Kirkpatrick Group

Kirkpatrick Group Your story. Amplified.
🏆 Award-Winning Communications Firm
PR | Employee & Change Comms
Digital | Social | Creative | Consulting

The Devil Wears Prada may be set in the world of fashion publishing, but it mirrors a lot of what we see in communicatio...
05/29/2026

The Devil Wears Prada may be set in the world of fashion publishing, but it mirrors a lot of what we see in communications and media strategy today.

From gatekeepers and timing to messaging discipline and perception shaping, the dynamics in Runway still show up across modern PR and media relationships.

In our latest carousel, we break down what the film gets right about how influence, visibility, and narrative are actually built.

We are so proud of Emma for completing her first triathlon! 🏅1500m swim. 40K bike. 10K run.Finished in under 3 hours and...
05/28/2026

We are so proud of Emma for completing her first triathlon! 🏅

1500m swim. 40K bike. 10K run.
Finished in under 3 hours and crushed every part of it.

From faster-than-expected swim and bike times to a strong finish on the run, this was an incredible accomplishment and a huge testament to her discipline, determination, and mindset.

We’re lucky to have teammates who show up with this same level of dedication in everything they do. Congratulations, Emma! 🚴‍♀️🏊‍♀️🏃‍♀️

A great story is only as powerful as the way it’s told.We help shape, refine, and position our clients’ stories so they ...
05/27/2026

A great story is only as powerful as the way it’s told.

We help shape, refine, and position our clients’ stories so they connect with the right audiences and actually stick. Because being heard is one thing. Being remembered is another.

National conversations require credible voices.We secured a feature in The New York Times, positioning our client’s expe...
05/26/2026

National conversations require credible voices.

We secured a feature in The New York Times, positioning our client’s expertise within an important discussion around steel tariffs, manufacturing, and rising food costs.

Strategic earned media placements like this help brands contribute meaningful insight to timely industry conversations while building visibility and credibility on a national stage.

This is the value of connecting the right expertise to the right story at the right moment.

05/20/2026

Our founder and CEO, Katie, spent time walking a new facility for one of our clients as they prepare for their headquarters to move - exploring how the space can be used beyond operations. From hosting media events and executive roundtables to creating open, intentional environments for employee connection, we believe every detail is an opportunity to strengthen visibility, culture, and engagement.

If you’re thinking about how your space can better reflect your brand, let’s talk. 💚

Your crisis plan shouldn’t start the day a crisis hits. 🚨Most organizations scramble because they waited.The ones that s...
05/18/2026

Your crisis plan shouldn’t start the day a crisis hits. 🚨

Most organizations scramble because they waited.

The ones that stay calm? They had a plan before they ever needed one.

A strong crisis comms plan answers these questions before the pressure is on:
→ Who leads the response
→ What gets communicated — and what doesn’t
→ When to escalate
→ How to protect trust throughout

We broke it down into 5 clear stages in our latest blog. Whether you’re a team of 5 or 500, this is worth reading before you need it. Link in bio.

Many PR failures are not the result of a lack of effort. They stem from a misalignment in strategy and expectations.Ther...
05/13/2026

Many PR failures are not the result of a lack of effort. They stem from a misalignment in strategy and expectations.

There is a common misconception that PR is only effective for large, established brands or that visibility should wait until everything is perfectly in place. In reality, waiting often means missing opportunities to shape perception and own the narrative early.

Effective PR starts with a clear understanding of your audience, purposeful messaging, and a steady drumbeat of visibility over time. It is not about doing more. It is about doing the right things, in the right way, at the right time.

Behind every grand opening is a strategy.What looks like an empty space is actually full of opportunity. Opportunity for...
05/11/2026

Behind every grand opening is a strategy.

What looks like an empty space is actually full of opportunity. Opportunity for media moments, executive storytelling, and meaningful connections that bring a brand to life.

From mapping out event flow to identifying moments that will resonate with the right audiences, this is where public relations starts. Thoughtful, strategic, and built to drive visibility.

Because it is not just about opening a new space. It is about making sure the right people are paying attention when you do.

05/05/2026

The modern “revenge dress”?

Blake Lively’s timing this week is a masterclass in communications strategy.

Settling a lawsuit with Justin Baldoni out of court, paired with a joint statement that directly addressed her core concerns, and then immediately stepping onto one of the most visible stages in culture at the Met Gala.

The message was clear and controlled. Key language around “raising awareness of domestic violence survivors” and acknowledgment that her concerns “deserved to be heard” is now leading coverage.

If you didn’t read the statement, you would assume she won.
If you did read it, you know she did.
If you saw her at the Met Gala, you saw confidence, control, and a narrative that had already been shaped.

This is what strategic timing, message discipline, and visibility can do.

Who was best dressed at the Met Gala this year?

Getting featured in The New York Times is not just a media placement. It’s a signal of authority.We’re proud to have sec...
05/04/2026

Getting featured in The New York Times is not just a media placement. It’s a signal of authority.

We’re proud to have secured a feature for our client that highlights their expertise, category leadership, and perspective within their industry.

Opportunities like this don’t happen by chance. They are the result of strategic storytelling, strong media relationships, and a clear understanding of how to position a brand within the broader conversation.

Earned media at this level builds credibility, shapes perception, and reinforces what audiences believe about a brand long before they ever engage with it directly.

This is what strategic PR is designed to do!

The right message, in the right moment, can shift how a brand is seen, understood, and remembered.That is the foundation...
04/29/2026

The right message, in the right moment, can shift how a brand is seen, understood, and remembered.

That is the foundation of strategic communications. It is not just about what you say, but when you say it, where it appears, and how it connects to the audiences who matter most.

When those elements align, messaging becomes more than communication. It becomes influence.

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