannel Marketing for our work with L'Occitane.

What ties the nominations together? Our paid and organic teams have grown closer than ever, and that collaboration made us faster and stronger. So when AI rewrote search this year, we were ahead of it, not behind it.

Congratulations to all of the search Stellas, and thank you, Search Engine Land!

https://hubs.li/Q04C06Gg0

Shoppers will still spend this holiday season, just carefully.Jaclyn Fisher, Associate Director of Retail Media Accounts...
10/22/2026

Shoppers will still spend this holiday season, just carefully.

Jaclyn Fisher, Associate Director of Retail Media Accounts, wrote up what that means for brands on Amazon this Q4. Her blog covers what she heard at Amazon Accelerate and the AI tools that take work off sellers' plates, plus a look at what's coming in 2027.

This season will reward brands that are deliberate, just like their shoppers. Read more: https://hubs.li/Q04BPz840

Amazon rebuilt its ad platform for AI agents. The Ads Console and DSP interface will give way to a single AI assistant, ...
10/21/2026

Amazon rebuilt its ad platform for AI agents. The Ads Console and DSP interface will give way to a single AI assistant, and any agent can now reach 115+ Amazon Ads tools through one connection.

But when every advertiser gets the same agent, the agent stops being the advantage. What wins now is the expertise given: brand rules, margin floors, seasonality, and a record of what worked. That, plus how carefully you govern it.

Bernardi Vargas Vila, Associate Director, Retail Media, recaps Amazon Unboxed, delivering a 90 day roadmap of change for brands.

Read it here: https://hubs.li/Q04BPtn50

The platform winning discovery is the one shoppers trust least.That's not a contradiction, it's the mechanism. Shopper...
10/15/2026

The platform winning discovery is the one shoppers trust least.

That's not a contradiction, it's the mechanism. Shoppers often don’t trust , so they go verify on and . That skepticism turns viral videos into search demand, and the brands waiting with the answers win that demand.

Learn more about social search and what it means for your brand’s plan during our new StellaVision webinar on October 22nd.

12PM ET | RSVP: https://hubs.li/Q04BjNNq0

72% of beauty consumers search Google after finding a product on TikTok. Only 7% buy in the TikTok app. Discovery happen...
10/08/2026

72% of beauty consumers search Google after finding a product on TikTok. Only 7% buy in the TikTok app. Discovery happens on social—purchase decisions are made elsewhere.

If your brand only shows up in the scroll, you're missing the moment shoppers decide. Learn how to win the search that comes after on our upcoming StellaVision episode: October 22 at 12PM ET. RSVP now: https://hubs.li/Q04zD6450

Big news: we built ChatTrak, our new proprietary tool for tracking brand visibility across AI search. 💫Led by John Morab...
09/17/2026

Big news: we built ChatTrak, our new proprietary tool for tracking brand visibility across AI search. 💫

Led by John Morabito, SVP of Search & Innovation, ChatTrak tracks brand presence, sentiment, and share of voice across every major AI engine—not just whether your brand is mentioned, but whether it's being recommended.

Why we built it: from our own consumer research, traditional Google search and the LLMs agree on a brand only 33% of the time. AI search plays by its own rules now, and ChatTrak is how we help our clients win at it.

Read John's post introducing ChatTrak: https://hubs.ly/Q04xKZvB0

09/17/2026

Your brand site analytics platform isn't telling you the whole story—which makes understanding the real numbers behind business wins difficult!

On a recent StellaVision episode, we broke down the top mistake that brand marketers make when platforms disagree on conversions, and how to untangle attribution messes.

Watch the full session and learn more: https://hubs.li/Q04xFRjS0

ChatGPT usage has more than doubled in under a year, but most brands still measure search like it's 2023.On 9/24 at 11AM...
09/16/2026

ChatGPT usage has more than doubled in under a year, but most brands still measure search like it's 2023.

On 9/24 at 11AM ET, John Morabito breaks down what's changed—and introduces ChatTrak, built to track brand presence, sentiment, and share of voice across every major AI engine.

One of the biggest problems in search right now, solved.

RSVP: https://hubs.li/Q04xBpjD0

Cheers to the Stellas: we're finalists in FIVE categories at the 2026 BeautyMatter Awards! 💫 Best Marketing Agency✨ Best...
09/10/2026

Cheers to the Stellas: we're finalists in FIVE categories at the 2026 BeautyMatter Awards!

💫 Best Marketing Agency
✨ Best Digital Agency
🌟 Best Performance Marketing Campaign (jane iredale)
⭐️ Best Content Activation (Laneige)
🤩 Best Strategic Collaboration (No Makeup Makeup)

The BeautyMatter Awards honor the thinkers, makers, and doers defining the future of beauty—a category we know deeply and one that Stellas are so passionate about.

A big thanks to our incredible clients, our amazing Stellas, and the BeautyMatter team! We can't wait to celebrate at the winner’s reveal event on December 7th in NYC.

And stay tuned because next week we’ll share more, diving into the work that drove these exciting nominations.

Webinar on 9/24! AI doesn't rank brands. It selects them.That single shift is rewriting the rules of search—and most bra...
09/09/2026

Webinar on 9/24! AI doesn't rank brands. It selects them.

That single shift is rewriting the rules of search—and most brands have no idea how they're showing up in the answer.

Join John Morabito, SVP of Search & Innovation, for a look at what it takes to earn a place in the LLMs, plus a first look at ChatTrak, our in-house tool for measuring exactly that.

RSVP: https://hubs.li/Q04x3RQN0

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